True Beauty Ventures — Full Portfolio
26 tracked investments · listed companies and verified rows first
San Francisco, US
Britta Cox(Executive Officer, Director)Suveen Sahib(Executive Officer, Director)
BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)
Board seatRichard Gersten· per SEC Form D · $10M raise · filed May 2021
Co-investorsSpringboard Growth Capital
Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)
Board seatCristina NunezRichard Gersten· per SEC Form D
Co-investorsAMBERSTONEPalm Tree Crew InvestmentsPoint King CapitalSelva VenturesStride Consumer PartnersMontage Ventures+1 more
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Michele Gough Baril(Founder)Michele Gough-Baril(Executive Officer, Director)Tara Desai(Executive Officer, Director)
BoardAndrew Black(Director)in
Board seatCristina Nunez· per SEC Form D
Co-investorsBrandProject Capital
Brookline, US
Alina Roytberg(Executive Officer, Director)Lev Glazman(Executive Officer, Director)Shana B. Gradie(Executive Officer)
BoardLilli Gordon(Director)
Board seatRichard Gersten· per SEC Form D · $6.6M raise · filed Sep 2024
BeautyStat is a skincare brand founded by a cosmetic chemist, offering products such as a stabilized 20% Vitamin C serum and Vitamin C + peptide eye treatments using its patented Chem-C technology.
ConsumerDirect to ConsumerE-commerce
Ron Robinson(Founder)
Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.
ConsumerFemTechHealthtechWellness & Fitness
Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in
Co-investorsGood FriendsGreycroftHAWKTAIL
Cali Ray Beauty is a direct-to-consumer cosmetics brand offering long-wear makeup products such as tubing mascara, illuminators, lip gloss, primers, serum bronzer, setting spray, and setting powder.
ConsumerDirect to ConsumerE-commerce
Cayskin sells skincare and cosmetic products such as lip gloss and daily sunscreen directly to consumers.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFemale Founders
Dieux Skin is a skincare brand that formulates products using clinically vetted active ingredients with a focus on ingredient safety, sustainable packaging, and price transparency.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsREDO Ventures
EVOLVEtogether is a consumer brand offering daily personal care essentials such as cleansing, moisturizing, and protective products, including custom-built sets and fragrances.
ConsumerDirect to ConsumerE-commerce
Denver, US
Andrew Puchalski(Executive Officer, Director)Eric Scheibling(Executive Officer, Director)Alex Iwanchuk(Executive Officer, Director)
Co-investorsRecharge Thematic Ventures Management Llc
Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.
ConsumerDirect to ConsumerE-commerce
Hung Vanngo(Founder)
Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsMelitas Ventures LlcSWAT Equity PartnersSugar Capital
K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.
BiotechConsumerWellness & FitnessBuenos Aires, AR
Co-investorsFab Co-Creation Studio Ventures
Kinship develops skincare products formulated and tested for sensitive and eczema-prone skin, including sunscreens, cleansers, moisturizers, eye creams, and body lotions.
ConsumerDirect to ConsumerE-commerce
Co-investorsSelva VenturesSugar Capital
Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.
ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US
Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)
Co-investorsCoyote VenturesNew Theory VenturesOutbound VenturesPortfoliaTrue.VU Venture Partners
Moon Juice makes dietary supplements formulated for women, emphasizing traceable, third-party-tested, vegan ingredients made in GMP-certified facilities.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsAble Partners
A consumer sleep brand selling sleep strips, with additional products described as in development.
ConsumerDirect to ConsumerWellness & Fitness
Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.
ConsumerDirect to ConsumerWellness & FitnessNew York, US
Sofie Pavitt(Founder)
Co-investorsSelva Ventures
The 7 Virtues sells clean, hypoallergenic perfumes and fragrances, including gift sets and limited-edition scents.
ConsumerDirect to ConsumerE-commerce
The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.
ConsumerDirect to ConsumerTravel & HospitalityHudson, US
Lev Glazman(Co-founder & Fragrance Architect)Alina Roytberg(Co-founder)Damien Janowicz(Co-founder (Hospitality))
Vacation is a sunscreen brand that emphasizes fragrance and leisure, offering dermatologist-tested formulations compliant with Hawaii Act 104.
ConsumerWellness & Fitness
Co-investorsREDO VenturesSpice Capital
Wizard Wellness makes Advanced Sinus Rinse, a ready-to-use nasal rinse kit that combines saline with botanicals and postbiotics to clear congestion and support nasal microbiome health.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Lorne Lucree(Founder)
Co-investorsAble PartnersThe Venture Collective
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.