About
Aaron Henderson has two decades of experience in the consumer packaged goods industry, focused on the natural and better-for-you segment. He is CEO of The Touch Agency, where he has worked with over 100 clients accounting for more than $2B in sales growth.
Invests in
ConsumerRetail Tech
Experience
- Wisdom Natural BrandsCEOcurrent2025 — present
- Midnight Venture PartnersCo-Founder & Partnercurrent2020 — presentAustin, Texas, United States
- OLIPOP PBCInvestorcurrent2023 — present
- The Touch AgencyCEO and Partner2020 — 2025
- The Touch AgencyPresident & Partner - Sales Division2014 — 2020
- The Touch AgencyVice President of Sales & Brand Development2010 — 2014
- The Touch AgencyWestern Region Sales Manager2006 — 2010
- Farmer Direct OrganicBoard Member - Acquired2019 — 2023
- Wisdom Natural Brands (SweetLeaf Stevia)Director of Marketing2002 — 2006
- DeMenna and AssociatesSenior Associate2002
Skills & more
Sales Management60Brand Development44Selling8Team Building9Trade Marketing11New Business Development16Strategic Planning16Strategic Consulting3Marketing47Market Analysis10Sales30Sales Operations11
+8 more
MerchandisingGroceryPricingKey Account DevelopmentManagementConsumer ProductsStrategyPricing StrategyFrom Aaron's professional profile.
Colleagues at Midnight
Al Springer
Partner, Retail at Midnight
Alex Bodney
Co-Founder, Partner at Midnight
Ben Davis
Partner, Deal Structure at Midnight
Brian Goldberg
Venture Partner at Springdale Ventures
Cate Davis
Senior Analyst at Midnight
Chris Aydam
Co-Founder, Partner at Midnight
Dan Weinberg
Partner, DTC at Midnight
Jane Mooney
Partner, Deal Structure at Midnight
Network5
Al Springer
Partner, Retail at Midnight
Alex Bodney
Co-Founder, Partner at Midnight
Chris Aydam
Co-Founder, Partner at Midnight
Dan Weinberg
Partner, DTC at Midnight
Jane Mooney
Partner, Deal Structure at Midnight
Investors connected to Aaron in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Aaron Henderson?
- Aaron Henderson has two decades of experience in the consumer packaged goods industry, focused on the natural and better-for-you segment. He is CEO of The Touch Agency, where he has worked with over 100 clients accounting for more than $2B in sales growth.
- Where does Aaron Henderson work?
- Aaron Henderson is Partner at Midnight.
- What does Aaron Henderson invest in?
- Aaron Henderson invests in Consumer, Retail Tech.
- What check size does Aaron Henderson write?
- Aaron Henderson typically writes checks of $100K – $5M.
- Where did Aaron Henderson go to school?
- Aaron Henderson studied at Grand Canyon University (BA, Communications).
