/Companies

Newsela

Techstars '13

New York City, US · Founded 2014 · Delaware corporation · 534 employees on LinkedIn · 8 known investors

Find your way into Newsela

Sign up to see every warm intro you have to Newsela

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Newsela team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Newsela provides educational content and classroom tools for K-12 teachers and students, delivering news articles and learning materials aligned to curriculum standards at multiple reading levels. The platform includes formative assessment and real-time instruction features to support personalized learning and engagement.

Also known as Newsela, Inc.

Founders & leadership

Newsela was founded in 2014 by Matthew Gross and Dan Cogan-Drew.

MGMatthew Gross
Matthew GrossFounder
DCDan Cogan-Drew
Dan Cogan-DrewFounderHe has background in curriculum development for blended learning environments, teacher professional development, and digital learning software, and previously contributed to the design of video annotation tools and delivery of educational technology training internationally.
JCJennifer Coogan
Jennifer CooganChief Content Officer, Founding Team2013–2023Jennifer Coogan is executive officer at Newsela, an educational platform providing news articles and learning materials to K-12 classrooms. She brings background in journalism, digital media, and finance, with experience scaling organizations across multiple funding rounds.

Board

BBBrook Byers
Brook ByersBoard directorFounder, Kleiner Perkins
TPTory Patterson
Tory PattersonBoard MemberCo-founder and Managing Partner at Owl Ventures

Investors · 8

Funding

SEC filings, press & company announcements

$21.4M disclosed across 3 of 5 rounds · 2014–2021

  • Undisclosed amountSeries DMar 2021 · 2 sources
    Source ↗
▶$15MraisedOct 2015 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brook ByersDirector
  • Tory PattersonDirector
  • Matthew GrossExecutive Officer, Director
Offering amount
$15.5M
Amount sold
$15M
First sale
May 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6MraisedSep 2014 · 33 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew GrossExecutive Officer, Director, Promoter
  • Jennifer CooganExecutive Officer
  • Dan Cogan-DrewExecutive Officer, Promoter
  • Daniel WinstonExecutive Officer
Offering amount
$6M
Amount sold
$6M
First sale
Sep 2014
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$400KraisedMay 2014 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jennifer CooganExecutive Officer
  • Dan Cogan-DrewExecutive Officer, Promoter
  • Matthew GrossExecutive Officer, Director, Promoter
Offering amount
$500K
Amount sold
$400K
First sale
May 2014
Incorporated
Limited Liability Company, New York, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Newsela is an educational technology company serving K-12 schools and districts with instructional content, assessment, and analytics products. Its core offering provides news articles and nonfiction texts aligned to state learning standards and delivered at five different reading levels, paired with activities such as quizzes, writing prompts, and vocabulary practice (Power Words). Source texts come from publishers including the Associated Press and Encyclopedia Britannica, and content spans English language arts, social studies, science, and social and emotional learning, available in English and Spanish. A version targeted at younger students, Newsela Elementary, was created in response to concerns about mature content, and Newsela PRO is a paid upgrade offering additional teacher features.

The current product portfolio includes Newsela Threads & Themes (a core literacy curriculum for California), the Newsela Learning Suite, Newsela ELA, Social Studies, STEM and Writing, Balanced Assessment by Formative, and Schoolytics, a student-data analytics platform. The company also markets Luna AI, an AI teaching assistant for lesson planning, activity design, graphic organizer creation, and text differentiation, alongside AI-powered scaffolds intended to make grade-level content accessible. Newsela reports a library of more than 18,000 printable texts and videos and integrates interactive materials such as PhET Simulations and Tuva data sets. Student-facing apps are available on iOS, and sign-in is supported through Google, Clever, Microsoft, Schoology, ClassLink, and Canvas.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Content library sizeJan 202618,000 texts and videos
Districts servedJan 20261,000 districts
IOS app rating (Newsela Student)Jan 20264.7 out of 5 (29K ratings)
Learners using NewselaJan 202610,000,000 learners
Total funding raisedFeb 2026$173M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

4 people who came through Newsela went on to found or lead other companies.

Related companies · 3

Companies working in the same space as Newsela.

Acquisitions · 1

Early investors' stakes continue via these deals
Formative

Formative is an AI-powered instruction and assessment platform for K-12 education, letting teachers build interactive lessons, run real-time assessments, and track student mastery in one workflow. It serves individual teachers, schools, and district-level teams, with features like Luna AI creation tools, auto-grading, standards alignment, and integrations with Google Classroom, Clever, and ClassLink.

Timeline · 7

launches, deals, and filings
Feb 2026
Newsela acquires Schoolytics

Newsela acquired Schoolytics, a data platform that helps districts aggregate data across student information systems, learning management systems, and assessment platforms. Terms were not disclosed. Newsela said it plans to integrate its full product portfolio with Schoolytics' data platform.

source ↗

Jan 2026
Luna AI teaching assistant

Newsela announced Luna, an AI-powered teaching assistant supporting lesson planning, activity design, graphic organizer creation, and text differentiation.

source ↗

Jun 2023
Newsela acquires Formative

Newsela acquired real-time instruction and assessment platform Formative, expanding into the assessment market.

source ↗

Dec 2020
Partnership with The Virginia School Consortium for Learning

Partnership enabling VaSCL members to access Newsela at a discounted rate.

source ↗

Jan 2020
Partnership with NWEA

In response to the COVID-19 pandemic, Newsela partnered with NWEA so that after a student takes a MAP Growth assessment, Newsela automatically shows teachers content at that student's reading level.

source ↗

Oct 2017
Partnership with BrainPop

BrainPop and Newsela formed a partnership allowing users to access Newsela resources directly from BrainPop topic pages.

source ↗

Oct 2016
Partnership with the American Press Institute

Newsela editor-in-chief Jennifer Coogan partnered with the American Press Institute on an effort addressing fake news.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
NewselaDelaware

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Newsela do?
Newsela is a K-12 education technology company offering leveled reading content, curriculum, assessment, and district data tools.
Who founded Newsela?
Newsela was founded by Matthew Gross, Dan Cogan-Drew in 2014.
Who are Newsela's investors?
Newsela's investors include Kapor Capital, Kleiner Perkins, New Ground Ventures, Owl Ventures, Reach Capital, TCV, Techstars, New Ground Ventures.
How much funding has Newsela raised?
Newsela has disclosed $21.4M raised across 3 of its 5 known rounds.
Where is Newsela headquartered?
Newsela is headquartered in New York City, US.