Eterlast
London, GB · 6 known investors
Eterlast is a London-based Web3 company building branded blockchain games and NFT experiences for sports and media brands.
Also known as Eterlast Limited
Founders & leadership
Investors · 6
Also in the syndicate · 1
Company profile
researched Aug 2026Eterlast is a Web3 gaming company headquartered in London with operational roots in Barcelona. It designs and develops branded Web3 games and digital collectible experiences in partnership with media companies and sporting organisations, positioning NFTs as a technology layer that supports gaming, collecting and live-event access rather than as a standalone product. Its stated approach is to build combined ecosystems around those three elements for fans of global sports.
The company's initial focus is on boxing and rugby. Through a partnership with Queensberry Promotions it is obtaining a large boxing fight archive including footage featuring Mike Tyson, Tyson Fury and Ricky Hatton, which it intends to turn into digital assets for fans. Eterlast was spun out of the Founders Factory venture studio and employed around 16 people at the time of its November 2022 seed announcement.
Founding story
Founded by Joan Roure, a Spanish national with a background in gaming and finance, who serves as CEO. The company was founded in the UK as part of the Founders Factory accelerator and venture studio, from which it was spun out.
Business model
Eterlast partners with sports and media rights holders to create officially licensed Web3 games and NFT collections, monetising libraries of sports content by turning them into digital assets for fans while retaining brand protection.
Traction
Secured partnerships and IP including an agreement with Queensberry Promotions covering a large boxing fight archive; around 16 employees as of November 2022, with stated plans to acquire users and grow brand partnerships over the following 12 months and launch its first officially licensed products.
Latest developments
In November 2022 Eterlast exited stealth with a $4.5 million seed round led by Supernode Global, with proceeds earmarked for user acquisition, brand partnerships and the launch of its first officially licensed products.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates at the intersection of sport and Web3, targeting fragmented global sports with large fan bases; its seed lead described the company as positioned to capitalise on that opportunity. The 2022 raise came amid a decline in NFT sales volumes and average prices.
Technology
Eterlast is powered by Immutable X, an Ethereum Layer 2 scaling solution built with StarkWare's zero-knowledge proof technology, enabling gasless and carbon-neutral NFTs held in a decentralised ecosystem secured by Ethereum.
Go-to-market
Sports and entertainment brands, media companies and sporting IP owners on the supply side, and sports fans and collectors as end consumers of games, collectibles and experiences.
Geography
Headquartered in London, United Kingdom, with a base and origins in Barcelona, Spain.
History
The company was formed within Founders Factory and operated in stealth before publicly launching in November 2022 alongside a $4.5 million seed round led by Supernode Global, at which point it disclosed its focus on boxing and rugby titles.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsEterlast came out of stealth mode announcing a $4.5 million (£3.9m) seed round led by Supernode Global with participation from Play Ventures, Active Partners, Founders Factory, Stake Capital and Immutable X, to fund user acquisition, brand partnerships and the launch of its first officially licensed products.
$4.5M source ↗
Eterlast partnered with Queensberry Promotions, obtaining access to a large boxing archive of fights featuring Mike Tyson, Tyson Fury and Ricky Hatton, among others.
Eterlast is powered by Immutable X, an Ethereum Layer 2 scaling solution using StarkWare zero-knowledge proof technology, enabling gasless, carbon-neutral NFTs.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Spanish-founded Eterlast comes out of stealth with $4.5M to develop web3 games on boxing and rugby — TFNtechfundingnews.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Eterlast do?
- Eterlast is a London-based Web3 company building branded blockchain games and NFT experiences for sports and media brands.
- Who founded Eterlast?
- Eterlast was founded by Joan Roure, Joan Roure Parera.
- Who are Eterlast's investors?
- Eterlast's investors include Supernode Global, Active Partners, Founders Factory, Play Ventures, Stake Capital.
- Where is Eterlast headquartered?
- Eterlast is headquartered in London, GB.