/Investor DB

Goods Ventures

Venture capital

Cedar Grove · Pre-Seed–Seed · 1 people tracked

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Investment thesis

Goods Ventures backs disruptive early-stage consumer businesses with distinctive brands. Since 2021 it has invested private capital in 12 early-stage companies spanning the consumer goods landscape, including food and beverage, personal care, beauty, and related SaaS. The firm operates as part of GOODS, a broader platform that also offers consulting, analytics, and research to consumer brands, positioning its investment activity alongside deep operating expertise in the consumer sector.

Source: firm website, verified Sep 26, 2026.

Stage
Pre-Seed–Seed
HQ
Cedar Grove, NJ, US
Instruments
Equity
Founded
2021
Tracked investments
9

Team · 1 people

from the firm's website
Kevin Lehmann· Founder & Managing Partner

Founder and Managing Partner of GOODS. He spent a decade on Wall Street, including as a Director at Evercore ISI and VP at RBC Capital Markets covering consumer goods and restaurants, and earlier worked at Nielsen in New York and Amsterdam. He launched Goods Intelligence in 2021.

What they invest in

from 4 of 9 portfolio companies

Consumer ×4Direct to Consumer ×3Wellness & Fitness ×2Data & Infrastructure ×1FemTech ×1Marketing Tech ×1Media & Entertainment ×1Retail Tech ×1

HQs:United States×2

Investments · 9 tracked

founders shown can be your intro path

By year:2022 · 12021 · 12 dated

Bask Suncarebasksuncare.com

Bask is a direct-to-consumer sunscreen brand that makes mineral and SPF skincare products designed to feel lightweight on the skin, including sprays and gels.

ConsumerDirect to ConsumerWellness & Fitness

Mike(Co-founder)Brittany(Co-founder)

GOODWIPESgoodwipes.com

Good Wipes manufactures personal hygiene wipes formulated with plant-based fibers, vitamin E, and aloe for sensitive skin care.

ConsumerDirect to ConsumerFemTechWellness & Fitness

CharlieSam

Co-investorsAtland VenturesKarpReillyHillside Ventures

Madre Mezcalmadremezcal.cominApr 2021

Madre produces mezcal and runs Mezcal Learning, a multi-course educational program delivered through an Instagram profile to teach people about the spirit.

ConsumerDirect to ConsumerMedia & EntertainmentPacific Palisades, US

Davide Berruto(Executive Officer, Director)inChris Stephenson(Executive Officer, Director)Anish Bhatia(Director)Anthony Farfalla(Executive Officer, Director)Stefan Erik Wigand(Director)

WeStockwestock.ioin𝕏Sep 2022

WeStock is a consumer acquisition platform for brands that connects them with ready-to-shop consumers through a network of retailers.

ConsumerData & InfrastructureMarketing TechRetail TechFort Lee, US

Cameron McCarthy(Executive Officer, Director)inDmitriy Shumayev(Executive Officer)Jeffrey Silverman(Director)Bethanis Panos(Director)

Co-investorsConsumer VenturesGoat Rodeo CapitalTechstarsAperiamVenturesIncisive VenturesSilicon Road Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Ancient CrunchFronenHalfdayRottenTALEA

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Goods Ventures made?
Goods Ventures has 9 tracked investments.
What stage does Goods Ventures invest at?
Goods Ventures invests at the Pre-Seed, Seed stages.
What sectors does Goods Ventures focus on?
Goods Ventures focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, SaaS.
Where is Goods Ventures located?
Goods Ventures is headquartered in Cedar Grove, US.
Who does Goods Ventures co-invest with?
Goods Ventures most often shares deals with Consumer Ventures, Goat Rodeo Capital, Techstars, among 3 tracked co-investors.

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