Primary
Venture capitalActively deployingNew South Wales
Also known as PRIMARY OPERATIONS INC
Fund manager profile
Primary is a venture fund manager based in New South Wales. SEC filings show 4 venture funds on record, most recently Primary Select Fund IV, L.P. ($200M offering) filed April 2025.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
What they invest in
from 11 of 14 portfolio companiesAI & Machine Learning ×7SaaS ×5Enterprise Software ×4Developer Tools ×2Healthtech ×2AdTech ×1Consumer ×1Cybersecurity ×1
HQs:United States×11
Investments · 14 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 22022 · 12021 · 32017 · 12015 · 19 dated
Haiqu develops quantum computing software that enables practical applications across physics simulation, market modeling, and materials design.
AI & Machine LearningDeep TechDeveloper ToolsQuantum ComputingNew York City, US
Mykola Maksymenko(Co-Founder, CTO)inRichard Givhan(Co-founder, CEO)in
Co-investorsAngel OneCollaborative FundMaC Venture CapitalRoosh VenturesAlumni VenturesPrimary Venture Partners+2 more
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Executive Officer, Director)Joel Goldman(Founder)inDamon Tassone(Executive Officer, Director)
BoardShehzad Khan(Director)in
Board seatBradley Svrluga· per SEC Form D · $25.4M raise · filed Apr 2022
Co-investorsGood FriendsHabitat PartnersImaginary Venture CapitalInterlock PartnersLeft Lane CapitalPrimary Venture Partners+2 more
Electric provides IT management and security software designed for small and medium-sized businesses to manage their IT environments in-house.
CybersecurityEnterprise SoftwareSaaSNew York, US
Ryan Denehy(CEO)inYotam
Board seatBradley Svrluga· per SEC Form D · $90M raise · filed Oct 2021
Co-investorsBessemer Venture PartnersFour Acres CapitalHarmonic Growth PartnersNotable CapitalPrimary Venture PartnersSupernode Ventures+2 more
New York, US
Sundeep Kumar(Executive Officer, Director, Promoter)
BoardSydney Howell(Director)
Board seatBradley Svrluga· per SEC Form D · $2.5M raise · filed May 2021
Flock Homes is a real estate investment platform that provides individual investors access to professionally managed residential rental properties across multiple U.S. markets.
FintechPropTechDenver, US
Ariel Rubin(Executive Officer, Director)
BoardAlex Rampell(Director)inRenata Quintini(Director)
Board seatBradley Svrluga· per SEC Form D · $22.9M raise · filed Mar 2025
Co-investors1Sharpe VenturesAndreessen HorowitzHuman CapitalMVP VenturesRenegade PartnersRWT Horizons+5 more
New York, US
Robert C. Albert(Executive Officer, Director)
BoardMatt Gorin(Director)inEllen Keszler(Director)
Board seatBradley Svrluga· per SEC Form D · $3M raise · filed Sep 2015
Co-investorsContour Venture PartnersNew Ground VenturesInovia Capital
New York, US
Brian Schechter(Executive Officer, Director)
BoardMatt Turck(Director)Zachary Lloyd(Director)
Board seatBen Sun· per SEC Form D · $9M raise · filed Apr 2017
HealthtechNew York, US
James Jiang(Executive Officer, Director, Promoter)Byron Edwards(Executive Officer, Director)Andrew Aldrich(Director)Alex Zhang(Executive Officer)
Board seatBradley Svrluga· per SEC Form D · $10M raise · filed Sep 2021
Cake operates a nationwide network of locally run funeral homes, cremation providers, and cemeteries, working with more than 1,700 professionals to support families through end-of-life arrangements.
Consumer
Co-investorsBantam GroupInHealth VenturesLaunchCapitalTBD AngelsGoAhead VenturesGradient Ventures
Cake is a fully managed, modular AI infrastructure platform that helps teams build and deploy AI-powered applications using open source tools with built-in security and compliance.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSNew York City, US
Misha Herscu(Founder)inSkyler Thomas(Founder)
Co-investorsGradient VenturesPrimary Venture Partners
ContractsAI structures and activates contract data beyond static storage in contract lifecycle management systems, making terms accessible for operational use across enterprise systems.
AI & Machine LearningEnterprise SoftwareLegalTechSaaS
Jenn McCarron(Co-founder & CEO)Phani Gunturu(Co-founder & CTO)in
Co-investorsOperator CollectiveAltimeter CapitalAndreessen HorowitzBain Capital VenturesBlackstoneGeneral Catalyst+9 more
Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.
AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain
Ganesh Ramakrishna(Founder & CEO)
Co-investorsFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight PartnersVMG Partners
Marker Learning provides software tools to special education departments for conducting student evaluations more efficiently and accessibly.
AI & Machine LearningEdTechHealthtechSaaS
Emily(Co-founder)Stefan Bauer(Co-Founder and CEO)inDr. Samuel O. Ortiz(Chief Clinical Officer)
Co-investorsAndreessen HorowitzBONDCherry VenturesDivergent InvestmentsEdovate CapitalExpa+8 more
Orum offers an AI-powered dialing and coaching platform that helps sales development teams run cold calling as a system, maximizing live conversations by detecting who answered first, optimizing connect rates, and providing coaching insights.
AI & Machine LearningSaaSSales TechSan Francisco, US
Karthik Viswanathan(Executive Officer, Director)Jason Dorfman(Executive Officer, Director)
BoardAyush Sood(Director)
Co-investorsUnusual VenturesAccelBain Capital VenturesBoxGroupCanapi VenturesHomebrew+2 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companies
Electric Ai · entrepreneur.economictimes.indiatimes.com · Jul 15, 2026
haiqu-logo-black · thequantuminsider.com · Jul 13, 2026
Cake Ai · investing.com · Jul 1, 2026
Marker Learning · startupintros.com · Apr 13, 2026
Orum · finance.yahoo.com · Dec 18, 2025
Lyric · finsmes.com · Dec 3, 2025
Flock Homes · startupintros.com · May 13, 2025
Fund performance · per public LP disclosures · 2
as of Mar 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Primary Select Fund II, LPLPs: Empire State Development – New York Ventures | 2021 | — | — | 1.13x | 0.00x |
| Primary Select Fund I, LPLPs: Empire State Development – New York Ventures | 2019 | — | — | 1.46x | 0.15x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- Where is Primary located?
- Primary is headquartered in New South Wales, US.