Formative
6 known investors
Formative is an AI-powered instruction and assessment platform for K-12 education, letting teachers build interactive lessons, run real-time assessments, and track student mastery in one workflow. It serves individual teachers, schools, and district-level teams, with features like Luna AI creation tools, auto-grading, standards alignment, and integrations with Google Classroom, Clever, and ClassLink.
Founders & leadership
KM

Kevin McFarlandinCo-Founder and CFO/COO2013–2024
Investors · 6
FikaCulver City · $1M – $10M
MaC Venture CapitalLos Angeles · $500K – $2M
Fika Venturesreported · 2 sourcesCulver City · $250K – $2M
Rethink Educationreported · 2 sourcesWhite Plains
Summit Partnersreported · 2 sourcesBoston · $10M – $500M
Also in the syndicate · 1
Mac Ventures
Funding
SEC filings, press & company announcements$70M disclosed across 1 round · 2021
- $70MraisedJun 2021 · 4 sources
Summit Partners (lead), Fika Ventures, Mac Ventures, Rethink Education
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Formative do?
- Formative is an AI-powered instruction and assessment platform for K-12 education, letting teachers build interactive lessons, run real-time assessments, and track student mastery in one workflow. It serves individual teachers, schools, and district-level teams, with features like Luna AI creation tools, auto-grading, standards alignment, and integrations with Google Classroom, Clever, and ClassLink.
- Who founded Formative?
- Formative was founded by Kevin McFarland.
- Who are Formative's investors?
- Formative's investors include Fika, MaC Venture Capital, Fika Ventures, Rethink Education, Summit Partners.
- How much funding has Formative raised?
- Formative has disclosed $70M raised across 1 round.
