/Companies

Back to the Roots

Oakland, US · 8 known investors

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Back to the Roots sells home gardening products, including a soil-free hydroponic grow kit and refill packs containing seed sponges, plant food sachets, germination domes, and grow guides for year-round indoor food growing. The company targets home gardeners and also runs a program donating organic gardening kits and STEM curriculum to elementary school classrooms.

Founders & leadership

NANikhil Arora
Nikhil AroraCo-founderCo-founder of Back to the Roots, an organic gardening brand that offers grow kits, seeds, soils, and raised beds sold online and in retail stores across the United States.
AVAlejandro Velez
Alejandro VelezCo-founder
GD
Greg DunnExecutive

Board

LMLucas Mann
Lucas MannBoard directorManaging Partner at Acre Venture Partners
JF
John ForakerBoard director
JH
Jim HarrisBoard director

Investors · 8

Reported raises · per SEC filings

Form D private placements

$36.8M disclosed across 7 rounds · 2013–2021

▶$18MraisedApr 2022 · 39 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • James DunnExecutive Officer
  • Alejandro VelezExecutive Officer, Director
  • Steve HillDirector
  • Nikhil AroraExecutive Officer, Director
  • Lucas MannDirector
  • Jim HarrisDirector
Offering amount
$19.7M
Amount sold
$18M
First sale
Oct 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.3MraisedDec 2018 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John ForakerDirector
  • Nikhil AroraExecutive Officer, Director
  • Greg DunnExecutive Officer
  • Jim HarrisDirector
  • Alejandro VelezExecutive Officer, Director
  • Lucas MannDirector
Offering amount
$2.8M
Amount sold
$2.3M
First sale
Nov 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.6MraisedMay 2018 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Nikhil AroraExecutive Officer, Director
  • Jim HarrisDirector
  • Greg DunnExecutive Officer
  • Lucas MannDirector
  • John ForakerDirector
  • Alejandro VelezExecutive Officer, Director
Offering amount
$4M
Amount sold
$2.6M
First sale
May 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MraisedJun 2017 · 7 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • John ForakerDirector
  • Greg DunnExecutive Officer
  • Jim HarrisDirector
  • Nikhil AroraExecutive Officer, Director
  • Lucas MannDirector
  • Alejandro VelezExecutive Officer, Director
Offering amount
$3.5M
Amount sold
$3.5M
First sale
May 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.1MraisedJun 2016 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Alejandro VelezExecutive Officer, Director
  • Nikhil AroraExecutive Officer, Director
Offering amount
$7.1M
Amount sold
$7.1M
First sale
May 2016
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$805KraisedJan 2016 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Alejandro VelezExecutive Officer
  • Nikhil AroraExecutive Officer
Offering amount
$805K
Amount sold
$805K
First sale
Dec 2015
Incorporated
Limited Liability Company, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.6MraisedApr 2015 · 19 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • NIKHIL ARORAExecutive Officer
  • ALEJANDRO VELEZExecutive Officer
Offering amount
$2.6M
Amount sold
$2.6M
First sale
Dec 2013
Incorporated
Limited Liability Company, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Frequently asked questions

What does Back to the Roots do?
Back to the Roots sells home gardening products, including a soil-free hydroponic grow kit and refill packs containing seed sponges, plant food sachets, germination domes, and grow guides for year-round indoor food growing. The company targets home gardeners and also runs a program donating organic gardening kits and STEM curriculum to elementary school classrooms.
Who founded Back to the Roots?
Back to the Roots was founded by Nikhil Arora, Alejandro Velez.
Who are Back to the Roots's investors?
Back to the Roots's investors include Acre Venture Partners, Blue Scorpion Investments, Consumer Ventures, L'ATTITUDE Ventures, Renewal Funds, Revolution, S2G Investments, Red Sea Ventures.
How much funding has Back to the Roots raised?
Back to the Roots has disclosed $36.8M raised across 7 rounds.
Where is Back to the Roots headquartered?
Back to the Roots is headquartered in Oakland, US.