What stage does Goods Ventures invest at?

Goods Ventures invests at the Pre-Seed, Seed, Series A stages.

What sectors does Goods Ventures focus on?

Goods Ventures focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, SaaS.

Where is Goods Ventures located?

Goods Ventures is headquartered in Cedar Grove, US.

Goods Ventures

Venture capital

Cedar Grove · Pre-Seed–Series A · 1 people tracked

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Investment thesis

Goods Ventures backs disruptive early-stage consumer businesses with distinctive brands across the consumer goods landscape, including food and beverage, personal care, beauty, and related SaaS. As part of GOODS, the venture arm sits at the intersection of operating expertise and capital, complementing the group's consulting, research, and analytics offerings. Since 2021 it has deployed private capital into 12 early-stage companies, drawing on deep consumer-sector intelligence and Wall Street experience to identify and support brands with strong differentiation.

Invests inConsumer Direct to Consumer E-commerce FoodTech SaaS North America United States

Source: firm website, verified Aug 3, 2026.

Stage

Pre-Seed–Series A

Cedar Grove, NJ, US

Instruments

Equity

Founded

2021

Tracked investments

Team · 1 people

from the firm's website

Kevin Lehmann· Founder & Managing Partner· Cedar Grove, NJ

Founder and Managing Partner of GOODS, Kevin Lehmann spent a decade on Wall Street, including as a Director at Evercore ISI and VP at RBC Capital Markets covering consumer goods and restaurants, and earlier worked on Nielsen's analytics team in New York and Amsterdam. He launched Goods Intelligence in 2021.

k•••@goodsintelligence.comreveal

What they invest in

from 1 of 1 portfolio companies

Consumer ×1Direct to Consumer ×1FemTech ×1Wellness & Fitness ×1

Investments · 1 tracked

founders shown can be your intro path

GOODWIPESgoodwipes.com

Good Wipes manufactures personal hygiene wipes formulated with plant-based fibers, vitamin E, and aloe for sensitive skin care.

ConsumerDirect to ConsumerFemTechWellness & Fitness

CharlieSam

Co-investorsAtland Ventures KarpReilly Hillside Ventures

Portfolio news

latest coverage across their companies

Goodwipes' Sam Nebel On Liquid Death-Themed Wipes, Influencer And Agency Gripes And Going Off The Apps | Beauty Independent

GOODWIPES · beautyindependent.com · Aug 11, 2026

Frequently asked questions

What stage does Goods Ventures invest at?: Goods Ventures invests at the Pre-Seed, Seed, Series A stages.
What sectors does Goods Ventures focus on?: Goods Ventures focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, SaaS.
Where is Goods Ventures located?: Goods Ventures is headquartered in Cedar Grove, US.

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