Fundraising Fox

Forma Capital

Venture capital

Los Angeles · Series A–Series B · 8 people tracked

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Investment thesis

Forma Capital invests in companies at the intersection of culture, commerce, and community. It backs founders, athletes, and cultural leaders building businesses that shape how people play, live, and connect, spanning emerging sports assets and iconic consumer brands. The firm views sports as a global growth engine and, combined with consumer innovation and talent-driven influence, believes this convergence will produce the next generation of category-leading, enduring companies.

Source: firm website, verified Aug 27, 2026.

Stage
Series A–Series B
HQ
Los Angeles, California, US
Instruments
Equity
Founded
2023
Last 12 months
1 investment
Tracked investments
7

Team · 8 people

from the firm's website & public directories

What they invest in

from 4 of 7 portfolio companies

Consumer ×2Sports Tech ×2AI & Machine Learning ×1Circular Economy ×1Hardware ×1Media & Entertainment ×1Semiconductors ×1Wellness & Fitness ×1

HQs:United States×2

Investments · 7 tracked

founders shown can be your intro path
Positron AIpositron.aiin𝕏Jan 2026SEC filingmedium confidence

Positron builds purpose-built hardware and inference accelerator silicon for running Transformer-based generative AI models, offering inference appliances that map HuggingFace Transformers models onto the hardware and expose an OpenAI API-compliant endpoint.

AI & Machine LearningHardwareSemiconductorsLovelock, US

Thomas Sohmers(Executive Officer, Director)inBarrett Woodside(Founder)Edward Kmett(Founder)inMitesh Agrawal(Executive Officer, Director)

BoardRobert Reid(Director)

Board seatAri Schottenstein· per SEC Form D · $233.9M raise · filed May 2026

Co-investorsAsimov VenturesBanyan VenturesCaucasus VenturesIneffable VenturesInvariantes FundNZVC+9 more

BODYROKbodyrok.com

BODYROK operates boutique fitness studios offering 45-minute Pilates-inspired group classes on a custom-built reformer that combines Pilates with strength training.

ConsumerSports TechWellness & Fitness

Flaus
Major League Pickleballmajorleaguepickleball.coin𝕏

Major League Pickleball is a professional pickleball league featuring top-ranked players competing on hometown teams across regular-season events and playoffs.

Media & EntertainmentSports TechAustin, US

Brian Levine(Executive Officer)

BoardAl Tylis(Director)Matt Davis(Director)Zane Navratil(Director)Zubin Mehta(Director)Doug Ulman(Director)

Co-investorsColor Capital

OKC Pro Soccer
PATH Waterdrinkpathwater.comin𝕏

PATH makes refillable aluminum water bottles designed to reduce single-use plastic waste.

Circular EconomyConsumer

Co-investors1st Course CapitalAltelanBloom8Florida FundersPreston-Werner VenturesRaptor Group+1 more

SWEAT440

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Forma Capital made?
Forma Capital has 6 tracked investments.
What stage does Forma Capital invest at?
Forma Capital invests at the Series A, Series B stages.
What sectors does Forma Capital focus on?
Forma Capital focuses on Consumer, Creator Economy, FoodTech, Media & Entertainment, Social, Sports Tech.
Where is Forma Capital located?
Forma Capital is headquartered in Los Angeles, US.
Who does Forma Capital co-invest with?
Forma Capital most often shares deals with 1st Course Capital, Altelan, Color Capital, among 7 tracked co-investors.

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