Planetsuperheroes
2 known investors
Planet Superheroes sells graphic apparel and licensed merchandise, including officially licensed NH7 Weekender festival T-shirts. The product line targets music fans and streetwear consumers with items like oversized cotton tees.
Also known as Planet Superheroes Β· Superhero Brands Β· Superhero Brands Pvt. Ltd
Investors Β· 2
Also in the syndicate Β· 1
Company profile
researched Aug 2026Planet Superheroes, operated by Superhero Brands Pvt. Ltd, is a Mumbai-based merchandise retailer selling licensed and themed apparel and accessories through its planetsuperheroes.com storefront. The catalogue spans oversized T-shirts, jerseys, caps, mugs, key rings, badges, desk mats and metal plates, organised into collections such as gaming gear, "Gamer Verse", essentials and accessories, with retail prices for listed items ranging from about βΉ149 for a key ring to βΉ1,499 for oversized T-shirts. Product lines include official event and gaming merchandise tied to properties such as BGMI, BMPS, VCSA and the NH7 music festival, alongside general pop-culture and quote-based designs.
Beyond its own site, the company has historically sold apparel, mobile accessories, laptop skins, electronics and collectibles, and built an omni-channel footprint of more than 15 stores with retail tie-ups including Hamleys and Toys R Us. The company also takes bulk orders directly by email, offering quantity-based discounts.
The business positions itself around licensed gaming and fandom merchandise for the Indian market, describing its origin as a response to counterfeit products and expensive imports available to Indian gaming fans.
Founding story
According to the company, Planet Superheroes began in 2014 in response to Indian gaming fans having to choose between counterfeit merchandise and costly imports, with the aim of offering officially designed fandom products. Press coverage reports that the operating entity, Superhero Brands Pvt. Ltd, was founded in 2013 by Jaineel Aga, Sumit Shah and Karan Rai.
Business model
Direct-to-consumer and omni-channel sale of licensed and themed merchandise, combining an online store with physical retail distribution and retail partner tie-ups, plus bulk/corporate ordering handled by email.
Revenue comes from product sales of apparel and accessories at listed retail prices (for example βΉ799ββΉ1,499 for T-shirts, βΉ450 for mugs, βΉ149 for key rings), sold online and through retail channels, with discounted promotional pricing on selected items.
Traction
The company states it has sold more than 400,000 products and reported an omni-channel footprint of more than 15 stores with retail tie-ups including Hamleys and Toys R Us.
Latest developments
The most recent funding reported is a $2 million Series A announced in April 2019, led by DSG Consumer Partners with new investor Akatsuki Entertainment Technology Fund, earmarked for expanding retail footprint and distribution, supply-chain optimisation and additional licensing partnerships. The current online store features event and gaming merchandise lines including NH7 festival apparel, BGMI, BMPS and VCSA products.
βΈFull profile β market position, go-to-market, geography, history
Market position
The company describes itself as an India-focused gaming merchandise destination and has been recognised in several startup and trade listings, including Pioneers Asia's Top 250 Start-ups in Asia (2016), UKTI Tech Rocketship top 10 of 600 Indian ventures, G-Startup Bangalore Top 50 Startups in India (2016), IE20 Top 50 Emerging Indian Startups (2018), an HKTDC Buyers Award in toys and games (2019), and Most Popular Exhibitor at Comic Con (2018 and 2019).
Positions on officially licensed and in-house designed fandom merchandise for Indian buyers as an alternative to counterfeit goods and imported products, with tie-ups to specific gaming, esports and music-festival properties.
Go-to-market
Sales run through the company's own ecommerce site and social channels including a YouTube presence, alongside an omni-channel retail footprint reported at more than 15 stores and distribution partnerships with retailers such as Hamleys and Toys R Us. The company has exhibited at Comic Con India and has pursued licensing partnerships across product categories; it also announced plans to expand into Tier-II cities and to open cinema stores through a tie-up with PVR Cinemas.
Gamers, esports and music-festival audiences, anime and pop-culture fans in India, plus bulk/corporate buyers ordering customised quantities.
Geography
Headquartered in Mumbai, India (Kohinoor Square, Dadar West), selling across India with a stated plan to extend retail presence into Tier-II cities.
History
The company's own site gives an establishment date of 2014 and a Mumbai base, while press coverage dates the founding of Superhero Brands Pvt. Ltd to 2013. It raised an angel round led by DSG Consumer Partners in late 2015, followed by a bridge round from DSG Consumer Partners and a new investor reported in 2017, and a $2 million Series A announced in April 2019 led by DSG Consumer Partners with participation from the Akatsuki Entertainment Technology Fund. At the time of the Series A, the company said it planned to raise additional debt and equity by the end of June 2019.
Compiled by commissioned research from 5 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 9
launches, deals, and filingsSuperhero Brands Pvt. Ltd, which owns and runs planetsuperheroes.com, raised $2 million (Rs 13.8 crore) in a Series A round led by existing investor DSG Consumer Partners with new investor Akatsuki Entertainment Technology Fund, a $50 million vehicle of Japanese mobile gaming company Akatsuki Inc. Funds were earmarked for retail and distribution expansion, supply-chain optimisation and more licensing partnerships.
$2M source β
The company said it plans to expand into Tier-II cities and launch cinema stores in India through a strategic tie-up with PVR Cinemas.
Recognised as Most Popular Exhibitor at Comic Con in 2018 and 2019.
VCCircle reported in 2017 that the company raised a bridge round of funding from DSG Consumer Partners and a new investor.
The company raised Rs 3.6 crore ($538,000) in an angel round led by DSG Consumer Partners in late 2015.
$538K source β
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 5
primary sources listed
- Planetsuperheroesplanetsuperheroes.com Β· web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Planetsuperheroes do?
- Indian omni-channel retailer of licensed gaming, pop-culture and event merchandise, operating planetsuperheroes.com from Mumbai.
- Who are Planetsuperheroes's investors?
- Planetsuperheroes's investors include NODWIN Gaming.