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SKU'D Ventures

Venture capital

New York · Pre-Seed · 3 people tracked

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Investment thesis

SKU'D Ventures is a pre-seed venture capital firm focused on consumer packaged goods startups. The firm seeks to be an early backer of founders building brands and products centered on health and wellness, sustainability, or a specific demographic of consumers. Its portfolio spans consumer brands across food, beauty, hair care, and related categories.

Source: firm website, verified Oct 1, 2026.

Stage
Pre-Seed
HQ
New York, NY, US
Instruments
Equity
Tracked investments
15

Team · 3 people

from curated & public directories
Ikenna Okoli· Investor

What they invest in

from 11 of 15 portfolio companies

Direct to Consumer ×10Consumer ×8Wellness & Fitness ×5FoodTech ×4E-commerce ×3Advanced Manufacturing ×1B2B Marketplaces ×1Circular Economy ×1

HQs:United States×3

Investments · 15 tracked

founders shown can be your intro path
123 Baby Box123babybox.com

123 Baby Box is a monthly subscription service that delivers curated boxes of age-appropriate products to parents of infants and toddlers aged 0-3 years.

B2B MarketplacesConsumerDirect to ConsumerE-commerce

Zarina Bahadur(Founder)in

Co-investorsCityPark InvestmentsXRC

characterwithcharacter.com

Character sells "do-it-with-me" home improvement kits for projects such as faucet and showerhead installation, bundling supplies with how-to videos and text-based access to a support team.

ConsumerDirect to ConsumerE-commerce

Co-investorsChicago Early Growth Ventures (CEGV)CityPark InvestmentsConnetic VenturesGROOVE CAPITALJosephine CollectivePurple Sage Ventures+3 more

Eskerbeautyeskerbeauty.com

Esker Beauty is a body-care brand that makes botanical skincare products and tools, including body oils, exfoliating body planes, dry brushes, bath enhancers, and body powders formulated with essential oils and plant botanicals.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsWinklevoss Capital

Goldegolde.co𝕏

Golde is a family-founded company that makes superfood lattes, teas, and tools for at-home café rituals.

Direct to ConsumerFoodTechWellness & Fitness

Trinity(Co-Founder)Issey(Co-Founder)

Co-investorsAzure Ventures GroupDebut CapitalTrust Fund

Helix Hair Labshelixhairlabs.com

Helix Hair Labs makes Curl Definer, a heat-free wet-styling hair tool with flexible silicone teeth that defines curls and reduces frizz and breakage across curl types (2C–4C).

ConsumerDirect to ConsumerE-commerce

Jack & Friendsjackandfriendsjerky.com

Jack & Friends makes plant-based jerky made from jackfruit as a high-protein vegan snack intended to suit a range of diets and lifestyles.

ConsumerDirect to ConsumerFoodTech

Joydaysgetjoydays.com

Joydays makes cookies and snack treats formulated with higher fiber and protein and less sugar, sold to families as better-for-you versions of classic flavors.

Direct to ConsumerFoodTechWellness & Fitness

Oursideourside.nycin𝕏

Ourside is a fragrance house that creates scents for people with multicultural backgrounds who grew up between multiple countries and identities.

Advanced ManufacturingConsumerDirect to ConsumerWellness & FitnessNew York City, US

Keta

Co-investorsTechstars

Partake Foodspartakefoods.com

Partake Foods makes allergy-friendly cookies and snacks designed for people with dietary restrictions including common allergens like peanuts, tree nuts, and shellfish.

Direct to ConsumerFoodTechNew York, US

Denise Woodard(Sole manager.)

Co-investors37 AngelsBackstage CapitalCleveland AvenueFourward VenturesGold House VenturesPortfolia+10 more

PYMyoucanpym.com𝕏

PYM creates clinically-proven supplement products using amino acids and magnesium to support stress management and mental wellness for consumers.

ConsumerHealthtechMental HealthWellness & Fitness

Zak Williams(Co-Founder & CEO)Olivia June Williams(Co-Founder)in

BoardDr. Raghu Appasani(Integrative Psychiatrist, Neuroscientist, and Social Entrepreneur)Dr. Nicole Beurkels(Holistic child psychologist)

Co-investorsAdapt VenturesAngel groupCapria VenturesCity LightCleo CapitalRosecliff Ventures

Rebundlerebundle.co𝕏Jan 2022 · $1.4M

Rebundle sells hand-made hair bundles produced by artisans in East Africa, with pricing structured by bundle quantity and head coverage needs.

Circular EconomyConsumerDirect to ConsumerNew Materials

Co-investorsChicago Early Growth Ventures (CEGV)Evergreen Climate InnovationsPortfoliaRareBreed VenturesGE VenturesM25

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

FacultyFila Manila Filipino American KitchenLoanmysoleThe Fetchery

Frequently asked questions

How many investments has SKU'D Ventures made?
SKU'D Ventures has 15 tracked investments.
What stage does SKU'D Ventures invest at?
SKU'D Ventures invests at the Pre-Seed stage.
What sectors does SKU'D Ventures focus on?
SKU'D Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
Where is SKU'D Ventures located?
SKU'D Ventures is headquartered in New York, US.
Who does SKU'D Ventures co-invest with?
SKU'D Ventures most often shares deals with Chicago Early Growth Ventures (CEGV), CityPark Investments, Portfolia, among 33 tracked co-investors.

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