Plend
1 known investors
Find your way into Plend
76 people in our graph share verified history with the Plend team — schools, employers, funds. One of them is your warm intro.
Kris Verburghunlockedknows James Pursaill · together at HarperCollins Publishers (overlapped)
×2knows the team · via International Institute for Strategic Studies
×8knows the team · via University of East Anglia
knows the team · via HarperCollins Publishers
Plend is a lending company that assesses loan applicants based on real-world affordability using open banking data and its proprietary PLEND Score, rather than traditional credit scores. It aims to provide affordable, fairly assessed loans to consumers, particularly those excluded by conventional credit models, in the UK.
Founders & leadership
JP
James PursaillinCEO and Co-FounderCEO and co-founder of Plend, a lending platform that uses open banking data and proprietary assessment methods to evaluate loan applications for UK consumers underserved by traditional credit scoring systems.
Investors · 1
Companies House · registry record
View on Companies House ↗- Registered name
- PLEND LIMITED
- Company number
- 12581855
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 1 May 2020
- Registered office
- Aldgate Tower - 6th Floor, 2 Leman Street, London, E1 8FA
- Nature of business (SIC)
- 63990 — Other information service activities n.e.c.64921 — Credit granting by non-deposit taking finance houses and other specialist consumer credit grantors64999 — Financial intermediation not elsewhere classified
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 1 May 2026 · next due 15 May 2027
Current officers · 2
- Luke James Lang — director, appointed 26 May 2021
- James Alexander John Rawlinson Pursaill — director, appointed 30 Jul 2020
Source: Companies House public register · retrieved 7 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Plend do?
- Plend is a lending company that assesses loan applicants based on real-world affordability using open banking data and its proprietary PLEND Score, rather than traditional credit scores. It aims to provide affordable, fairly assessed loans to consumers, particularly those excluded by conventional credit models, in the UK.
- Who founded Plend?
- Plend was founded by James Pursaill.
- Who are Plend's investors?
- Plend's investors include Active Partners.