Who are FITJOY's investors?

FITJOY's investors include Midnight, Springdale Ventures.

How much funding has FITJOY raised?

FITJOY has disclosed $3.7M raised across 1 round.

Where is FITJOY headquartered?

FITJOY is headquartered in Austin, US.

FITJOY

Austin, US · Founded 2022 · Delaware corporation · 2 known investors

FitJoy makes better-for-you snack foods, including grain-free and gluten-free products that are Non-GMO Project Verified. Its snacks are sold direct-to-consumer online and through retail stores via a store locator.

Consumer Direct to Consumer FoodTech

Founders & leadership

Norman TaliaferroExecutive

Board

Doss CunninghamBoard director

Investors · 2

MidnightAustin

Springdale VenturesreportedSanta Fe · $250K – $2M

Reported raises · per SEC filings

Form D private placements

$3.7M disclosed across 1 round · 2022

▶$3.7MraisedApr 2023 · 12 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Doss CunninghamDirector
Norman TaliaferroExecutive Officer

Offering amount: $3.7M
Amount sold: $3.7M
First sale: Mar 2022
Incorporated: Corporation, Delaware, 2022
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

Instacart204 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

Today141 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.

Eatthis124 shared keywordsEat This, Not That! is a content and media site that publishes articles about food, nutrition, restaurants, groceries, and fitness advice for consumer audiences. The site covers topics including healthy eating guides, weight loss tips, restaurant reviews, and fitness routines.

Companies competing with FITJOY for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does FITJOY do?: FitJoy makes better-for-you snack foods, including grain-free and gluten-free products that are Non-GMO Project Verified. Its snacks are sold direct-to-consumer online and through retail stores via a store locator.
Who are FITJOY's investors?: FITJOY's investors include Midnight, Springdale Ventures.
How much funding has FITJOY raised?: FITJOY has disclosed $3.7M raised across 1 round.
Where is FITJOY headquartered?: FITJOY is headquartered in Austin, US.