Fundraising FoxGoods Ventures
Venture capitalCedar Grove · Pre-Seed–Seed · 1 people tracked
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Investment thesis
Goods Ventures backs disruptive early-stage consumer businesses with distinctive brands. Since 2021 it has invested private capital in 12 early-stage companies spanning the consumer goods landscape, including food and beverage, personal care, beauty, and related SaaS. The firm operates as part of GOODS, a broader platform that also offers consulting, analytics, and research to consumer brands, positioning its investment activity alongside deep operating expertise in the consumer sector.
Source: firm website, verified Sep 26, 2026.
Team · 1 people
from the firm's website
What they invest in
from 4 of 9 portfolio companiesConsumer ×4Direct to Consumer ×3Wellness & Fitness ×2Data & Infrastructure ×1FemTech ×1Marketing Tech ×1Media & Entertainment ×1Retail Tech ×1
HQs:United States×2
Investments · 9 tracked
founders shown can be your intro pathBy year:2022 · 12021 · 12 dated
Bask is a direct-to-consumer sunscreen brand that makes mineral and SPF skincare products designed to feel lightweight on the skin, including sprays and gels.
ConsumerDirect to ConsumerWellness & Fitness
Mike(Co-founder)Brittany(Co-founder)
Good Wipes manufactures personal hygiene wipes formulated with plant-based fibers, vitamin E, and aloe for sensitive skin care.
ConsumerDirect to ConsumerFemTechWellness & Fitness
CharlieSam
Co-investorsAtland VenturesKarpReillyHillside Ventures
Madre produces mezcal and runs Mezcal Learning, a multi-course educational program delivered through an Instagram profile to teach people about the spirit.
ConsumerDirect to ConsumerMedia & EntertainmentPacific Palisades, US
Davide Berruto(Executive Officer, Director)inChris Stephenson(Executive Officer, Director)Anish Bhatia(Director)Anthony Farfalla(Executive Officer, Director)Stefan Erik Wigand(Director)
WeStock is a consumer acquisition platform for brands that connects them with ready-to-shop consumers through a network of retailers.
ConsumerData & InfrastructureMarketing TechRetail TechFort Lee, US
Cameron McCarthy(Executive Officer, Director)inDmitriy Shumayev(Executive Officer)Jeffrey Silverman(Director)Bethanis Panos(Director)
Co-investorsConsumer VenturesGoat Rodeo CapitalTechstarsAperiamVenturesIncisive VenturesSilicon Road Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Ancient CrunchFronenHalfdayRottenTALEA
Frequently asked questions
- How many investments has Goods Ventures made?
- Goods Ventures has 9 tracked investments.
- What stage does Goods Ventures invest at?
- Goods Ventures invests at the Pre-Seed, Seed stages.
- What sectors does Goods Ventures focus on?
- Goods Ventures focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, SaaS.
- Where is Goods Ventures located?
- Goods Ventures is headquartered in Cedar Grove, US.
- Who does Goods Ventures co-invest with?
- Goods Ventures most often shares deals with Consumer Ventures, Goat Rodeo Capital, Techstars, among 3 tracked co-investors.
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