SKU'D Ventures
Venture capitalNew York · Pre-Seed · 3 people tracked
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Investment thesis
SKU'D Ventures is a pre-seed venture capital firm focused on consumer packaged goods startups. The firm seeks to be an early backer of founders building brands and products centered on health and wellness, sustainability, or a specific demographic of consumers. Its portfolio spans consumer brands across food, beauty, hair care, and related categories.
Source: firm website, verified Oct 1, 2026.
Team · 3 people
from curated & public directoriesWhat they invest in
from 11 of 15 portfolio companiesDirect to Consumer ×10Consumer ×8Wellness & Fitness ×5FoodTech ×4E-commerce ×3Advanced Manufacturing ×1B2B Marketplaces ×1Circular Economy ×1
HQs:United States×3
Investments · 15 tracked
founders shown can be your intro path123 Baby Box is a monthly subscription service that delivers curated boxes of age-appropriate products to parents of infants and toddlers aged 0-3 years.
B2B MarketplacesConsumerDirect to ConsumerE-commerce
Zarina Bahadur(Founder)in
Co-investorsCityPark InvestmentsXRC
Character sells "do-it-with-me" home improvement kits for projects such as faucet and showerhead installation, bundling supplies with how-to videos and text-based access to a support team.
ConsumerDirect to ConsumerE-commerce
Co-investorsChicago Early Growth Ventures (CEGV)CityPark InvestmentsConnetic VenturesGROOVE CAPITALJosephine CollectivePurple Sage Ventures+3 more
Esker Beauty is a body-care brand that makes botanical skincare products and tools, including body oils, exfoliating body planes, dry brushes, bath enhancers, and body powders formulated with essential oils and plant botanicals.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsWinklevoss Capital
Golde is a family-founded company that makes superfood lattes, teas, and tools for at-home café rituals.
Direct to ConsumerFoodTechWellness & Fitness
Trinity(Co-Founder)Issey(Co-Founder)
Co-investorsAzure Ventures GroupDebut CapitalTrust Fund
Helix Hair Labs makes Curl Definer, a heat-free wet-styling hair tool with flexible silicone teeth that defines curls and reduces frizz and breakage across curl types (2C–4C).
ConsumerDirect to ConsumerE-commerce
Jack & Friends makes plant-based jerky made from jackfruit as a high-protein vegan snack intended to suit a range of diets and lifestyles.
ConsumerDirect to ConsumerFoodTech
Joydays makes cookies and snack treats formulated with higher fiber and protein and less sugar, sold to families as better-for-you versions of classic flavors.
Direct to ConsumerFoodTechWellness & Fitness
Partake Foods makes allergy-friendly cookies and snacks designed for people with dietary restrictions including common allergens like peanuts, tree nuts, and shellfish.
Direct to ConsumerFoodTechNew York, US
Denise Woodard(Sole manager.)
Co-investors37 AngelsBackstage CapitalCleveland AvenueFourward VenturesGold House VenturesPortfolia+10 more
PYM creates clinically-proven supplement products using amino acids and magnesium to support stress management and mental wellness for consumers.
ConsumerHealthtechMental HealthWellness & Fitness
Zak Williams(Co-Founder & CEO)Olivia June Williams(Co-Founder)in
BoardDr. Raghu Appasani(Integrative Psychiatrist, Neuroscientist, and Social Entrepreneur)Dr. Nicole Beurkels(Holistic child psychologist)
Co-investorsAdapt VenturesAngel groupCapria VenturesCity LightCleo CapitalRosecliff Ventures
Rebundle sells hand-made hair bundles produced by artisans in East Africa, with pricing structured by bundle quantity and head coverage needs.
Circular EconomyConsumerDirect to ConsumerNew Materials
Co-investorsChicago Early Growth Ventures (CEGV)Evergreen Climate InnovationsPortfoliaRareBreed VenturesGE VenturesM25
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
FacultyFila Manila Filipino American KitchenLoanmysoleThe Fetchery
Frequently asked questions
- How many investments has SKU'D Ventures made?
- SKU'D Ventures has 15 tracked investments.
- What stage does SKU'D Ventures invest at?
- SKU'D Ventures invests at the Pre-Seed stage.
- What sectors does SKU'D Ventures focus on?
- SKU'D Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
- Where is SKU'D Ventures located?
- SKU'D Ventures is headquartered in New York, US.
- Who does SKU'D Ventures co-invest with?
- SKU'D Ventures most often shares deals with Chicago Early Growth Ventures (CEGV), CityPark Investments, Portfolia, among 33 tracked co-investors.
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