Primary
Venture capitalActively deployingNew South Wales · 12 people tracked
Also known as PRIMARY OPERATIONS INC
Find your way into Primary
355 people in our graph share verified history with the Primary team — schools, employers, funds. One of them is your warm intro.
Fund manager profile
Primary is a venture fund manager based in New South Wales. SEC filings show 4 venture funds on record, most recently Primary Select Fund IV, L.P. ($200M offering) filed April 2025.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
Team · 12 people
from public directories
What they invest in
from 17 of 20 portfolio companiesAI & Machine Learning ×10SaaS ×8Enterprise Software ×7Developer Tools ×3Fintech ×3Gaming ×2Healthtech ×2Logistics & Supply Chain ×2
HQs:United States×13
Investments · 20 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 42023 · 12022 · 22021 · 32017 · 12015 · 113 dated
Develops software solutions that enhance quantum processor performance to extract value from current quantum hardware.
AI & Machine LearningDeep TechDeveloper ToolsQuantum ComputingSan Francisco, US
Mykola Maksymenko(Executive Officer, Director)inRichard Givhan(Executive Officer, Director)in
Co-investorsAngel OneCollaborative FundMaC Venture CapitalPrimary Venture PartnersRoosh VenturesSID Venture Partners+3 more
Etched designs and manufactures frontier inference clusters, including custom chips, racks, and software, to deliver high-performance and cost-efficient AI inference systems for hyperscalers and AI labs.
AI & Machine LearningEnterprise SoftwareFintechHardwareSemiconductorsNew York City, US
Ali Hussain(CEO and Co-Founder)inDeepak Bapat(Co-Founder)Rebecca Schwartz(Co-Founder)Gavin Uberti(Co-founder)Rob Wachen(Co-founder and President)
Co-investorsLightspeed Venture PartnersVintage Investment Partners8VCAlumni VenturesK2 HealthVenturesTown Hall Ventures
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Executive Officer, Director)inJoel Goldman(Founder)inDamon Tassone(Executive Officer, Director)
BoardShehzad Khan(Director)in
Board seatBradley Svrluga· per SEC Form D · $25.4M raise · filed Apr 2022
Co-investorsGood FriendsHabitat PartnersImaginary Venture CapitalInterlock PartnersLeft Lane CapitalPrimary Venture Partners+3 more
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Electric provides IT management and security software designed for small and medium-sized businesses to manage their IT environments in-house.
CybersecurityEnterprise SoftwareSaaSNew York, US
Ryan Denehy(CEO)inYotam
Board seatBradley Svrluga· per SEC Form D · $90M raise · filed Oct 2021
Co-investorsBessemer Venture PartnersFour Acres CapitalHarmonic Growth PartnersNotable CapitalPrimary Venture PartnersSilicon Badia+2 more
Flock Homes is a real estate investment platform that provides individual investors access to professionally managed residential rental properties across multiple U.S. markets.
FintechPropTechDenver, US
Ariel Rubin(Executive Officer, Director)Ari Rubin(Founder & CEO)in
BoardAlex Rampell(Director)inRenata Quintini(Director)
Board seatBradley Svrluga· per SEC Form D · $22.9M raise · filed Mar 2025
Co-investors1Sharpe VenturesAndreessen HorowitzHuman CapitalMVP VenturesRenegade PartnersRWT Horizons+5 more
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New York, US
Robert C. Albert(Executive Officer, Director)
BoardMatt Gorin(Director)inEllen Keszler(Director)
Board seatBradley Svrluga· per SEC Form D · $3M raise · filed Sep 2015
Co-investorsContour Venture PartnersNew Ground VenturesInovia Capital
Spark Health is a healthcare practice offering personalized primary care that combines conventional and natural medicine.
Digital HealthHealthtechLongevityWellness & FitnessNew York, US
James Jiang(Executive Officer, Director, Promoter)inDr. Shacy RiveraDr. Jennifer ZeglenByron Edwards(Executive Officer, Director)Andrew Aldrich(Director)Alex Zhang(Executive Officer)
Board seatBradley Svrluga· per SEC Form D · $10M raise · filed Sep 2021
Co-investorsTorch Capital
Cake operates a nationwide network of locally run funeral homes, cremation providers, and cemeteries, working with more than 1,700 professionals to support families through end-of-life arrangements.
Consumer
Co-investorsBantam GroupInHealth VenturesLaunchCapitalTBD AngelsGoAhead VenturesGradient Ventures
Cake Equity offers a platform for investors to manage their portfolios, combining investment tracking, contract and document management, and stakeholder communications.
Enterprise SoftwareFintechSaaS
Co-investorsAfterWork VenturesPipeline CapitalScale InvestorsGradient VenturesLerer HippeauSilas Capital Partners+1 more
The page presents JURAGAN69, a platform offering free demo slot games and online games from various providers accessible via desktop and mobile browsers.
Gaming
Co-investorsSeeder FundGradient VenturesLerer HippeauPrimary Venture PartnersSilas Capital Partners
Cake is a fully managed, modular AI infrastructure platform that helps teams build and deploy AI-powered applications using open source tools with built-in security and compliance.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSNew York City, US
Misha Herscu(Founder)inSkyler Thomas(Founder)in
Co-investorsGradient VenturesPrimary Venture Partners
ContractsAI structures and activates contract data beyond static storage in contract lifecycle management systems, making terms accessible for operational use across enterprise systems.
AI & Machine LearningEnterprise SoftwareLegalTechSaaS
Jenn McCarron(Co-founder & CEO)inPhani Gunturu(Co-founder & CTO)in
Co-investorsOperator CollectiveAltimeter CapitalAndreessen HorowitzBain Capital VenturesBlackstoneGeneral Catalyst+9 more
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Lunchbox Entertainment develops competitive gaming experiences.
Gaming
Arik Torkelson(Founder / Chief Game Officer)inJack Wink(Founder / Co-CEO)Max Wink(Founder / Co-CEO)in
Co-investorsRyze Labs645 VenturesCoatue ManagementPrimary Ventures
Lyric builds a supply chain decision platform with composable, ready-to-use apps, native data integrations, and configurable workflows powered by supply chain algorithms and science.
AI & Machine LearningEnterprise SoftwareLogistics & Supply Chain
Ganesh Ramakrishna(Founder & CEO)in
Co-investorsFoster VenturesNewBuild.VCPermanent Capital VenturesPrimary Venture PartnersInsight PartnersVMG Partners
Marker Learning provides software tools to special education departments for conducting student evaluations more efficiently and accessibly.
AI & Machine LearningEdTechHealthtechSaaS
Emily(Co-founder)Stefan Bauer(Co-Founder and CEO)inDr. Samuel O. Ortiz(Chief Clinical Officer)
Co-investorsAndreessen HorowitzBONDCherry VenturesDivergent InvestmentsEdovate CapitalExpa+9 more
Orum offers an AI-powered dialing and coaching platform that helps sales development teams run cold calling as a system, maximizing live conversations by detecting who answered first, optimizing connect rates, and providing coaching insights.
AI & Machine LearningSaaSSales TechSan Francisco, US
Karthik Viswanathan(Executive Officer, Director)inJason Dorfman(Executive Officer, Director)in
BoardAyush Sood(Director)
Co-investorsCanapi VenturesHomebrewUnusual VenturesAccelBain Capital VenturesBoxGroup+3 more
Ply is a platform for building custom features triggered on demand via serverless engines, where customer data is passed through feature runs and task logs rather than stored.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareFuture of WorkSaaS
Darion Miller(Founder)inDave Wigder(Founder)in
Co-investorsAlephFerguson VenturesSignalFire
Ply provides AI-driven purchasing software for trades businesses, handling RFQs to multiple suppliers, automated purchase orders, and three-way invoice matching to reduce material costs.
AI & Machine LearningConstruction TechLogistics & Supply ChainSaaSNew York City, US
Dave Wigder(Founder)inDarion Miller(Founder)in
Co-investorsPrimary Venture PartnersCleo CapitalFerguson VenturesSignalFire
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companies
Cake · valueaddvc.com · Sep 1, 2026
Haiqu · defence-blog.com · Aug 30, 2026
Primary · hcinnovationgroup.com · Aug 27, 2026
Electric Ai · entrepreneur.economictimes.indiatimes.com · Jul 15, 2026
Cake Ai · investing.com · Jul 1, 2026
Marker Learning · startupintros.com · Apr 13, 2026
Orum · finance.yahoo.com · Dec 18, 2025
Fund performance · per public LP disclosures · 2
as of Mar 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Primary Select Fund II, LPLPs: Empire State Development – New York Ventures | 2021 | — | — | 1.13x | 0.00x |
| Primary Select Fund I, LPLPs: Empire State Development – New York Ventures | 2019 | — | — | 1.46x | 0.15x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- How many investments has Primary made?
- Primary has 20 tracked investments, including 5 dated in the last 24 months.
- Where is Primary located?
- Primary is headquartered in New South Wales, US.
Media · Podcasts & interviews
featuring the teamGTM 137 with Cassie Young (Primary Venture Partners)
GTMnow · Cassie Young
How L&D can drive business impact with Cassie Young, General Partner at Primary Venture Partners
Go1 · Cassie Young
10 Hacks for Driving Customer Success-Led Revenue and Margins with Cassie Young of Primary
Customer Success Meetup · Cassie Young
Blitzscaling Interview with Cassie Young, VC at Primary
Blitzscaling a Startup · Cassie Young · youtube.com
Ben Sun, General Partner, Primary Venture Partners
Shoptalk · Ben Sun