/Investor DB

True Beauty Ventures — Full Portfolio

28 tracked investments · listed companies and verified rows first

Aquisaquis.com𝕏Series B · May 2021

Aquis makes hair-drying tools built with technical fabrics and its proprietary AQUITEX hairtech, aimed at consumers seeking gentler hair care.

ConsumerDirect to ConsumerHardwareSan Francisco, US

Suveen Sahib(Executive Officer, Director)Britta Cox(Founder)in

BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)

Board seatRichard Gersten· per SEC Form D

Co-investorsMadison Parker CapitalSpringboard Growth Capital

Crown Affaircrownaffair.comSeries A · May 2026 · $5M

Crown Affair sells haircare products, including a lightweight leave-in conditioning cream designed to hydrate damp or dry hair, reduce frizz, and support less breakage.

ConsumerDirect to ConsumerE-commerceWellness & FitnessLos Angeles, US

Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)in

Board seatCristina NunezRichard Gersten· per SEC Form D

Co-investorsAlumni VenturesAMBERSTONEGaingelsPalm Tree Crew InvestmentsPoint King CapitalSelva Ventures+6 more

Iris & Romeoirisandromeo.cominSeries A · Dec 2017 · $3M

Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.

ConsumerDirect to ConsumerE-commerceSan Francisco, US

Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)

BoardAndrew Black(Director)in

Board seatCristina Nunez· per SEC Form D

Co-investorsBrandProject Capital

BeautyStatbeautystat.com

BeautyStat sells the C Lip Serum, a mineral SPF 30 lip serum formulated with patented L-Ascorbic Acid (Vitamin C), peptides, zinc oxide, and sodium hyaluronate for sun protection, brightening, hydration, and lip plumping.

ConsumerDirect to ConsumerE-commerce

Ron Robinson(Founder & Cosmetic Chemist)in

Biologicabiologica.cominSeed · Dec 2025 · $7M

Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.

ConsumerFemTechHealthtechWellness & Fitness

Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in

Co-investorsGood FriendsGreycroftHAWKTAIL

Caliraycaliraybeauty.cominSeries A · Feb 2023

Caliray Beauty offers a tubing mascara formulated to resist flaking and smudging, marketed as clean cosmetics for everyday wear.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Wende Zomnir(Founder)

Cay Skincayskin.comSeed · Mar 2022 · $4M

Cay Skin sells sun-care and skincare products, including chemical and mineral SPF facial sunscreens formulated as lightweight moisturizers that double as makeup primers.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Co-investorsFemale Founders

Dieuxdieuxskin.com

Dieux Skin is a skincare brand that sells the Firm Revival HydroRetinal Firming Serum, a next-generation retinal-based facial serum.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Charlotte Palermino(Founder)in

Co-investorsREDO VenturesSidekick Partners

evolvetogetherevolvetogether.com

EVOLVEtogether makes plant-based personal care products, including an aluminum-, baking soda-, and talc-free natural deodorant that uses pro-vitamin B5, sugarcane-derived enzymes, tapioca starch, and glycerin.

Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness

Jean David BOUJNAH(Founder)inCynthia K. Sakai(Founder)in

Fealsfeals.comin𝕏Series A · May 2019 · $7M

Feals makes microdosed full-spectrum CBD gummies and other hemp-derived CBD products aimed at helping consumers with stress, sleep, and pain relief.

ConsumerDirect to ConsumerWellness & FitnessDenver, US

Drew Todd(Founder)inAlex Iwanchuk(Founder)inEric Scheibling(Founder)inAndrew Puchalski(Executive Officer, Director)

Co-investorsGaingelsRecharge Thematic Ventures Management Llc

Fealsgetfeals.com

Feals sells microdosed gummies, calming mints, and related wellness products marketed to help consumers manage stress, sleep, and everyday pain.

ConsumerDirect to ConsumerWellness & Fitness

Hung Vanngo Beautyhungvanngobeauty.com

Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.

ConsumerDirect to ConsumerE-commerce

Hung Vanngo(Pro Makeup Artist & Founder)

Co-investorsUnilever Ventures

Jupiterjupiter.money𝕏

Jupiter is a digital-first money management platform for Indians that provides financial wellness tools for tracking, saving, and investing.

ConsumerFintechSaaS

Jitendra Gupta(Founder)inVirender SinghAvinash K CDhawan MAravind SheshaKeara Bakshi

Co-investorsAlteria CapitalBetter CapitalHummingbird VenturesPeak XV PartnersQED InvestorsRainmatter+9 more

Jupiterhellojupiter.com

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures LlcSWAT Equity PartnersSugar Capital

K18k18hair.com.ar

K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.

BiotechConsumerWellness & FitnessBuenos Aires, AR

Britta Cox(Founder)in

Co-investorsFab Co-Creation Studio VenturesVMG Partners

K18 Hairk18hair.comSeries B · Aug 2020

Britta Cox(Founder)Suveen Sahib(Founder)Suveen Sahib Britta Cox(Founder)

Co-investorsFab Co-Creation Studio Ventures

Kinshiplovekinship.comSeed · Dec 2020

Kinship is a skincare brand that makes vegan, cruelty-free products, including facial serums, moisturizers, and sunscreens formulated with its plant-based pre-probiotic technology.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Alison Haljun(Founder)in

Co-investorsH Venture PartnersSelva VenturesSugar Capital

Maudegetmaude.cominJul 2021 · $5.8M

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.

ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US

Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)Eva Goicochea(Founder)

Co-investorsCoyote VenturesGaingelsNew Theory VenturesOutbound VenturesPortfoliaRRE Ventures+2 more

Moon Juicemoonjuice.cominSeries C · Jan 2022 · $7M

Moon Juice sells wellness and dietary supplements direct to consumers, including Magnesi-Om, a powdered magnesium supplement marketed for sleep, mood, focus, and relaxation.

ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US

Amanda Bacon(Executive Officer, Director)inJay Sugarman(Director)Elizabeth Ashmun(Executive Officer)

Co-investorsAble PartnersDGNL Ventures

Normsgetnorms.comin

Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues.

ConsumerDigital HealthDirect to ConsumerWellness & Fitness

Joshua Katz(Founder & Co-Founder)inCarli(Co-Founder)Dr. Wendi LeBrett(Founding Partner and Medical Advisor)

Co-investorsPave Health Ventures

Sleep or Diesleep-or-die.com

Sleep Strips is an oral dissolvable strip product containing melatonin, GABA, L-Theanine, and 5-HTP designed to help people fall asleep within 10 minutes.

ConsumerDirect to ConsumerWellness & Fitness

Sofie Pavitt Face Websitesofiepavittface.com

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Sofie Pavitt(Founder)

Co-investorsSelva Ventures

The 7 Virtuesthe7virtues.com𝕏Nov 2023

The 7 Virtues is a social-enterprise perfume brand making aromatherapy clean fragrances from sustainable and upcycled essential oils, sourcing crops from conflict-affected and developing regions to support local farmers.

ConsumerDirect to ConsumerE-commerceImpact & Social GoodWellness & Fitness

Barb Stegemann(Founder)Mike Stegemann(Head of Operations)

Co-investorsUnilever Ventures

The Makerthemaker.comin

The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.

ConsumerDirect to ConsumerTravel & HospitalityHudson, US

Lev Glazman(Co-founder and fragrance architect)Alina Roytberg(Co-founder)inDamien Janowicz(Co-founder (Hospitality))in

Vacationvacation.inc𝕏Sep 2022

Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.

ConsumerHealthtechWellness & FitnessMiami, US

Dakota Green(Founder)Lach Hall(Founder)Marty Bell(Founder)Lachlan Johnson Hall(Executive Officer, Director)Brian Thorne(Director)James Dakota Green(Executive Officer, Director)

Co-investorsBFG PartnersREDO VenturesSonoma Brands CapitalSpice CapitalWestern Technology InvestmentSilas Capital Partners

Wizardwizardwellness.com

Wizard Wellness makes Advanced Sinus Rinse, a ready-to-use nasal rinse kit that combines saline with botanicals and postbiotics to clear congestion and support nasal microbiome health.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Lorne Lucree(Founder)

Co-investorsAble PartnersThe Venture Collective

Youthforiayouthforia.coSeed · Mar 2023 · $400K

Youthforia was a consumer beauty/cosmetics brand that sold its products direct to consumers.

ConsumerDirect to ConsumerE-commerce

Co-investorsWillow Growth Partners

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Orange Canvas

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.