Back to the Roots
Oakland, US · 6 known investors
Find your way into Back to the Roots
436 people in our graph share verified history with the Back to the Roots team — schools, employers, funds. One of them is your warm intro.
Arsalan Tavakoliunlockedknows Nikhil Arora · together at University of California, Berkeley (overlapped)
×7knows the team · via University of California, Berkeley
×4knows the team · via SpaceX
Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home. Its products are sold online and in over 10,000 retail stores across the United States.
Founders & leadership
NA
Nikhil ArorainCo-founderCo-founder of Back to the Roots, an organic gardening brand that offers grow kits, seeds, soils, and raised beds sold online and in retail stores across the United States.
AV
Alejandro VelezinCo-founder
GD
Greg DunnExecutive
Board
LM
JF
John ForakerBoard director
JH
Jim HarrisBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$36.8M disclosed across 7 rounds · 2013–2021
▶$18MraisedApr 2022 · 39 investors · OtherRule 506(b)
▶$18MraisedApr 2022 · 39 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- James DunnExecutive Officer
- Alejandro VelezExecutive Officer, Director
- Steve HillDirector
- Nikhil AroraExecutive Officer, Director
- Lucas MannDirector
- Jim HarrisDirector
- Offering amount
- $19.7M
- Amount sold
- $18M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.3MraisedDec 2018 · 2 investors · OtherRule 506(b)
▶$2.3MraisedDec 2018 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John ForakerDirector
- Nikhil AroraExecutive Officer, Director
- Greg DunnExecutive Officer
- Jim HarrisDirector
- Alejandro VelezExecutive Officer, Director
- Lucas MannDirector
- Offering amount
- $2.8M
- Amount sold
- $2.3M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.6MraisedMay 2018 · 4 investors · OtherRule 506(b)
▶$2.6MraisedMay 2018 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Nikhil AroraExecutive Officer, Director
- Jim HarrisDirector
- Greg DunnExecutive Officer
- Lucas MannDirector
- John ForakerDirector
- Alejandro VelezExecutive Officer, Director
- Offering amount
- $4M
- Amount sold
- $2.6M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.5MraisedJun 2017 · 7 investors · OtherRule 506(b)
▶$3.5MraisedJun 2017 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- John ForakerDirector
- Greg DunnExecutive Officer
- Jim HarrisDirector
- Nikhil AroraExecutive Officer, Director
- Lucas MannDirector
- Alejandro VelezExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $3.5M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.1MraisedJun 2016 · 6 investors · OtherRule 506(b)
▶$7.1MraisedJun 2016 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alejandro VelezExecutive Officer, Director
- Nikhil AroraExecutive Officer, Director
- Offering amount
- $7.1M
- Amount sold
- $7.1M
- First sale
- May 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$805KraisedJan 2016 · 9 investors · OtherRule 506(b)
▶$805KraisedJan 2016 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alejandro VelezExecutive Officer
- Nikhil AroraExecutive Officer
- Offering amount
- $805K
- Amount sold
- $805K
- First sale
- Dec 2015
- Incorporated
- Limited Liability Company, California
- Federal exemptions
- 06b
▶$2.6MraisedApr 2015 · 19 investors · OtherRule 506(b)
▶$2.6MraisedApr 2015 · 19 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- NIKHIL ARORAExecutive Officer
- ALEJANDRO VELEZExecutive Officer
- Offering amount
- $2.6M
- Amount sold
- $2.6M
- First sale
- Dec 2013
- Incorporated
- Limited Liability Company, California
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Back to the Roots & Ayesha Curry team up to support Jamaica with the largest organic seed donation in island history | Markets Insidermarkets.businessinsider.com · Aug 2026Frequently asked questions
- What does Back to the Roots do?
- Back to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home. Its products are sold online and in over 10,000 retail stores across the United States.
- Who founded Back to the Roots?
- Back to the Roots was founded by Nikhil Arora, Alejandro Velez.
- Who are Back to the Roots's investors?
- Back to the Roots's investors include Acre Venture Partners, Blue Scorpion Investments, L'ATTITUDE Ventures, S2G Investments, Red Sea Ventures, Renewal Funds.
- How much funding has Back to the Roots raised?
- Back to the Roots has disclosed $36.8M raised across 7 rounds.
- Where is Back to the Roots headquartered?
- Back to the Roots is headquartered in Oakland, US.