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Zift Solutions

Durham, US · Founded 2006 · North Carolina corporation · 158 employees on LinkedIn · 4 known investors

Find your way into Zift Solutions

809 people in our graph share verified history with the Zift Solutions team — schools, employers, funds. One of them is your warm intro.

Travis Bryantunlockedknows Nicole Wicker · together at Ey (overlapped)
×2knows the team · via Ey
knows the team · via Whittman-Hart / marchFIRST
knows the team · via Dun and Bradstreet (First Research)
×2knows the team · via University of Rhode Island
×2knows the team · via UNC Kenan-Flagler Business School

Zift Solutions offers Unifyr, a partner relationship management (PRM) platform that helps channel teams onboard partners, register deals, run co-marketing campaigns, and track pipeline. The platform uses AI agents to automate partner onboarding, campaign recommendations, and partner support for companies running channel and reseller programs.

Also known as Unifyr

Marketing TechSaaSSales Tech

Founders & leadership

BFBryan Ferren
Bryan FerreninExecutiveBryan Ferren is an Executive Officer at Zift Solutions, which offers a partner relationship management platform for channel and reseller programs. He has more than 30 years of experience in marketing technology and channel partner ecosystems.
SEScott England
Scott EnglandinExecutiveHe brings experience in sales and customer service across software, high tech, pharmaceutical, manufacturing, retail, and financial services industries.
DBDavid Buffaloe
David BuffaloeinExecutiveDavid Buffaloe has spent over 28 years in technology and B2B marketing leadership roles, most recently serving as President of Vertical IQ where he oversaw cross-functional teams across product, marketing, customer success, and operations. He brings experience building growth-stage organizations and developing go-to-market and product strategies in the SaaS space.
AWAndy Wilson
Andy WilsoninExecutiveHe brings over 20 years of software and technology experience, with prior leadership roles spanning product management, product strategy, marketing, sales engineering, and professional services across cloud, SaaS, and enterprise software companies.
NW
Nicole WickerinExecutiveNicole Wicker is Executive Officer at Zift Solutions, a PRM platform for channel partner management and deal registration. Previously, she served as CFO at TearScience, a medical device company acquired by Johnson & Johnson, and spent nearly a decade at Ernst & Young advising emerging growth companies on IPO preparation and M&A transactions.
MSMark Schlief
Mark SchliefinExecutiveWith over 15 years in channel marketing and partner enablement, he has held roles supporting Fortune 500 companies in partner marketing strategy, including early work on IBM's Campaign Designer portal and recognition for channel program optimization at HP and SAP.
KR
Kenneth RomleyExecutive
LFLionel Farr
Lionel FarrinExecutiveLionel Farr is founder and CTO of Zift Solutions, a partner relationship management platform that helps companies manage channel and reseller programs through AI-powered partner onboarding, deal registration, and campaign automation. He has experience building and leading software development teams.

Board

JCJason Caplain
Jason Caplainin𝕏Board directorCo-Founder & General Partner at Bull City Venture Partners
JV
Joseph VelkBoard director
EO
Ed OlkkolaBoard director

Investors · 4

AlbionVCLondon
Bull City Venture PartnersDurham · $250K – $3Mvia Jason Caplain · board
Escalate Capital PartnersAustin
Kinetic Ventures, L.L.C.Atlanta · $1M – $5M

Reported raises · per SEC filings

Form D private placements

$17.6M disclosed across 3 rounds · 2011–2015

▶$14.3MraisedSep 2015 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Bryan FerrenExecutive Officer
  • Scott EnglandExecutive Officer
  • David BuffaloeExecutive Officer
  • Jason CaplainDirector
  • Joseph VelkDirector
  • Andy WilsonExecutive Officer
  • Nicole WickerExecutive Officer
  • Mark SchliefExecutive Officer
  • Ed OlkkolaDirector
  • Kenneth RomleyExecutive Officer, Director
  • Lionel FarrExecutive Officer
Offering amount
$25.6M
Amount sold
$14.3M
First sale
Aug 2015
Incorporated
Corporation, North Carolina
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedNov 2014 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph VelkDirector
  • Kenneth RomleyExecutive Officer, Director
  • Ed OlkkolaDirector
  • James WilsonExecutive Officer
  • David BuffaloeExecutive Officer
  • Scott EnglandExecutive Officer
  • Mark SchliefExecutive Officer
  • Jason CaplainDirector
  • Bryan FerrenExecutive Officer
  • Lionel FarrExecutive Officer
Offering amount
$3.6M
Amount sold
$3M
First sale
Feb 2013
Incorporated
Corporation, North Carolina
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$300KraisedJan 2012 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason CaplainDirector
  • Bryan FerrenExecutive Officer
  • Lionel FarrExecutive Officer
  • Kenneth RomleyExecutive Officer, Director
  • Joseph VelkDirector
Offering amount
$300K
Amount sold
$300K
First sale
Dec 2011
Incorporated
Corporation, North Carolina
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Zift Solutions, operating under the Unifyr brand, provides a partner relationship management (PRM) and partner ecosystem management platform used by companies to build and operate channel partner programs. The platform consolidates partner onboarding, partner management, deal registration, co-selling and co-marketing, channel marketing automation, incentive and fund programs, and analytics into a single system, with a partner portal as the primary interface for external partners.

The product includes a built-in learning management system for partner training, course delivery and certification tracking, marketing content that partners can customize for email and social channels, and dashboards reporting partner activity, social performance, registered deals, leads and opportunities. The company markets an agentic AI layer, Unifyr IQ, consisting of purpose-built AI agents such as Onboarding IQ, Campaign IQ and Ask IQ, which handle partner onboarding, recommend campaigns and answer partner questions within channel workflows. Packaging is positioned across emerging, mid-market and enterprise segments, with enterprise offerings emphasizing complex global partner programs, compliance and advanced analytics.

Business model

Software platform sold to vendors that operate indirect sales channels, with tiers spanning emerging, mid-market and enterprise partner programs; prospects are directed to book a demo rather than self-serve sign-up.

Traction

The company reports cumulative platform figures of more than $25 billion in total deal value, over 3 million deals, over 30 million leads generated, over 1 million leads registered, over 800,000 partners and over 1 million users. A published case study states that SAS used the platform for channel marketing, with platform-distributed leads reaching nearly 40% of total channel leads in peak months and half of active partners generating leads through the platform in the first year. HERE Technologies is cited as a customer that launched a partner university with self-paced courseware on the platform.

▸Full profile — market position, technology, go-to-market

Market position

Positions itself as an AI-native PRM for channel ecosystems of all sizes, citing more than 20 years of channel activity, over 800,000 partners and 1 million users on the platform, and 450+ G2 reviews.

Emphasizes a unified platform covering partner management, channel marketing and partner training in one system, together with embedded AI agents for onboarding, campaign recommendations and partner support, and scalability from a first partner to global programs.

Technology

Cloud PRM platform combining partner portal, deal registration, campaign automation, an integrated learning management system and analytics dashboards, plus agentic AI components (Unifyr IQ) that automate onboarding, campaign recommendations and partner question answering.

Go-to-market

Direct enterprise sales motion driven by demo requests on the company website, supported by customer case studies, executive testimonials and third-party review-site presence.

Channel, partner and marketing teams at technology and enterprise companies running indirect sales programs, ranging from organizations signing their first partners to those managing thousands of partners globally.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Cumulative deal value driven through platformJan 2025$25B
Cumulative dealsJan 20253,000,000 deals
Cumulative leads generatedJan 202530,000,000 leads
Cumulative leads registeredJan 20251,000,000 leads
G2 reviewsJan 2025450 reviews
Total partners on platformJan 2025800,000 partners
Total platform usersJan 20251,000,000 users

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 4

by search overlap
Netezza71 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
AlienVault34 shared keywordsAT&T is a telecommunications provider offering wireless mobile plans, smartphones, and related connectivity services to consumers. It sells devices such as the Samsung Galaxy line alongside mobile phone plans and switching offers.
Sumble32 shared keywordsSumble provides GTM teams with a structured view of target accounts, mapping teams, reporting lines, technologies in use, hiring activity, and buying signals so reps can identify decision-makers and personalize outreach. It serves sales, growth, RevOps, and GTM teams selling into technical or complex accounts.
Epicor18 shared keywordsEpicor provides ERP and industry-specific software for companies that manufacture, distribute, and sell physical goods, including supply chain management, inventory and logistics tools, and retail point-of-sale and digital commerce systems. Its solutions serve manufacturing, distribution, and retail businesses across their supply chains.

Companies competing with Zift Solutions for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
Zift SolutionsNorth Carolina

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Zift Solutions do?
Unifyr is an AI-enabled partner relationship management platform for running channel and partner ecosystem programs.
Who are Zift Solutions's investors?
Zift Solutions's investors include AlbionVC, Bull City Venture Partners, Escalate Capital Partners, Kinetic Ventures, L.L.C..
How much funding has Zift Solutions raised?
Zift Solutions has disclosed $17.6M raised across 3 rounds.
Where is Zift Solutions headquartered?
Zift Solutions is headquartered in Durham, US.