True Beauty Ventures — Full Portfolio
28 tracked investments · listed companies and verified rows first
Aquis makes hair-drying tools built with technical fabrics and its proprietary AQUITEX hairtech, aimed at consumers seeking gentler hair care.
ConsumerDirect to ConsumerHardwareSan Francisco, US
Suveen Sahib(Executive Officer, Director)Britta Cox(Founder)in
BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)
Board seatRichard Gersten· per SEC Form D
Co-investorsMadison Parker CapitalSpringboard Growth Capital
Crown Affair sells haircare products, including a lightweight leave-in conditioning cream designed to hydrate damp or dry hair, reduce frizz, and support less breakage.
ConsumerDirect to ConsumerE-commerceWellness & FitnessLos Angeles, US
Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)in
Board seatCristina NunezRichard Gersten· per SEC Form D
Co-investorsAlumni VenturesAMBERSTONEGaingelsPalm Tree Crew InvestmentsPoint King CapitalSelva Ventures+6 more
Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.
ConsumerDirect to ConsumerE-commerceSan Francisco, US
Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)
BoardAndrew Black(Director)in
Board seatCristina Nunez· per SEC Form D
Co-investorsBrandProject Capital
BeautyStat sells the C Lip Serum, a mineral SPF 30 lip serum formulated with patented L-Ascorbic Acid (Vitamin C), peptides, zinc oxide, and sodium hyaluronate for sun protection, brightening, hydration, and lip plumping.
ConsumerDirect to ConsumerE-commerce
Ron Robinson(Founder & Cosmetic Chemist)in
Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.
ConsumerFemTechHealthtechWellness & Fitness
Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in
Co-investorsGood FriendsGreycroftHAWKTAIL
Cay Skin sells sun-care and skincare products, including chemical and mineral SPF facial sunscreens formulated as lightweight moisturizers that double as makeup primers.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Co-investorsFemale Founders
Dieux Skin is a skincare brand that sells the Firm Revival HydroRetinal Firming Serum, a next-generation retinal-based facial serum.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Charlotte Palermino(Founder)in
Co-investorsREDO VenturesSidekick Partners
EVOLVEtogether makes plant-based personal care products, including an aluminum-, baking soda-, and talc-free natural deodorant that uses pro-vitamin B5, sugarcane-derived enzymes, tapioca starch, and glycerin.
Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness
Feals makes microdosed full-spectrum CBD gummies and other hemp-derived CBD products aimed at helping consumers with stress, sleep, and pain relief.
ConsumerDirect to ConsumerWellness & FitnessDenver, US
Drew Todd(Founder)inAlex Iwanchuk(Founder)inEric Scheibling(Founder)inAndrew Puchalski(Executive Officer, Director)
Co-investorsGaingelsRecharge Thematic Ventures Management Llc
Feals sells microdosed gummies, calming mints, and related wellness products marketed to help consumers manage stress, sleep, and everyday pain.
ConsumerDirect to ConsumerWellness & Fitness
Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.
ConsumerDirect to ConsumerE-commerce
Hung Vanngo(Pro Makeup Artist & Founder)
Co-investorsUnilever Ventures
Jupiter is a digital-first money management platform for Indians that provides financial wellness tools for tracking, saving, and investing.
ConsumerFintechSaaS
Jitendra Gupta(Founder)inVirender SinghAvinash K CDhawan MAravind SheshaKeara Bakshi
Co-investorsAlteria CapitalBetter CapitalHummingbird VenturesPeak XV PartnersQED InvestorsRainmatter+9 more
Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsMelitas Ventures LlcSWAT Equity PartnersSugar Capital
K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.
BiotechConsumerWellness & FitnessBuenos Aires, AR
Britta Cox(Founder)in
Co-investorsFab Co-Creation Studio VenturesVMG Partners
Britta Cox(Founder)Suveen Sahib(Founder)Suveen Sahib Britta Cox(Founder)
Co-investorsFab Co-Creation Studio Ventures
Kinship is a skincare brand that makes vegan, cruelty-free products, including facial serums, moisturizers, and sunscreens formulated with its plant-based pre-probiotic technology.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Alison Haljun(Founder)in
Co-investorsH Venture PartnersSelva VenturesSugar Capital
Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.
ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US
Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)Eva Goicochea(Founder)
Co-investorsCoyote VenturesGaingelsNew Theory VenturesOutbound VenturesPortfoliaRRE Ventures+2 more
Moon Juice sells wellness and dietary supplements direct to consumers, including Magnesi-Om, a powdered magnesium supplement marketed for sleep, mood, focus, and relaxation.
ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US
Amanda Bacon(Executive Officer, Director)inJay Sugarman(Director)Elizabeth Ashmun(Executive Officer)
Co-investorsAble PartnersDGNL Ventures
Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues.
ConsumerDigital HealthDirect to ConsumerWellness & Fitness
Joshua Katz(Founder & Co-Founder)inCarli(Co-Founder)Dr. Wendi LeBrett(Founding Partner and Medical Advisor)
Co-investorsPave Health Ventures
Sleep Strips is an oral dissolvable strip product containing melatonin, GABA, L-Theanine, and 5-HTP designed to help people fall asleep within 10 minutes.
ConsumerDirect to ConsumerWellness & Fitness
Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.
ConsumerDirect to ConsumerWellness & FitnessNew York, US
Sofie Pavitt(Founder)
Co-investorsSelva Ventures
The 7 Virtues is a social-enterprise perfume brand making aromatherapy clean fragrances from sustainable and upcycled essential oils, sourcing crops from conflict-affected and developing regions to support local farmers.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodWellness & Fitness
Barb Stegemann(Founder)Mike Stegemann(Head of Operations)
Co-investorsUnilever Ventures
The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.
ConsumerDirect to ConsumerTravel & HospitalityHudson, US
Lev Glazman(Co-founder and fragrance architect)Alina Roytberg(Co-founder)inDamien Janowicz(Co-founder (Hospitality))in
Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.
ConsumerHealthtechWellness & FitnessMiami, US
Dakota Green(Founder)Lach Hall(Founder)Marty Bell(Founder)Lachlan Johnson Hall(Executive Officer, Director)Brian Thorne(Director)James Dakota Green(Executive Officer, Director)
Co-investorsBFG PartnersREDO VenturesSonoma Brands CapitalSpice CapitalWestern Technology InvestmentSilas Capital Partners
Wizard Wellness makes Advanced Sinus Rinse, a ready-to-use nasal rinse kit that combines saline with botanicals and postbiotics to clear congestion and support nasal microbiome health.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Lorne Lucree(Founder)
Co-investorsAble PartnersThe Venture Collective
Youthforia was a consumer beauty/cosmetics brand that sold its products direct to consumers.
ConsumerDirect to ConsumerE-commerce
Co-investorsWillow Growth Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.



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