Retail Aware
Omaha, US · Delaware corporation · 5 known investors
RetailAware provides sensor-based analytics and sense technology that lets retail brands and their partners measure how shoppers interact with physical in-store product displays, tracking foot traffic, dwell time, and out-of-stock events. The data helps brands benchmark and optimize display performance to increase product sales.
Founders & leadership
KF
Keith FixFounder
Board
MG
MICHAEL GILKESBoard director
MA
Michael Andrew DierksBoard director
Investors · 5
Reported raises · per SEC filings
Form D private placements$2.5M disclosed across 3 of 4 rounds · 2019–2023
▶$264KraisedApr 2023 · 2 investors · Other TechnologyRule 506(b)
▶$264KraisedApr 2023 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Keith FixExecutive Officer, Director
- MICHAEL GILKESDirector
- Michael Andrew DierksDirector
- Offering amount
- $1.5M
- Amount sold
- $264K
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.9MraisedOct 2021 · 14 investors · Other TechnologyRule 506(b)
▶$1.9MraisedOct 2021 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- KEITH FIXExecutive Officer, Director
- MICHAEL ANDREW DIERKSDirector
- NICK MORANDirector
- Offering amount
- $2.5M
- Amount sold
- $1.9M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1MofferedAug 2020 · Other TechnologyRule 506(b)
▶$1MofferedAug 2020 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- KEITH FIXExecutive Officer, Director
- AARON SHADDYDirector
- MICHAEL ANDREW DIERKSDirector
- Offering amount
- $1M
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$307KraisedFeb 2019 · 6 investors · Other TechnologyRule 506(b)
▶$307KraisedFeb 2019 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- KEITH FIXExecutive Officer, Director
- Amount sold
- $307K
- Minimum investment
- $5K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
retail next18 shared keywordsRetailNext offers a retail analytics platform combining foot traffic analytics, asset protection, and in-store shopper journey insights, with a conversational AI layer (Pulse AI) for querying store data in plain language. It serves retailers' operations, loss prevention, merchandising, store design, and marketing teams.
SPS Commerce17 shared keywords
Wiser16 shared keywordsWiser provides real-time price monitoring, MAP violation tracking, and in-store execution intelligence for FMCG brands and retailers, tracking billions of products daily across online marketplaces and physical stores. Its platform combines AI with rule-based logic to recommend pricing, flag unauthorized pricing, and audit field activity and store compliance.
Companies competing with Retail Aware for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Retail Aware do?
- RetailAware provides sensor-based analytics and sense technology that lets retail brands and their partners measure how shoppers interact with physical in-store product displays, tracking foot traffic, dwell time, and out-of-stock events. The data helps brands benchmark and optimize display performance to increase product sales.
- Who founded Retail Aware?
- Retail Aware was founded by Keith Fix.
- Who are Retail Aware's investors?
- Retail Aware's investors include FirstMile Ventures, Flucas Ventures, Invest Nebraska, Lofty Ventures, New Stack Ventures.
- How much funding has Retail Aware raised?
- Retail Aware has disclosed $2.5M raised across 3 of its 4 known rounds.
- Where is Retail Aware headquartered?
- Retail Aware is headquartered in Omaha, US.