Proper Good
Bozeman, US · Founded 2019 · Delaware corporation · 3 known investors
Find your way into Proper Good
369 people in our graph share verified history with the Proper Good team — schools, employers, funds. One of them is your warm intro.
Elliot Geidtunlockedknows Christopher Jane · together at Stanford University Graduate School of Business (overlapped)
×9knows the team · via Stanford University Graduate School of Business
×2knows the team · via Henley Business School
Proper Good makes shelf-stable ready-to-eat meals including oats, soups, and pasta marketed as better-for-you convenience food. The direct-to-consumer brand sells its products online to individual consumers.
Founders & leadership
Proper Good was founded in 2019 by Christopher Jane, Jennifer Cummins, and Christopher Cummins.
CJ
Christopher JaneinCEO & Co-FounderChristopher Jane studied finance at Henley Business School and co-founded Montana Mex, a clean-label condiment company that expanded to major retailers including Whole Foods and H-E-B, before completing an MBA at Stanford and co-founding Proper Good with his sister Jennifer Jane.
JC
Jennifer CumminsCo-founder
CC
Christopher CumminsCo-founder
Board
DB
Doug BoutonBoard director
PB
Patrick BeathardBoard director
MK
Maxx KarrBoard director
NE
Nick ElledgeBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$15.4M disclosed across 3 rounds · 2020–2024
▶$2.6MraisedJan 2025 · 6 investors · OtherRule 506(b)
▶$2.6MraisedJan 2025 · 6 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Christopher JaneExecutive Officer, Director
- Doug BoutonDirector
- Patrick BeathardDirector
- Maxx KarrDirector
- Nick ElledgeDirector
- Jennifer CumminsExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $2.6M
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12MraisedMay 2024 · 65 investors · OtherRule 506(b)
▶$12MraisedMay 2024 · 65 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jennifer JaneExecutive Officer, Director
- Doug BoutonDirector
- Christopher JaneExecutive Officer, Director
- Maxx KarrDirector
- Patrick BeathardDirector
- Offering amount
- $12.8M
- Amount sold
- $12M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$750KraisedDec 2020 · 1 investors · OtherRule 506(b)
▶$750KraisedDec 2020 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Christopher CumminsExecutive Officer, Director
- Jennifer CumminsDirector
- Offering amount
- $750K
- Amount sold
- $750K
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlapTastingtable1849 shared keywordsTasting Table is a food and beverage media brand that publishes original recipes, dining guides, culinary news, and expert-backed content for home cooks and food enthusiasts. The publication serves a global audience through informative articles, product reviews, celebrity chef interviews, and cultural explorations of cuisine and ingredients.
Simplyrecipes1257 shared keywordsSimply Recipes is an online resource offering more than 3,600 tested recipes, cooking guides, and meal plans for home cooks. It produces family-friendly food and cooking content aimed at helping people prepare everyday meals.
Companies competing with Proper Good for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Proper Good do?
- Proper Good makes shelf-stable ready-to-eat meals including oats, soups, and pasta marketed as better-for-you convenience food. The direct-to-consumer brand sells its products online to individual consumers.
- Who founded Proper Good?
- Proper Good was founded by Christopher Jane, Jennifer Cummins, Christopher Cummins in 2019.
- Who are Proper Good's investors?
- Proper Good's investors include Dorm Room, Social Starts, XRC.
- How much funding has Proper Good raised?
- Proper Good has disclosed $15.4M raised across 3 rounds.
- Where is Proper Good headquartered?
- Proper Good is headquartered in Bozeman, US.