Reflekt Me

Reflekt Me is a B2B software company based in Atlanta, Georgia that builds hyper-personalization technology for e-commerce product detail pages (PDPs). Its platform matches the physical characteristics of an online shopper — size, skin tone, hair texture, height, weight, age, ethnicity and gender — to existing imagery and video, so a visitor can see the product on a person similar to themselves without leaving the product page. The company frames the underlying problem in sociological terms: founder Tope Mitchell, who holds a PhD in sociology, describes the absence of most body types and skin tones from retail imagery as "symbolic annihilation," noting that a large share of American women wear size 14-16 or larger while most product photography features much smaller and taller models, and that comparable gaps exist in cosmetics shades and hair textures.

The current product is marketed as "See It In Real Life" (also referred to as "See It With Preview It"), a button embedded on the product page that opens short-form, TikTok-style videos, customer photos, creator content and reviews organized by shopper segment. Brands connect content they already own — UGC, tagged social posts, creator submissions — and can also invite customers, influencers or creators to produce content that appears automatically on a product's page. All content remains brand-controlled and centralized rather than scattered across social platforms. Integration is via a code snippet on the PDP linked to the brand's product database, or through the company's Shopify app; the company says a fully loaded experience can be live within a few weeks.

Beyond matching existing content, Reflekt Me offers content sourcing through a network of models and photographers, onboarding tutorials so brands can create their own assets, or simple upload of a brand's existing images. Enterprise materials also describe size-recommendation features based on body-measurement data and machine-learning algorithms, positioned as a way to reduce size-and-fit returns and associated waste.

Founding story

Reflekt Me was founded by Tope Mitchell, PhD, a sociologist with a doctorate from Indiana University whose research covered "in-betweeners" — people whose body shapes fall outside standard beauty norms — and hierarchies created in digital spaces. After a career in consumer insights and academia, including teaching entrepreneurship at Fayetteville State University, she developed the concept in spare hours over about three months, motivated by the way digital retail flattens the shopping experience when shoppers never see people like themselves. Lacking a technical company-building background, she pursued accelerators and retail-focused pitch competitions to learn how to build the business.

Business model

B2B SaaS sold to online retailers and brands, delivered both as a self-serve Shopify app and as an enterprise deployment with end-to-end onboarding, content-creation support, customizable end-user UX, multiple user roles and consumer data reporting. Content can be supplied by the brand, created by Reflekt Me's model and photographer network, or produced by the brand after Reflekt Me training.

Subscription pricing tiered by number of products, with a free 15-day trial for up to 10 products: Standard at $99/month (10 or fewer products), Growth at $249/month (11-25 products), Scale at $499/month (26-100 products) and Unlimited at $999/month (101+ products), with discounts of roughly 16-17% for annual billing. Higher tiers add storage, phone support, analytics and reporting, expert meeting credits and additional user roles.

Traction

Company materials and press cite a 70% shopper usage/click rate on the Reflekt Me experience, roughly 300% return on investment for clients, conversion uplift described as up to 75%, engagement increases of about 300%, and average product-page dwell time of about eight minutes. The Shopify app is live in the Shopify App Store and in use by brands including Puff Cuff and Yoni Mack. Backstage Capital identified Reflekt Me among its portfolio when announcing its 200th investment.

Latest developments

Reflekt Me launched its app in the Shopify App Store, extending its personalization technology from enterprise retailers to emerging Shopify brands, with pricing starting at $99 per month. The product is presented as "See It In Real Life"/"See It With Preview It," which embeds short-form, TikTok-style video, customer photos and reviews on the product page. In a February 2026 interview the founder described the platform as being used by both enterprises and independent brands, citing conversion gains and tripled engagement.