Lessonly
acquired by SeismicIndianapolis, US · Founded 2014 · Delaware corporation · 17 known investors
Find your way into Lessonly
565 people in our graph share verified history with the Lessonly team — schools, employers, funds. One of them is your warm intro.
Wesley Barrowunlockedknows Mike Fitzgerald · together at Techstars (overlapped)
×6knows the team · via Techstars
×2knows the team · via Exact Target
knows the team · via Encamp
knows the team · via High Alpha
knows the team · via Roche Diagnostics
AI-powered sales training and coaching software that enables personalized learning, skills reinforcement, and seller effectiveness through interactive training, data-driven insights, and coaching playbooks.
Founders & leadership
Lessonly was founded in 2014 by John Maxwell Yoder and Conner Burt.
JM
John Maxwell YoderCo-founder
CB
Conner BurtinCo-Founder, President (acquired by Seismic)2013–2023Conner Burt founded Lessonly, an AI-powered sales training and coaching platform, which was acquired by Seismic in 2021. He now advises and invests in early-stage companies and is involved with his wife's bookstore in Indianapolis.
MF
Board
ET
KA
Investors · 17
Allos VenturesCincinnati · $1M – $6M
Elevate VenturesIndianapolis · $20K – $2M
High AlphaIndianapolisvia Eric Tobias · board
Jackson Square VenturesSan Francisco · $1M – $5M
JMI EquityLa Jolla · $25M – $250M
OpenView Venture PartnersBoston · $5M – $20Mvia Ricky Pelletier · board
Sapphire VenturesMenlo Park · $5M – $20M
a16z cryptoreported · 2 sourcesMenlo Park
Amber Groupreported · 2 sourcesGurgaon
Atlantic Vantage Pointreported · 2 sourcesParis · $1M – $150Mvia Alex Scherbakovsky · board
AXA Venture PartnersreportedNew York
Polychain CapitalreportedSan Francisco · $100K – $10M
Rethink Capital PartnersreportedNew York · $1M – $3M
Also in the syndicate · 4
dao5LayerZeroPolychainTrueBridge
Funding
SEC filings, press & company announcements$46.2M disclosed across 5 rounds · 2014–2025
- $10MraisedNov 2025 · 2 sources
a16z Crypto (lead), Amber Group, dao5, LayerZero, Polychain, Polychain Capital, TrueBridge
Source ↗
▶$22MraisedMar 2020 · 13 investors · Other TechnologyRule 506(b)
▶$22MraisedMar 2020 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Claudia ReuterDirector
- Alex ScherbakovskyDirector
- Ricky PelletierDirector
- Dorsey ScottDirector
- Michael FitzgeraldDirector
- John Maxwell YoderExecutive Officer, Director
- Offering amount
- $22M
- Amount sold
- $22M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedNov 2017 · 7 investors · Other TechnologyRule 506(b)
▶$8MraisedNov 2017 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ricky PelletierDirector
- Brian MontminyExecutive Officer
- Dorsey ScottDirector
- Michael FitzgeraldDirector
- John Maxwell YoderExecutive Officer, Director
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Nov 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$5.2MraisedMar 2016 · 6 investors · Other TechnologyRule 506(b)
▶$5.2MraisedMar 2016 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael FitzgeraldExecutive Officer, Director
- Eric TobiasDirector
- Kristian AndersenDirector
- John Maxwell YoderExecutive Officer, Director
- Offering amount
- $5.2M
- Amount sold
- $5.2M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$950KraisedDec 2014 · 14 investors · OtherRule 506(b)
▶$950KraisedDec 2014 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John Maxwell YoderExecutive Officer, Director
- Eric TobiasDirector
- Kristian AndersenDirector
- Michael FitzgeraldExecutive Officer, Director
- Offering amount
- $1.1M
- Amount sold
- $950K
- Minimum investment
- $25K
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
5 people who came through Lessonly went on to found or lead other companies.
Competitors · 7
by search overlap
Zenoti11 shared keywordsZenoti provides cloud-based software for managing operations at salons, spas, medspas, and fitness businesses in the beauty and wellness industry. The platform supports over 30,000 businesses worldwide with tools for scheduling, implementation, customer success, and operations.
SafetyCulture11 shared keywordsSafetyCulture develops a workplace operations platform used by frontline teams to conduct inspections, report issues, and manage safety and quality processes.
Slack11 shared keywordsSlack is an AI-powered communication platform that consolidates conversations, applications, and customer interactions in a single workspace for businesses. The platform serves organizations of all sizes across 150+ countries and integrates with 2,500+ apps to automate workflows and enhance workplace productivity.
Zendesk10 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Help Scout10 shared keywordsHelp Scout builds a customer communication platform for growing businesses that want to provide personalized support at scale. The software powers customer-facing teams across organizations of all sizes, enabling them to manage incoming customer conversations while maintaining a people-centric approach to customer service.
Jotform8 shared keywordsJotform provides an online form builder with integrations that automatically forward new form submissions, file uploads, and payment details to communication tools like Microsoft Teams. It serves teams across industries looking to automate the distribution of submitted form data.
Talkdesk8 shared keywordsTalkdesk is a cloud-based customer experience platform that enables organizations to optimize contact center operations, improve agent efficiency, and deliver customer service at scale. The platform serves enterprises across multiple industries seeking to automate and enhance customer interactions.
Companies competing with Lessonly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Lessonly do?
- AI-powered sales training and coaching software that enables personalized learning, skills reinforcement, and seller effectiveness through interactive training, data-driven insights, and coaching playbooks.
- Who founded Lessonly?
- Lessonly was founded by John Maxwell Yoder, Conner Burt in 2014.
- Who are Lessonly's investors?
- Lessonly's investors include Allos Ventures, Elevate Ventures, High Alpha, Jackson Square Ventures, JMI Equity, OpenView Venture Partners, Sapphire Ventures, a16z crypto and 5 more.
- How much funding has Lessonly raised?
- Lessonly has disclosed $46.2M raised across 5 rounds.
- Who acquired Lessonly?
- Lessonly was acquired by Seismic.
- Where is Lessonly headquartered?
- Lessonly is headquartered in Indianapolis, US.