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TYB

Tucson, US · Founded 2020 · Delaware corporation · 65 employees on LinkedIn · 4 known investors

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TYB is a consumer platform where fans join brand communities to post about products, participate in challenges, and earn coins, collectibles, and rewards. It connects shoppers with beauty, fitness, and other consumer brands (such as Glossier, Rare Beauty, and Poppi) through exclusive drops and loyalty rewards.

ConsumerCreator EconomySocial

Founders & leadership

TYB was founded in 2020 by Tyler Haney and Ty Haney.

TH
Tyler HaneyCo-founder
THTy Haney
Ty HaneyCo-Founder and CEOTy Haney is the founder of TYB, a consumer platform where fans join brand communities to post about products, take part in challenges, and earn coins, collectibles, and rewards, connecting shoppers with beauty, fitness, and other brands. She previously founded Outdoor Voices and Joggy, and works with founders building community-led consumer brands.
ZD
Zachary DaviesExecutive

Board

RSRachel Star
Rachel StarBoard directorPrincipal at Unusual Ventures
AM
Alexander MontgomeryBoard director
SJ
Sean JudgeBoard director

Investors · 4

Unusual Ventureslisted by Unusual VenturesMenlo Park · $1M – $15M

How we know: Unusual Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Color CapitalreportedPortland

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

SoGal VenturesreportedNew York · $50K – $500K

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Funding

SEC filings, press & company announcements

$12M disclosed across 2 of 3 rounds · 2021–2025

  • Undisclosed amountSeries AJun 2025 · 2 sources
    Source ↗
▶$9.7MraisedJun 2022 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Tyler HaneyExecutive Officer, Director
  • Alexander MontgomeryDirector
  • Zachary DaviesExecutive Officer, Director
  • Sean JudgeDirector
  • Rachel StarDirector
Offering amount
$10M
Amount sold
$9.7M
First sale
May 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedNov 2021 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Sean JudgeDirector
  • Zachary DaviesExecutive Officer, Director
  • Tyler HaneyExecutive Officer, Director
  • Alexander MontgomeryDirector
Offering amount
$2.2M
Amount sold
$2.2M
First sale
Oct 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

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Ulta Salon Cosmetics FragranceUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
RetailMeNotPre-Tritium former investment led by firm principals

Companies working in the same space as TYB.

In the news

TYB Funding: $11.0M | Complete Analysis | Extruct AIextruct.ai

Frequently asked questions

What does TYB do?
TYB is a consumer platform where fans join brand communities to post about products, participate in challenges, and earn coins, collectibles, and rewards. It connects shoppers with beauty, fitness, and other consumer brands (such as Glossier, Rare Beauty, and Poppi) through exclusive drops and loyalty rewards.
Who founded TYB?
TYB was founded by Tyler Haney, Ty Haney in 2020.
Who are TYB's investors?
TYB's investors include Fermion, Unusual Ventures, Color Capital, SoGal Ventures.
How much funding has TYB raised?
TYB has disclosed $12M raised across 2 of its 3 known rounds.
Where is TYB headquartered?
TYB is headquartered in Tucson, US.