Cake

Cake (Cake Equity) provides a software platform for managing equity ownership in private companies. Core capabilities include cap table management, founder vesting, audit logs and reporting, equity incentive plans, warrants and 409A valuations. The platform also supports capital raising workflows such as scenario modelling and dilution analysis, issuance and signature of SAFEs and convertible notes, and an investor-facing application for portfolio and ownership visibility.

A compliance layer covers 83(b) elections, QSBS eligibility tracking, Rule 701 disclosures, ASC 718 stock compensation reporting and Form 3921 filings, with the stated aim of keeping documents and data rooms ready for due diligence and audit. An employee-facing app, My Cake, shows staff their stock options (NSO, ISO), restricted stock (RSU, RSA), vesting schedules, estimated value and equity benchmarking. The company positions the product as suitable across stages, from a first SAFE through later rounds such as Series C, and offers a free, team-assisted migration service for companies moving from other platforms.

Business model

Software-as-a-service sold to private companies on published subscription pricing, with a free entry point ("Get started free") and self-service plus demo-led sales. The company states it does not sell or share customer data and monetises only through platform use.

Subscription pricing for the equity management platform, promoted as transparent with no hidden fees or large annual increases.

Traction

The website reports more than 10,000 companies using the platform across growth stages and a 4.8/5 average G2 rating from 130+ reviews, alongside named customer testimonials from founders, CFOs and finance staff.