Aaron Henderson

Investor

Washington

Writes $100K – $5M checks · typically $1.5M

About

Aaron Henderson has two decades of experience in the consumer packaged goods industry, focused on the natural and better-for-you segment. He is CEO of The Touch Agency, where he has worked with over 100 clients accounting for more than $2B in sales growth.

LinkedIn ↗

Invests in

ConsumerRetail Tech

Experience

Wisdom Natural BrandsCEOcurrent2025 — present
Midnight Venture PartnersCo-Founder & Partnercurrent2020 — presentAustin, Texas, United States
OLIPOP PBCInvestorcurrent2023 — present
The Touch AgencyCEO and Partner2020 — 2025
The Touch AgencyPresident & Partner - Sales Division2014 — 2020
The Touch AgencyVice President of Sales & Brand Development2010 — 2014
The Touch AgencyWestern Region Sales Manager2006 — 2010
Farmer Direct OrganicBoard Member - Acquired2019 — 2023
Wisdom Natural Brands (SweetLeaf Stevia)Director of Marketing2002 — 2006
DeMenna and AssociatesSenior Associate2002

Education

Grand Canyon UniversityBA, Communications1998 — 2002

Skills & more

Sales Management60Brand Development44Selling8Team Building9Trade Marketing11New Business Development16Strategic Planning16Strategic Consulting3Marketing47Market Analysis10Sales30Sales Operations11

+8 more

MerchandisingGroceryPricingKey Account DevelopmentManagementConsumer ProductsStrategyPricing Strategy

From Aaron's professional profile.