Fundraising Fox

RPSG Capital Ventures

Venture capital

Gurugram · Seed–Series B · 9 people tracked

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Investment thesis

RPSG Capital Ventures is a consumer-obsessed venture fund concentrating on India's direct-to-consumer ecosystem, spanning food & beverage, personal care, and lifestyle segments. Founded in 2018, the firm takes a focused portfolio approach, partnering closely with founders and applying hands-on experience in building and scaling consumer brands. Its stated goal is to help create enduring consumer businesses. The firm reports having deployed over ₹1,000 crore across three funds, backing 25 brands with a 70% follow-on rate.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Series B
Check
$1M – $4M
HQ
Gurugram, IN
Instruments
Equity
Founded
2018
Last 12 months
1 investment
AUM
$75M
Tracked investments
21

Team · 9 people

from the firm's website & public directories

What they invest in

from 9 of 21 portfolio companies

Consumer ×6Direct to Consumer ×6E-commerce ×3Wellness & Fitness ×3Digital Health ×2AI & Machine Learning ×1FoodTech ×1Healthtech ×1

HQs:India×7United States×1

Investments · 21 tracked

founders shown can be your intro path

By year:2026 · 12024 · 12019 · 13 dated

Asaya
Baby Organobabyorgano.com𝕏

BabyOrgano sells Ayurvedic baby and kids care products, including immunity drops, cough syrups, roll-ons, milk mixes, and gummies for children from newborns to age 15.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsSauce.vc

Bartisansbartisans.inin𝕏

Bartisans makes non-alcoholic cocktail mixers made from real fruits, herbs, and spices, lower in sugar and calories, sold in single-use and multi-serve bottles along with curated gift packs.

ConsumerDirect to ConsumerFoodTechMumbai, IN

Born Good
Curry It
Good Monkgoodmonk.in

Makes everyday nutrition simple and effective.

Lissunlissun.appin𝕏

Lissun is a tech-enabled mental and emotional health company offering online counselling and therapy to individuals and corporate clients in India.

Digital HealthHealthtechMental HealthWellness & FitnessGurgaon, IN

Tarun Gupta(Founder)in

Co-investorsIvyCap VenturesSucSEED IndovationSupermorpheus

M Caffeinemcaffeine.comin

mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid.

ConsumerDirect to ConsumerE-commerce

Co-investorsAmicus Capital PartnersLVX VenturesSharrp VenturesSpring Marketing Capital

Merlin
Miraggiomiraggiolife.com

Crafts handbags that blend luxury with everyday affordability.

Momjunctionmomjunction.com𝕏

MomJunction is an online content platform that publishes articles and resources on pregnancy, parenting, baby development, child activities, and baby names for expecting and new parents.

ConsumerMedia & Entertainment

Monkmonk.aiFeb 2026

Monk provides an API-first platform that turns vehicle photos taken on standard smartphones into structured inspection outputs, using guided capture, image-quality checks, and damage analysis.

AI & Machine LearningMobility & TransportationSaaS

Co-investorsIris CapitalAcrew CapitalBetter Tomorrow VenturesBTVFootworkSharrp Ventures

Nutrabay
Perforaperforacare.com𝕏

Perfora sells oral care products including teeth whitening serums, strips, toothpaste, mouthwash, electric toothbrushes, and oral care kits.

ConsumerDirect to ConsumerWellness & FitnessGurgaon, IN

Tushar Khurana(Founder)

Co-investorsSauce.vc

Plix

Offers premium, plant-based nutrition products in formats like effervescents, gummies and powders.

Skinkraftskinkraft.comin𝕏

SkinKraft sells customized, dermatologist-approved skincare and haircare products based on a skin/hair profiling tool (SkinID) that matches ingredients and formulations to individual needs.

ConsumerDirect to ConsumerE-commerce

Co-investorsVenturEast

Stylecraze
supertailssupertails.comin𝕏Feb 2024 · $15M

Supertails is an online platform for pet parents in India offering pet food, supplies, grooming, and accessories for dogs, cats, and exotic pets, along with an online pet pharmacy for prescription medicines.

Digital HealthDirect to ConsumerE-commerceBangalore, IN

Aman Tekriwal(Founder)Varun Sadana(Founder)Vineet Khanna(Founder)in

Co-investorsFireside Ventures Advisory LlpSaama CapitalSauce.vcWhiteboard CapitalVenturi Partners Pte. Ltd.

The Souled Storethesouledstore.com

Vedang Patel(Founder)inAditya Sharma(Founder)in

Co-investorsElevation Capital

True ElementsinNov 2019

Offers a range of healthy breakfast and snack products made with natural ingredients.

Naples, US

David Bankston(Executive Officer, Director)William C. Louisell III(Executive Officer, Director)Kim Patrick Kobza(Executive Officer, Director)

Vedix

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has RPSG Capital Ventures made?
RPSG Capital Ventures has 20 tracked investments.
What stage does RPSG Capital Ventures invest at?
RPSG Capital Ventures invests at the Seed, Series A, Series B stages.
What is RPSG Capital Ventures's typical check size?
RPSG Capital Ventures typically writes checks of $1M – $4M.
What sectors does RPSG Capital Ventures focus on?
RPSG Capital Ventures focuses on Consumer, Direct to Consumer, E-commerce, Enterprise Software, FoodTech.
Where is RPSG Capital Ventures located?
RPSG Capital Ventures is headquartered in Gurugram, IN.
Who does RPSG Capital Ventures co-invest with?
RPSG Capital Ventures most often shares deals with Sauce.vc, Elevation Capital, Fireside Ventures Advisory Llp, among 13 tracked co-investors.

Media · Podcasts & interviews

featuring the team

The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures

The Neon Show · Abhishek Goenka

Images

RPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photo

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