Newsela
Techstars '13New York City, US · Founded 2014 · Delaware corporation · 534 employees on LinkedIn · 8 known investors
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Newsela provides educational content and classroom tools for K-12 teachers and students, delivering news articles and learning materials aligned to curriculum standards at multiple reading levels. The platform includes formative assessment and real-time instruction features to support personalized learning and engagement.
Also known as Newsela, Inc.
Founders & leadership
Newsela was founded in 2014 by Matthew Gross and Dan Cogan-Drew.


Board


Investors · 8
How we know: Kapor Capital's portfolio page · Not right? Tell us
How we know: Kleiner Perkins's portfolio page · funding news · Not right? Tell us
How we know: New Ground Ventures's portfolio page · Not right? Tell us
How we know: Owl Ventures's portfolio page · board seat on SEC Form D · funding news · the VCSheet dataset · Not right? Tell us
How we know: Reach Capital's portfolio page · a partner's Signal profile · funding news · Not right? Tell us
How we know: TCV's portfolio page · a partner's Signal profile · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Techstars's portfolio page · the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Funding
SEC filings, press & company announcements$21.4M disclosed across 3 of 5 rounds · 2014–2021
- Undisclosed amountSeries DMar 2021 · 2 sourcesSource ↗
▶$15MraisedOct 2015 · 24 investors · Other TechnologyRule 506(b)
- Brook ByersDirector
- Tory PattersonDirector
- Matthew GrossExecutive Officer, Director
- Offering amount
- $15.5M
- Amount sold
- $15M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6MraisedSep 2014 · 33 investors · Other TechnologyRule 506(b)
- Matthew GrossExecutive Officer, Director, Promoter
- Jennifer CooganExecutive Officer
- Dan Cogan-DrewExecutive Officer, Promoter
- Daniel WinstonExecutive Officer
- Offering amount
- $6M
- Amount sold
- $6M
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$400KraisedMay 2014 · 7 investors · Other TechnologyRule 506(b)
- Jennifer CooganExecutive Officer
- Dan Cogan-DrewExecutive Officer, Promoter
- Matthew GrossExecutive Officer, Director, Promoter
- Offering amount
- $500K
- Amount sold
- $400K
- First sale
- May 2014
- Incorporated
- Limited Liability Company, New York, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Newsela is an educational technology company serving K-12 schools and districts with instructional content, assessment, and analytics products. Its core offering provides news articles and nonfiction texts aligned to state learning standards and delivered at five different reading levels, paired with activities such as quizzes, writing prompts, and vocabulary practice (Power Words). Source texts come from publishers including the Associated Press and Encyclopedia Britannica, and content spans English language arts, social studies, science, and social and emotional learning, available in English and Spanish. A version targeted at younger students, Newsela Elementary, was created in response to concerns about mature content, and Newsela PRO is a paid upgrade offering additional teacher features.
The current product portfolio includes Newsela Threads & Themes (a core literacy curriculum for California), the Newsela Learning Suite, Newsela ELA, Social Studies, STEM and Writing, Balanced Assessment by Formative, and Schoolytics, a student-data analytics platform. The company also markets Luna AI, an AI teaching assistant for lesson planning, activity design, graphic organizer creation, and text differentiation, alongside AI-powered scaffolds intended to make grade-level content accessible. Newsela reports a library of more than 18,000 printable texts and videos and integrates interactive materials such as PhET Simulations and Tuva data sets. Student-facing apps are available on iOS, and sign-in is supported through Google, Clever, Microsoft, Schoology, ClassLink, and Canvas.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
4 people who came through Newsela went on to found or lead other companies.
Related companies · 3
Companies working in the same space as Newsela.
Acquisitions · 1
Early investors' stakes continue via these dealsFormative is an AI-powered instruction and assessment platform for K-12 education, letting teachers build interactive lessons, run real-time assessments, and track student mastery in one workflow. It serves individual teachers, schools, and district-level teams, with features like Luna AI creation tools, auto-grading, standards alignment, and integrations with Google Classroom, Clever, and ClassLink.
Timeline · 7
launches, deals, and filingsNewsela acquired Schoolytics, a data platform that helps districts aggregate data across student information systems, learning management systems, and assessment platforms. Terms were not disclosed. Newsela said it plans to integrate its full product portfolio with Schoolytics' data platform.
Newsela announced Luna, an AI-powered teaching assistant supporting lesson planning, activity design, graphic organizer creation, and text differentiation.
Newsela acquired real-time instruction and assessment platform Formative, expanding into the assessment market.
Partnership enabling VaSCL members to access Newsela at a discounted rate.
In response to the COVID-19 pandemic, Newsela partnered with NWEA so that after a student takes a MAP Growth assessment, Newsela automatically shows teachers content at that student's reading level.
BrainPop and Newsela formed a partnership allowing users to access Newsela resources directly from BrainPop topic pages.
Newsela editor-in-chief Jennifer Coogan partnered with the American Press Institute on an effort addressing fake news.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Newselanewsela.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Newsela do?
- Newsela is a K-12 education technology company offering leveled reading content, curriculum, assessment, and district data tools.
- Who founded Newsela?
- Newsela was founded by Matthew Gross, Dan Cogan-Drew in 2014.
- Who are Newsela's investors?
- Newsela's investors include Kapor Capital, Kleiner Perkins, New Ground Ventures, Owl Ventures, Reach Capital, TCV, Techstars, New Ground Ventures.
- How much funding has Newsela raised?
- Newsela has disclosed $21.4M raised across 3 of its 5 known rounds.
- Where is Newsela headquartered?
- Newsela is headquartered in New York City, US.







