Who founded Fera Pets?

Fera Pets was founded by Michelle Dulake, Emily Hsu in 2022.

Who are Fera Pets's investors?

Fera Pets's investors include General Mills.

How much funding has Fera Pets raised?

Fera Pets has disclosed $1M raised across 1 round.

Where is Fera Pets headquartered?

Fera Pets is headquartered in Glendale, US.

Fera Pets

Glendale, US · Founded 2022 · Delaware corporation · 1 known investors

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Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support. It sells its products direct to consumers through its online store.

Consumer Direct to Consumer Wellness & Fitness

Founders & leadership

Fera Pets was founded in 2022 by Michelle Dulake and Emily Hsu.

Michelle Dulake Co-Founder | CEO | VeterinarianMichelle Dulake is a veterinarian and acupuncturist who co-founded Fera Pets to develop and sell veterinarian-formulated wellness supplements for pets that combine evidence-based ingredients with traditional medicine approaches.

Emily HsuCo-founder · Chief Operating Officer

Investors · 1

General Millslisted by General Mills

How we know: General Mills's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$1M disclosed across 1 round · 2022

▶$1MraisedJun 2022 · 1 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Michelle DulakeExecutive Officer, Director
Emily HsuExecutive Officer, Director

Offering amount: $1M
Amount sold: $1M
Proceeds to insiders: $36K
First sale: Jun 2022
Incorporated: Corporation, Delaware, 2022
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

ChewyChewy is an online retailer for pet products and prescription medications, offering an Autoship subscription service and a pharmacy where licensed pharmacists coordinate with veterinarians to fill pet prescriptions. It serves pet owners with home delivery of pet supplies and medications.

VcahospitalsVCA Animal Hospitals operates a national network of veterinary hospitals providing primary care, specialty care, emergency care, urgent care, and boarding services for pets. The company combines advanced medical technology and procedures with compassionate care for pet owners and their animals.

RoverRover Group operates online community marketplaces connecting pet owners with vetted pet care providers including sitters, dog walkers, groomers, and trainers across North America, Europe, and Australia. The platform serves the pet care industry through brands including Rover, Cat in a Flat, and Mad Paws, offering personalized services with trust and safety features.

WagwalkingWag! is a marketplace that connects pet owners with local pet caregivers for services including dog walking, drop-in visits, pet sitting, and boarding. The platform vets caregivers through background checks and provides real-time updates and communication tools for pet owners to monitor their pets during service.

Companies working in the same space as Fera Pets.

In the news

Fera Pets Launches Science-Backed Pet Supplements Into Petco End Caps Nationwidefinance.yahoo.com · May 2026

Frequently asked questions

What does Fera Pets do?: Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support. It sells its products direct to consumers through its online store.
Who founded Fera Pets?: Fera Pets was founded by Michelle Dulake, Emily Hsu in 2022.
Who are Fera Pets's investors?: Fera Pets's investors include General Mills.
How much funding has Fera Pets raised?: Fera Pets has disclosed $1M raised across 1 round.
Where is Fera Pets headquartered?: Fera Pets is headquartered in Glendale, US.