Orum

Orum operates a calling performance platform for business-to-business sales development teams. Its core product is an AI dialer that places calls to multiple numbers in parallel, detects whether a human or voicemail answered, filters bad numbers, drops voicemails and routes the representative to the first live prospect. When more than one prospect answers, the system identifies who picked up first down to the millisecond, connects the rep to that person and cancels the other call, placing the dropped number into a separate bucket for follow-up. Additional connect-rate features include number rotation, country matching and caller-reputation monitoring intended to reduce spam labelling, plus continuous optimisation of dialing patterns [0][4].

Around the dialer, Orum sells an AI coaching suite and collaboration layer. The coaching suite includes AI scorecards, coaching portals and AI roleplay, which convert large volumes of recorded calls into prioritised insights for managers and improvement guidance for reps. A virtual "salesfloor" provides leaderboards, live listening and shared dialing sessions aimed at distributed teams. Real-time dashboards, call recording and transcription, and intelligent call routing support conversation intelligence and analytics [0][4].

The company positions the product as complementary to, rather than a replacement for, CRMs and sales engagement platforms: it integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage and Apollo, plus webhooks for custom workflows, and states that call outcomes and recordings flow back into those systems. Orum advertises SOC 2 Type II, ISO certification and GDPR readiness, and supports international calling in more than 160 countries and regions depending on plan [0][4].

Founding story

According to one aggregator, Jason Dorfman and Karthik Viswanathan founded the company in 2018 after Dorfman, who was Rubrik's first sales hire and built its sales team, encountered inefficiencies in outbound calling; Viswanathan contributed AI expertise. The same source states the company was formerly named Dialbot [4].

Business model

Business-to-business SaaS sold to sales organisations. Orum offers tiered core plans (named Launch and Ascend) matched to team stage and calling volume, with add-ons for capabilities such as webhooks and AI coaching. Pricing is per user and billed annually, with lighter-use options for part-time roles and enterprise arrangements; one third-party summary cites a Launch plan at $250 per month with unlimited calls and no seat minimum [0][4].

Recurring per-seat subscription licences billed annually, plus paid add-on modules [0].

Traction

The website claims usage by thousands of SDR teams and millions of calls per day, and publishes customer-reported outcomes such as 2x more meetings with fewer reps (OnBoard), 20% more meetings booked (Abnormal Security) and a 50% decrease in ramp time (Punch!) [0]. A third-party aggregator states over 1,200 revenue teams use the platform, over one billion calls powered since inception, connect-rate increases up to 400%, daily conversations rising from 10-15 to 30-50 or more, and revenue of $29.4M; these aggregator figures are unverified and inconsistent with other listings [4].

Latest developments

In May 2025 Orum launched a context-aware AI enablement and coaching suite, extending the product beyond dialing into rep coaching and performance management, according to an aggregator profile [4]. The current website markets three pillars — AI dialer, AI coaching suite and salesfloor — and highlights enterprise compliance credentials (SOC 2 Type II, ISO certification, GDPR readiness) [0].