JINX

Jinx is a pet food company based in Los Angeles that sells dry food, wet food, treats, meal toppers and bundles for dogs, along with a line of dry and wet cat food. Its dog recipes are built around proteins such as grass-fed beef, cage-free chicken and Atlantic salmon, combined with ingredients including brown rice, sweet potato, bone broth, probiotics, omega-3 and omega-6 fatty acids and antioxidant-bearing "superfoods." The company markets a layered feeding concept in which kibble serves as a base and single-serve "Homemades," stews, kibble sauces and other toppers are added on top. Dry dog foods are priced roughly $18–$65 per bag, with treats and toppers generally in the $3–$40 range and multi-product bundles and superpacks also offered. Recipes are described as excluding corn, soy and gluten, and formulation is attributed to a council of pet nutritionists, veterinarians and formulators. Manufacturing has been in the United States, with treats produced in Georgia and kibble in Kansas.

The company launched as a direct-to-consumer subscription brand and later reoriented toward retail distribution. As of August 2023 its products were carried in more than 5,000 U.S. retail doors including Walmart, Target, PetSmart, Albertsons, Safeway, ShopRite and Giant; later coverage reported new partnerships with Publix, Tractor Supply Co. and PetSmart bringing the footprint above 10,000 locations, alongside Chewy, Amazon and Whole Foods Market. The company also promotes a giving component in which a share of each purchase supports vetted non-profit partners and donated meals for pets in need.