Pixlee

Pixlee (later Pixlee TurnTo) is a visual marketing platform that helps brands market and sell using customer photos and videos, combining user-generated content (UGC), ratings and reviews, and influencer marketing tools. Its products let brands identify and curate UGC, surface highlights from positive reviews, and find influencers to support marketing, commerce, and customer care workflows.

The core commercial product is a set of embeddable widgets and integrations. Pixlee Widgets are hybrid first- and third-party clients that render UGC galleries on brand websites, including simple, product (SKU-based), category, and single-photo galleries, each with a built-in lightbox detail view and an uploader that lets shoppers submit photos directly or via their social accounts. Widgets are configured through the Publishing Center in the Pixlee Control Panel using a WYSIWYG editor with a CSS expert mode, and are deployed via script tag, module loader, or tag managers such as Google Tag Manager and Tealium. Pixlee also offers eCommerce and email integrations, Shopify and BigCommerce SKU auto-detection, iOS and Android SDKs, and public Content and Analytics REST APIs.

Since Emplifi's November 2022 acquisition, Pixlee TurnTo's capabilities have been folded into Emplifi's "Autonomous CX" platform, which unifies AI-powered social media management, social commerce (ratings, reviews and UGC), and consumer care. The pixlee.com domain now resolves to Emplifi's platform site, and the developer documentation refers to "Emplifi UGC Widgets."

Founding story

Kyle Wong co-founded Pixlee and served as CEO, launching the company from his Stanford dorm room; he had earlier started as an entrepreneur in high school at Brooklyn Tech and was named to the Forbes 30 Under 30 list.

Business model

B2B software sold to brands and retailers, delivered as a hosted platform with widgets, plugins, SDKs and APIs that customers embed in their eCommerce sites, email programs and mobile apps. Prospects are onboarded via demo requests, and customers access a control panel and publishing center; the platform is now sold as part of Emplifi's broader Autonomous CX suite.

Traction

At the time of the November 2022 acquisition, Pixlee TurnTo had over 90 employees and more than 1,000 clients. Emplifi reports serving more than 20,000 brands, and cites customer outcomes including a 27% conversion rate from a UGC gallery at Carhartt, a 150% increase in reviews collected at Vitamin Shoppe, a 28% engagement rate on a UGC gallery at VIZ Media, and 250M impressions from a single UGC campaign for The Cosmopolitan of Las Vegas.

Latest developments

Pixlee's technology is now marketed under Emplifi, whose platform connects social marketing, social commerce and consumer care with autonomous agents branded Emplifi Fuel. Emplifi was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening (published 6 July 2026), and has announced appointments of Jim Koepke as Chief Revenue Officer and Omer Sharon as Chief Product & Technology Officer. Pixlee developer documentation continues to be updated, including iOS and Android SDK changes such as hotspots and sales price support.