WeStock
Techstars '19Fort Lee, US · Founded 2019 · Delaware corporation · 8 employees on LinkedIn · 4 known investors
WeStock is a consumer acquisition platform for brands that connects them with ready-to-shop consumers through a network of retailers. It provides advertising, data collection, and promotional support to help brands reach new customers at scale.
Also known as WeStock
Founders & leadership
WeStock was founded in 2019 by Cameron McCarthy.
Investors · 4
Reported raises · per SEC filings
Form D private placements$2.3M disclosed across 1 round · 2022
▶$2.3MraisedSep 2022 · 12 investors · Other TechnologyRule 506(b)
- Cameron McCarthyExecutive Officer, Director
- Dmitriy ShumayevExecutive Officer
- Jeffrey SilvermanDirector
- Bethanis PanosDirector
- Offering amount
- $3.2M
- Amount sold
- $2.3M
- First sale
- Sep 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026WeStock operates a shopper marketing and consumer acquisition platform aimed at consumer packaged goods brands seeking to drive first-time product trial and convert triers into repeat buyers. Its service set spans digital rebates, paid media management for rebate campaigns (with Meta as the primary channel), in-store demos with brand ambassadors, product sampling inside consumer routines such as gyms, offices, campuses and community events, retail media management across Amazon, Walmart, Instacart and retailer networks, Klaviyo email and SMS lifecycle buildouts, and influencer marketing across TikTok, Instagram and YouTube.
Campaign activity feeds a single WeStock dashboard that tracks trial, conversion and repeat behavior, identifies high-value customers, and reports performance across channels in real time. First-party data tools include request forms to capture demand, surveys to gather preferences, and sweepstakes for engagement, with segmentation used to target product seekers and repeat buyers. A Retail Pipeline Tool shows where a brand's customers already shop and which retailers are missing, to support distribution expansion. WeStock also runs a consumer-facing web app used by more than 600,000 shoppers to discover and request new products, through which brands can launch campaigns and gauge demand.
Business model
WeStock sells managed shopper marketing services and platform access to consumer brands, positioning itself as an outsourced extension of a brand's team that handles campaign setup, creative, media distribution, field execution and reporting.
Traction
The site reports over 600,000 shoppers on its consumer web app and an average $1M retail pipeline generated in a brand's first 30 days. Named brand case studies include Wildwonder (18%+ increase in Target sales after sampling in OrangeTheory locations), Huel (60% of weekly Costco sales goals via WeStock's demo team), Reelie (customer acquisition under $0.50 through a BOGO rebate campaign), Twisted Alchemy (new Whole Foods placement), Olipop (trial in convenience and pharmacy channels) and Jack Link's (Walmart shopper acquisition for a chili launch).
▸Full profile — market position, technology, go-to-market, geography
Market position
WeStock positions itself against rebate and promotion platforms that stop at campaign setup, arguing that discounts alone move units without building a consumer base, and differentiating on managed distribution of offers plus measurement of trial and repeat behavior.
End-to-end management of trial programs rather than self-serve tooling, combining rebates, field sampling and demos, retail media and retention flows under one dashboard, plus a proprietary shopper community and a retail pipeline tool that translates consumer demand data into distribution targets.
Technology
A web platform combining a brand-facing dashboard that unifies campaign, trial, conversion and repeat-purchase data with first-party data capture tools (request forms, surveys, sweepstakes), audience segmentation, and a Retail Pipeline Tool that maps where customers shop to identify distribution gaps. A consumer-facing web app supports product discovery and requests.
Go-to-market
Direct sales driven from the company website through demo bookings, supported by content marketing including a shopper marketing newsletter, a State of Trial report, and published brand case studies.
Consumer packaged goods and consumer brands selling through retail channels; on the consumer side, the platform targets "super triers" who habitually seek out new products and routine, brand-loyal consumers reachable in gyms, offices and campuses.
Geography
Retailer and channel references are US-focused, including Target, Costco, Walmart, Whole Foods, Amazon and Instacart.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with WeStock for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- WeStockwestock.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does WeStock do?
- WeStock is a shopper marketing platform that helps consumer brands drive product trial and expand retail distribution.
- Who founded WeStock?
- WeStock was founded by Cameron McCarthy in 2019.
- Who are WeStock's investors?
- WeStock's investors include Goat Rodeo Capital, Techstars, AperiamVentures, Silicon Road Ventures.
- How much funding has WeStock raised?
- WeStock has disclosed $2.3M raised across 1 round.
- Where is WeStock headquartered?
- WeStock is headquartered in Fort Lee, US.