/Companies

Lessonly

acquired by Seismic

Indianapolis, US · Founded 2014 · Delaware corporation · 19 known investors

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AI-powered sales training and coaching software that enables personalized learning, skills reinforcement, and seller effectiveness through interactive training, data-driven insights, and coaching playbooks.

Founders & leadership

Lessonly was founded in 2014 by John Maxwell Yoder and Conner Burt.

JM
John Maxwell YoderCo-founder
CBConner Burt
Conner BurtCo-Founder, President (acquired by Seismic)2013–2023Conner Burt founded Lessonly, an AI-powered sales training and coaching platform, which was acquired by Seismic in 2021. He now advises and invests in early-stage companies and is involved with his wife's bookstore in Indianapolis.
MFMichael Fitzgerald
Michael FitzgeraldBoard Member2012–2021Investor at High Alpha

Board

ETEric Tobias
Eric TobiasCo-Founder2012–2021Investor at High Alpha
KAKristian Andersen
Kristian AndersenCo-Founder(Acquired by Seismic)2012–2021Co-founder and partner at High Alpha

Investors · 19

Also in the syndicate · 1

dao5

Funding

SEC filings, press & company announcements

$46.2M disclosed across 5 rounds · 2014–2025

▶$22MraisedMar 2020 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Claudia ReuterDirector
  • Alex ScherbakovskyDirector
  • Ricky PelletierDirector
  • Dorsey ScottDirector
  • Michael FitzgeraldDirector
  • John Maxwell YoderExecutive Officer, Director
Offering amount
$22M
Amount sold
$22M
First sale
Mar 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8MraisedNov 2017 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ricky PelletierDirector
  • Brian MontminyExecutive Officer
  • Dorsey ScottDirector
  • Michael FitzgeraldDirector
  • John Maxwell YoderExecutive Officer, Director
Offering amount
$8M
Amount sold
$8M
First sale
Nov 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.2MraisedMar 2016 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael FitzgeraldExecutive Officer, Director
  • Eric TobiasDirector
  • Kristian AndersenDirector
  • John Maxwell YoderExecutive Officer, Director
Offering amount
$5.2M
Amount sold
$5.2M
First sale
Mar 2016
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$950KraisedDec 2014 · 14 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John Maxwell YoderExecutive Officer, Director
  • Eric TobiasDirector
  • Kristian AndersenDirector
  • Michael FitzgeraldExecutive Officer, Director
Offering amount
$1.1M
Amount sold
$950K
Minimum investment
$25K
First sale
Nov 2014
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

4 people who came through Lessonly went on to found or lead other companies.

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Companies working in the same space as Lessonly.

Frequently asked questions

What does Lessonly do?
AI-powered sales training and coaching software that enables personalized learning, skills reinforcement, and seller effectiveness through interactive training, data-driven insights, and coaching playbooks.
Who founded Lessonly?
Lessonly was founded by John Maxwell Yoder, Conner Burt in 2014.
Who are Lessonly's investors?
Lessonly's investors include Allos Ventures, Alumni Ventures, Elevate Ventures, High Alpha, Jackson Square Ventures, JMI Equity, OpenView Venture Partners, Sapphire Ventures and 10 more.
How much funding has Lessonly raised?
Lessonly has disclosed $46.2M raised across 5 rounds.
Who acquired Lessonly?
Lessonly was acquired by Seismic.
Where is Lessonly headquartered?
Lessonly is headquartered in Indianapolis, US.