Italic
Walnut, US · Founded 2018 · Delaware corporation · 10 known investors
Italic designs and sells home goods including towels, bedding, scent products, and hosting items focused on everyday rituals. The company emphasizes uncompromising quality, timeless design, and effortless elegance for residential customers.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
Italic was founded in 2018 by Jeremy Cai.
JC
Jeremy CaiFounder30 Under 30 2020
AC
Annie ChenExecutive
Board
DS
DG
Daniel GulatiBoard director
BL
Byron LingBoard director
Investors · 10
Adapt VenturesNew York · $250K – $350K
Chapter OneLos Angeles · $5K – $200K
Comcast VenturesNew York · $2M – $15M
Kindred VenturesSan Francisco · $250K – $2M
Worklife VenturesWalnut · $500K – $2Mvia Brianne Kimmel · inferred
Capital GmbH Co. KGreportedBerlin
Global Founders CapitalreportedBerlin · $637K – $32M
Hyphen CapitalreportedSan Francisco
Index VenturesreportedSan Francisco · $540K – $10.8M
Ludlow VenturesreportedOak Park · $50K – $1M
Funding
SEC filings, press & company announcements$36.9M disclosed across 2 of 3 rounds · 2018–2025
- Undisclosed amountSeries CAug 2025Source ↗
▶$26.9MraisedApr 2021 · 37 investors · Other TechnologyRule 506(b)
▶$26.9MraisedApr 2021 · 37 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Don StalterDirector
- Daniel GulatiDirector
- Byron LingDirector
- Jeremy CaiExecutive Officer, Director, Promoter
- Annie ChenExecutive Officer
- Offering amount
- $26.9M
- Amount sold
- $26.9M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$10MraisedJan 2019 · 12 investors · Other TechnologyRule 506(b)
▶$10MraisedJan 2019 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ludwig EnsthalerDirector
- Daniel GulatiDirector
- Jeremy CaiExecutive Officer, Director, Promoter
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlap
Poshmark, Inc.229 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Shopmy174 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Wayfair164 shared keywordsWayfair is an online retailer for home goods, selling furniture, decor, lighting, rugs, mattresses, appliances, kitchenware, and home improvement products to consumers. It operates multiple brands including AllModern, Birch Lane, Joss & Main, and Perigold, and offers design services, financing, and delivery.
Garmentory159 shared keywordsGarmentory is an online marketplace that curates and sells fashion, home goods, and kids' items from vetted independent boutiques and emerging designers. The platform emphasizes quality, limited-run pieces, and sustainable consumption through its resale section called The Loop.
Farfetch158 shared keywordsFarfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide. The platform offers a curated selection of high-end clothing, shoes, bags, and accessories from established and emerging fashion brands.
Brooklinen142 shared keywordsBrooklinen sells bedding products such as sheets, bed bundles, and related home goods directly to consumers online and through physical stores. The company operates in the direct-to-consumer home textiles and bedding category, serving customers in the United States.
Lyst128 shared keywordsLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
Dillard'S124 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
Companies competing with Italic for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Italic do?
- Italic designs and sells home goods including towels, bedding, scent products, and hosting items focused on everyday rituals. The company emphasizes uncompromising quality, timeless design, and effortless elegance for residential customers.
- Who founded Italic?
- Italic was founded by Jeremy Cai in 2018.
- Who are Italic's investors?
- Italic's investors include Adapt Ventures, Chapter One, Comcast Ventures, Kindred Ventures, Worklife Ventures, Capital GmbH Co. KG, Global Founders Capital, Hyphen Capital and 2 more.
- How much funding has Italic raised?
- Italic has disclosed $36.9M raised across 2 of its 3 known rounds.
- Where is Italic headquartered?
- Italic is headquartered in Walnut, US.