Tulip Retail

Tulip supplies retail software aimed at store sales associates and the customer relationships they manage. Its product set includes Tulip Clienteling, a customer engagement application for front-line associates; Tulip Outreach Plus, which automates segmented and personalized customer outreach to move high-potential customers into a clienteling workflow; Tulip Online Assisted Selling, which pairs SMS with human agents to give e-commerce shoppers one-to-one assistance intended to reduce cart abandonment and raise average order value; and Tulip mPOS, a mobile-first point-of-sale product with endless-aisle capability for use online and in store.

The company describes its focus as combining personalized service with technology that supports the customer, the sales associate and the store manager, with capabilities including rich customer profiles, proactive one-to-one connections, appointment booking, and AI features positioned as productivity aids. Tulip also maintains a partner ecosystem around its platform.

Founding story

According to the company, Tulip was started in 2013 by Ali Asaria and a group of mobile commerce experts who saw an opportunity to help retail sales associates provide highly personal customer service that could be scaled to hundreds and thousands of associates.

Business model

Tulip licenses software applications to retailers, which deploy them to store associates and e-commerce teams; delivery is supported by a partner ecosystem.

Traction

Tulip reports its technologies are used in stores in 44 countries, with 195 million end customers touched and 286 million orders processed. Published customer case studies cite a 136% increase in e-commerce order value with Online Assisted Selling, 27% sales growth on weekly consultations, and a 50% increase in average order value tied to appointments.