GrubMarket
YC W15YC Top CompanySan Francisco, US · Founded 2014 · Delaware corporation · 4548 employees · 34 known investors
GrubMarket is a food tech company operating a B2B and B2C marketplace in the U.S. and Canada, offering both wholesale produce delivery at discounted prices and AI-powered SaaS software solutions for food supply chain businesses including inventory management, warehouse operations, and eCommerce platforms.
B2B MarketplacesE-commerceEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSSupply ChainFood TechAgricultureUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (W15)
GrubMarket was founded in 2014 by Mike Xu.
MX
ZB
Zhoujia Brad BaoNamed on SEC filing
Board
Investors · 34
Bascom VenturesBoston
Battery VenturesBoston · $500K – $100M
Builders + Backers
Castor Ventures (an Alumni Ventures Fund)
Celtic House Asia PartnersToronto
Disruptive VenturesNew York
EQUIAMSan Francisco · $1M – $10M
Flucas VenturesJupiter · $100K – $5Mvia Ashley Flucas · inferred
FusionPalo Alto · $500K – $1M
Great Oaks Venture CapitalNew York · $50K – $500K
Innolinks VenturesPalo Alto
Japan Post Capital Co. Ltd.Tokyo
Millennium Technology Value PartnersBelgrade
Moonshots CapitalAustin · $5K – $2.5M
Notable CapitalSilicon Valley · $5M – $50M
PortfoliaSan Mateo
ROC Venture GroupNaples
Scrum VenturesSan Francisco
The Brkfst ClubLondon
WI Harper GroupSan Francisco · $5M – $15M
Y CombinatorSan Francisco · $500K
3Spoke CapitalreportedSan Francisco
ACE & CompanyreportedNew Yorkvia Sherif El Halwagy · inferred
Flume VenturesreportedIncline Village
Future Food FundreportedUtrecht
Jibe VenturesreportedTel Aviv · $4.5M – $56M
Pegasus Tech VenturesreportedSan Jose
Sound VenturesreportedSanta Monicavia Ashton Kutcher · inferred
Also in the syndicate · 6
Joseph Stone CapitalLiberty Street FundsMY SecuritiesPinegrove Capital PartnersPortfolia FundsRD Heritage Group
Funding
SEC filings, press & company announcements$329.1M disclosed across 4 of 6 rounds · 2015–2026
- $50MSeries HFeb 2026 · 3 sources
Flume Ventures, Future Food Fund, Liberty Street Funds, MY Securities, Portfolia Funds, RD Heritage Group
Source ↗ - Undisclosed amountSeries GMar 2025
3Spoke Capital, Joseph Stone Capital, Liberty Street Funds, Pegasus Tech Ventures, Pinegrove Capital Partners, Portfolia, ROC Venture Group
Source ↗
▶$240.8MraisedMar 2022 · 78 investors · RestaurantsRule 506(c)
▶$240.8MraisedMar 2022 · 78 investors · Restaurants
Rule 506(c)Officers, directors & promoters on the filing
- Shi ShenghaoDirector
- Minyi XuExecutive Officer, Director, Promoter
- Jie ChenDirector
- Yang WeiDirector
- Danny HadarDirector
- Offering amount
- $240.8M
- Amount sold
- $240.8M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$28.2MraisedMay 2019 · 22 investors · Other TechnologyRule 506(b)
▶$28.2MraisedMay 2019 · 22 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Lee FanExecutive Officer
- Shih-Chieh TaoExecutive Officer, Director
- Dan RabensExecutive Officer, Director
- Zhun QiuDirector
- Minyi XuExecutive Officer, Director
- Offering amount
- $28.5M
- Amount sold
- $28.2M
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$10.1MraisedSep 2015 · 38 investors · OtherRule 506(b)
▶$10.1MraisedSep 2015 · 38 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Zhoujia Brad BaoDirector
- Minyi XuExecutive Officer, Director
- Hans TungDirector
- Offering amount
- $10.1M
- Amount sold
- $10.1M
- First sale
- Aug 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
The YC application· Winter 2015 batch
Alumni Q&A
- How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
- The founder started the company self-funded, working a full-time job and building the business in spare time and weekends for about ten months, beginning out of a garage.
Summarized from the founders' answers on their Y Combinator profile.
Founder mafia
3 people who came through GrubMarket went on to found or lead other companies.
Competitors · 6
by search overlap
Instacart978 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Market Wagon476 shared keywordsMarket Wagon operates an online marketplace connecting independent local and regional food producers with consumers, delivering their products directly to customers. It serves small food businesses in their local and regional markets.
Farm to People435 shared keywordsFarm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders. It operates in the New York area, cutting out middlemen to reduce food waste and support local growers.
DoorDash383 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Hungry Harvest371 shared keywords
Whole Foods348 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Companies competing with GrubMarket for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does GrubMarket do?
- GrubMarket is a food tech company operating a B2B and B2C marketplace in the U.S. and Canada, offering both wholesale produce delivery at discounted prices and AI-powered SaaS software solutions for food supply chain businesses including inventory management, warehouse operations, and eCommerce platforms.
- Who founded GrubMarket?
- GrubMarket was founded by Mike Xu in 2014.
- Who are GrubMarket's investors?
- GrubMarket's investors include Bascom Ventures, Battery Ventures, Builders + Backers, Castor Ventures (an Alumni Ventures Fund), Celtic House Asia Partners, Disruptive Ventures, EQUIAM, Flucas Ventures and 20 more.
- How much funding has GrubMarket raised?
- GrubMarket has disclosed $329.1M raised across 4 of its 6 known rounds.
- Where is GrubMarket headquartered?
- GrubMarket is headquartered in San Francisco, US.