Primary
Venture capitalActively deployingNew South Wales
Also known as PRIMARY OPERATIONS INC
Fund manager profile
Primary is a venture fund manager based in New South Wales. SEC filings show 4 venture funds on record, most recently Primary Select Fund IV, L.P. ($200M offering) filed April 2025.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
What they invest in
from 7 of 10 portfolio companiesAI & Machine Learning ×4SaaS ×3Developer Tools ×2Enterprise Software ×2Healthtech ×2AdTech ×1Cybersecurity ×1Data & Infrastructure ×1
HQs:United States×8
Investments · 10 tracked
founders shown can be your intro pathBy year:2025 · 12022 · 12021 · 32017 · 12015 · 17 dated
Haiqu develops quantum computing software that enables practical applications across physics simulation, market modeling, and materials design.
AI & Machine LearningDeep TechDeveloper ToolsQuantum ComputingNew York City, US
Mykola Maksymenko(Co-Founder, CTO)inRichard Givhan(Co-founder, CEO)in
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Shehzad Khan(Director)Richard Harris(Executive Officer, Director)Damon Tassone(Executive Officer, Director)
Board seatBradley Svrluga· per SEC Form D · $25.4M raise · filed Apr 2022
Electric provides IT management and security software designed for small and medium-sized businesses to manage their IT environments in-house.
CybersecurityEnterprise SoftwareSaaSNew York, US
Ryan Denehy(CEO)Yotam
Board seatBradley Svrluga· per SEC Form D · $90M raise · filed Oct 2021
New York, US
Sundeep Kumar(Executive Officer, Director, Promoter)Bradley Svrluga(Director)Sydney Howell(Director)
Board seatBradley Svrluga· per SEC Form D · $2.5M raise · filed May 2021
Flock Homes is a real estate investment platform that provides individual investors access to professionally managed residential rental properties across multiple U.S. markets.
FintechPropTechDenver, US
Bradley Svrluga(Director)Ariel Rubin(Executive Officer, Director)
BoardAlex Rampell(Director)Renata Quintini(Director)
Board seatBradley Svrluga· per SEC Form D · $22.9M raise · filed Mar 2025
New York, US
Bradley Svrluga(Director)Matt Gorin(Director)Robert C. Albert(Executive Officer, Director)Ellen Keszler(Director)
Board seatBradley Svrluga· per SEC Form D · $3M raise · filed Sep 2015
New York, US
Ben Sun(Director)Matt Turck(Director)Brian Schechter(Executive Officer, Director)Zachary Lloyd(Director)
Board seatBen Sun· per SEC Form D · $9M raise · filed Apr 2017
HealthtechNew York, US
Bradley Svrluga(Director)James Jiang(Executive Officer, Director, Promoter)Byron Edwards(Executive Officer, Director)Andrew Aldrich(Director)Alex Zhang(Executive Officer)
Board seatBradley Svrluga· per SEC Form D · $10M raise · filed Sep 2021
Marker Learning provides software tools to special education departments for conducting student evaluations more efficiently and accessibly.
AI & Machine LearningEdTechHealthtechSaaS
Stefan(Co-founder)Emily(Co-founder)Dr. Samuel O. Ortiz(Chief Clinical Officer)
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesElectric Ai · entrepreneur.economictimes.indiatimes.com · Jul 15, 2026
haiqu-logo-black · thequantuminsider.com · Jul 13, 2026
Cake Ai · investing.com · Jul 1, 2026
Flock Homes · startupintros.com · May 13, 2025
Fund performance · per public LP disclosures · 2
as of Mar 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Primary Select Fund II, LPLPs: Empire State Development – New York Ventures | 2021 | — | — | 1.13x | 0.00x |
| Primary Select Fund I, LPLPs: Empire State Development – New York Ventures | 2019 | — | — | 1.46x | 0.15x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- Where is Primary located?
- Primary is headquartered in New South Wales, US.