Back to the Roots
Oakland, US · 8 known investors
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Back to the Roots sells home gardening products, including a soil-free hydroponic grow kit and refill packs containing seed sponges, plant food sachets, germination domes, and grow guides for year-round indoor food growing. The company targets home gardeners and also runs a program donating organic gardening kits and STEM curriculum to elementary school classrooms.
Founders & leadership

Board

Investors · 8
How we know: Acre Venture Partners's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: Blue Scorpion Investments's portfolio page · press coverage · Not right? Tell us
How we know: Consumer Ventures's portfolio page · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: Renewal Funds's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Revolution's portfolio page · Not right? Tell us
How we know: S2G Investments's portfolio page · funding news · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$36.8M disclosed across 7 rounds · 2013–2021
▶$18MraisedApr 2022 · 39 investors · OtherRule 506(b)
- James DunnExecutive Officer
- Alejandro VelezExecutive Officer, Director
- Steve HillDirector
- Nikhil AroraExecutive Officer, Director
- Lucas MannDirector
- Jim HarrisDirector
- Offering amount
- $19.7M
- Amount sold
- $18M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.3MraisedDec 2018 · 2 investors · OtherRule 506(b)
- John ForakerDirector
- Nikhil AroraExecutive Officer, Director
- Greg DunnExecutive Officer
- Jim HarrisDirector
- Alejandro VelezExecutive Officer, Director
- Lucas MannDirector
- Offering amount
- $2.8M
- Amount sold
- $2.3M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.6MraisedMay 2018 · 4 investors · OtherRule 506(b)
- Nikhil AroraExecutive Officer, Director
- Jim HarrisDirector
- Greg DunnExecutive Officer
- Lucas MannDirector
- John ForakerDirector
- Alejandro VelezExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $2.6M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.5MraisedJun 2017 · 7 investors · OtherRule 506(b)
- John ForakerDirector
- Greg DunnExecutive Officer
- Jim HarrisDirector
- Nikhil AroraExecutive Officer, Director
- Lucas MannDirector
- Alejandro VelezExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $3.5M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.1MraisedJun 2016 · 6 investors · OtherRule 506(b)
- Alejandro VelezExecutive Officer, Director
- Nikhil AroraExecutive Officer, Director
- Offering amount
- $7.1M
- Amount sold
- $7.1M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$805KraisedJan 2016 · 9 investors · OtherRule 506(b)
- Alejandro VelezExecutive Officer
- Nikhil AroraExecutive Officer
- Offering amount
- $805K
- Amount sold
- $805K
- First sale
- Dec 2015
- Incorporated
- Limited Liability Company, California
- Federal exemptions
- 06b
▶$2.6MraisedApr 2015 · 19 investors · OtherRule 506(b)
- NIKHIL ARORAExecutive Officer
- ALEJANDRO VELEZExecutive Officer
- Offering amount
- $2.6M
- Amount sold
- $2.6M
- First sale
- Dec 2013
- Incorporated
- Limited Liability Company, California
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Back to the Roots do?
- Back to the Roots sells home gardening products, including a soil-free hydroponic grow kit and refill packs containing seed sponges, plant food sachets, germination domes, and grow guides for year-round indoor food growing. The company targets home gardeners and also runs a program donating organic gardening kits and STEM curriculum to elementary school classrooms.
- Who founded Back to the Roots?
- Back to the Roots was founded by Nikhil Arora, Alejandro Velez.
- Who are Back to the Roots's investors?
- Back to the Roots's investors include Acre Venture Partners, Blue Scorpion Investments, Consumer Ventures, L'ATTITUDE Ventures, Renewal Funds, Revolution, S2G Investments, Red Sea Ventures.
- How much funding has Back to the Roots raised?
- Back to the Roots has disclosed $36.8M raised across 7 rounds.
- Where is Back to the Roots headquartered?
- Back to the Roots is headquartered in Oakland, US.






