Retail Aware
Omaha, US · Founded 2018 · Delaware corporation · 2 employees on LinkedIn · 5 known investors
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RetailAware provides sensor-based analytics and sense technology that lets retail brands and their partners measure how shoppers interact with physical in-store product displays, tracking foot traffic, dwell time, and out-of-stock events. The data helps brands benchmark and optimize display performance to increase product sales.
Also known as RetailAware
Founders & leadership
Retail Aware was founded in 2018 by Keith Fix.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$2.5M disclosed across 3 of 4 rounds · 2019–2023
▶$264KraisedApr 2023 · 2 investors · Other TechnologyRule 506(b)
- Keith FixExecutive Officer, Director
- MICHAEL GILKESDirector
- Michael Andrew DierksDirector
- Offering amount
- $1.5M
- Amount sold
- $264K
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.9MraisedOct 2021 · 14 investors · Other TechnologyRule 506(b)
- KEITH FIXExecutive Officer, Director
- MICHAEL ANDREW DIERKSDirector
- NICK MORANDirector
- Offering amount
- $2.5M
- Amount sold
- $1.9M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1MofferedAug 2020 · Other TechnologyRule 506(b)
- KEITH FIXExecutive Officer, Director
- AARON SHADDYDirector
- MICHAEL ANDREW DIERKSDirector
- Offering amount
- $1M
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$307KraisedFeb 2019 · 6 investors · Other TechnologyRule 506(b)
- KEITH FIXExecutive Officer, Director
- Amount sold
- $307K
- Minimum investment
- $5K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Retail Aware (also presented as RetailAware) sells in-store shopper behavior measurement to retail brands, retailers and their agency and merchandising partners. Using what the company calls sense technology combined with real-time advanced analytics, it tracks physical activity around product displays: how many shoppers pass in front of a display, how long they dwell there, movement patterns across a store or a specific fixture, and when a product is out of stock. The company positions this as an alternative to waiting for point-of-sale data to learn whether a display or promotion was executed.
The stated product set includes shopper journey analysis linking digital advertising to in-store behavior and POS data, display and location attribution, A/B testing of product or display variants, execution and on-shelf availability monitoring, and activity heat mapping. Engagements follow a defined sequence: a demo call to establish data goals for a campaign or program, a proposal scoped to targeted areas, joint implementation with the customer's team and partners, and then use of the resulting insights. Product pages referenced on the site cover on-shelf availability and product display analytics.
Business model
Retail Aware works directly with brands, retailers and their partners on measurement programs scoped by proposal after a demo, with deployments implemented alongside the customer's team and partners. The site references pricing pages, logins, downloads and an e-commerce cart, indicating a mix of subscription-style analytics access and hardware-supported deployments.
Traction
Company-reported figures include more than 5,000,000 shopper actions measured monthly (an earlier site figure cites 1,000,000+ engagements tracked monthly), 250% growth over one year for a CPG customer, millions of dollars in gained ROI for customers, and a reported NPS of 100. A named customer reference is MERGE, an agency using the data to understand consumer engagement and dwell time in large retail environments nationwide.
Latest developments
On September 30, 2022, a press release announced that Glimpse Analytics and RetailAware were joining forces to form a combined retail analytics entity operating under a single brand.
▸Full profile — market position, technology, go-to-market, geography
Market position
Retail Aware describes itself as a provider of sensor-based analytics for measuring physical in-store product display performance, addressing the gap brands face in quantifying the ROI of in-store displays. The September 2022 merger announcement with Glimpse Analytics framed the combined business as a retail analytics entity spanning digital insights for the physical world and sensor-based measurement.
The company differentiates on camera-free and app-free measurement using its own hardware, real-time data delivery, scalability across stores, and the ability to detect display execution and out-of-stock conditions faster than POS reporting.
Technology
The offering is based on in-house hardware and sensor-based 'sense technology' rather than cameras or shopper apps, feeding real-time advanced analytics. Measured signals include passer-by counts in front of a display, dwell time, shopper movement patterns for heat mapping, and out-of-stock detection. The company emphasizes that the approach uses no cameras and no apps and is scalable.
Go-to-market
Direct sales driven by inbound demo requests and a 'Contact Sales' motion on the website, followed by a proposal and implementation process. The company also sells through and alongside brand partners and agencies; a referenced testimonial comes from a senior experiential director at the agency MERGE, and business development is led by an EVP/VP of Business Development.
Retail brands (including consumer packaged goods companies), retailers, and their agency, experiential marketing and merchandising partners responsible for physical product displays and in-store campaigns.
Geography
Headquartered in Omaha, United States, with customer deployments described as spanning large retail environments nationwide in the U.S.; the site states the company works with brands around the world.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Retail Aware for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsA press release dated September 30, 2022 announced that Glimpse Analytics, a provider of digital insights for the physical world, and RetailAware, a sensor-based analytics provider, were joining forces to form a combined retail analytics entity.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Retail Awareretailaware.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Retail Aware do?
- Retail Aware measures shopper behavior around in-store product displays using camera-free sensor analytics.
- Who founded Retail Aware?
- Retail Aware was founded by Keith Fix in 2018.
- Who are Retail Aware's investors?
- Retail Aware's investors include FirstMile Ventures, Flucas Ventures, Invest Nebraska, Lofty Ventures, New Stack Ventures.
- How much funding has Retail Aware raised?
- Retail Aware has disclosed $2.5M raised across 3 of its 4 known rounds.
- Where is Retail Aware headquartered?
- Retail Aware is headquartered in Omaha, US.