CALIFORNIA NATURALS
Los Angeles, US · Founded 2023 · Delaware corporation · 24 employees on LinkedIn · 4 known investors
Find your way into CALIFORNIA NATURALS
California Naturals makes affordable personal care products for washing and conditioning hair and body using natural ingredients, available to customers globally.
Founders & leadership
CALIFORNIA NATURALS was founded in 2023 by Shelby Wild.
Board
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Investors · 4
Reported raises · per SEC filings
Form D private placements$36M disclosed across 2 rounds · 2024–2026
▶$15MraisedMay 2026 · 3 investors · OtherRule 506(b)
▶$15MraisedMay 2026 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Eric RyanDirector
- Grant HoskingDirector
- Hayden HiattExecutive Officer, Director
- Shelby Renee WildExecutive Officer, Director
- Offering amount
- $19M
- Amount sold
- $15M
- First sale
- May 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$21MraisedSep 2025 · 25 investors · OtherRule 506(b)
▶$21MraisedSep 2025 · 25 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Grant HoskingDirector
- Eric RyanDirector
- Shelby Renee WildExecutive Officer, Director
- Offering amount
- $21M
- Amount sold
- $21M
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapUlta Salon Cosmetics Fragrance1209 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure611 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Walgreens440 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Detox Market408 shared keywordsThe Detox Market is an online retailer selling clean beauty and skincare products, such as body creams and other cosmetics, to consumers.
Elle407 shared keywordsHearst Magazines operates a portfolio of fashion, lifestyle, food, home, health, and wellness media brands. The company offers advertising solutions across digital, social, video, print, OTT, and experiential platforms.
Companies competing with CALIFORNIA NATURALS for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does CALIFORNIA NATURALS do?
- California Naturals makes affordable personal care products for washing and conditioning hair and body using natural ingredients, available to customers globally.
- Who founded CALIFORNIA NATURALS?
- CALIFORNIA NATURALS was founded by Shelby Wild in 2023.
- Who are CALIFORNIA NATURALS's investors?
- CALIFORNIA NATURALS's investors include Able Partners, Elizabeth Street Ventures, Midnight, Align Ventures.
- How much funding has CALIFORNIA NATURALS raised?
- CALIFORNIA NATURALS has disclosed $36M raised across 2 rounds.
- Where is CALIFORNIA NATURALS headquartered?
- CALIFORNIA NATURALS is headquartered in Los Angeles, US.