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RPSG Capital Ventures

Venture capital

Gurugram · Seed–Series B · 8 people tracked

Also known as RPSG Capital

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Investment thesis

RPSG Capital Ventures is a consumer-obsessed venture fund concentrating on India's direct-to-consumer ecosystem, spanning food & beverage, personal care, and lifestyle segments. Founded in 2018, the firm takes a focused portfolio approach, partnering closely with founders and applying hands-on experience in building and scaling consumer brands. Its stated goal is to help create enduring consumer businesses. The firm reports having deployed over ₹1,000 crore across three funds, backing 25 brands with a 70% follow-on rate.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Series B
Check
$1M – $4M
HQ
Gurugram, IN
Instruments
Equity
Founded
2018
Last 12 months
1 investment
AUM
$75M
Tracked investments
22

Team · 8 people

from the firm's website & public directories

What they invest in

from 10 of 22 portfolio companies

Consumer ×8Direct to Consumer ×6Digital Health ×3E-commerce ×3Healthtech ×3Wellness & Fitness ×3AI & Machine Learning ×1Developer Tools ×1

HQs:India×9United States×1

Investments · 22 tracked

founders shown can be your intro path

By year:2026 · 12025 · 22024 · 12023 · 12019 · 16 dated

Baby Organobabyorgano.comin𝕏

BabyOrgano makes natural roll-on products for infant and child care, including cold relief and digestive support formulations based on Ayurvedic ingredients.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Riddhi Sharma(Founder)inRipul Sharma(Co-Founder)

Co-investorsSauce.vc

Bartisansbartisans.inin𝕏

Bartisans produces ready-to-pour cocktail mixers made with natural ingredients, available in 18 flavors designed for home cocktail preparation.

ConsumerDirect to ConsumerFoodTechMumbai, IN

Jovita Mascarenhas(Founder)inJordan Mascarenhas(Founder)in

Good Monkgoodmonk.inApr 2025 · $2M

Makes everyday nutrition simple and effective.

Co-investorsIndia Foundation Fund Series I (A Scheme Of Multiply Ventures IndiaSharrp Ventures

Lissunlissun.appin𝕏

Lissun is a tech-enabled mental and emotional health company offering online counselling and therapy to individuals and corporate clients in India.

Digital HealthHealthtechMental HealthWellness & FitnessGurgaon, IN

Tarun Gupta(Founder)in

Co-investorsColossa VenturesgrowX VenturesIndia Foundation Fund Series I (A Scheme Of Multiply Ventures IndiaIvyCap VenturesPeaceful ProgressSucSEED Indovation+3 more

M Caffeinemcaffeine.comin

mCaffeine sells personal care and body care products such as body washes, body lotions, and serums formulated with active ingredients like salicylic acid, niacinamide, and glycolic acid.

ConsumerDirect to ConsumerE-commerce

Vikas Lachhwani(Founder)in

Co-investorsAmicus Capital PartnersBlackSoilLVX VenturesSharrp VenturesSpring Marketing Capital

Miraggiomiraggiolife.cominMay 2025

Crafts handbags that blend luxury with everyday affordability.

Mohit Jain(Founder)in

Momjunctionmomjunction.com𝕏

MomJunction is a parenting and health information resource that features medical content reviewed by a global team of healthcare professionals across pediatrics, obstetrics, gynecology, dermatology, dentistry, and related fields.

ConsumerDigital HealthHealthtechMedia & EntertainmentHyderabad, IN

Monkmonk.aiFeb 2026

Monk provides an API-first platform that turns vehicle photos taken on standard smartphones into structured inspection outputs, using guided capture, image-quality checks, and damage analysis.

AI & Machine LearningMobility & TransportationSaaS

Co-investorsFootworkIris CapitalAcrew CapitalBetter Tomorrow VenturesBTVSharrp Ventures

Perforaperforacare.com𝕏

Perfora sells oral care products including teeth whitening serums, strips, toothpaste, mouthwash, electric toothbrushes, and oral care kits.

ConsumerDirect to ConsumerWellness & FitnessGurgaon, IN

Tushar Khurana(Founder)

Co-investorsSauce.vc

Skinkraftskinkraft.comin𝕏

SkinKraft sells customized, dermatologist-approved skincare and haircare products based on a skin/hair profiling tool (SkinID) that matches ingredients and formulations to individual needs.

ConsumerDirect to ConsumerE-commerce

Co-investorsVenturEast

Storestore.appin𝕏Mar 2023

Store.app is a platform for developers to list and distribute their applications, emphasizing openness and developer choice.

ConsumerDeveloper ToolsMarketplaces

Co-investorsEast 11 VenturesElevation Capital

Supertailssupertails.comin𝕏Feb 2024 · $15M

Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.

ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN

Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in

Co-investorsDSG Consumer PartnersFireside Ventures Advisory LlpSaama CapitalSauce.vcTitan CapitalWhiteboard Capital+1 more

The Souled Storethesouledstore.com

Vedang Patel(Founder)inAditya Sharma(Founder)inHarsh Lal(Founder)Rohin Samtaney(Founder)

Co-investorsElevation Capital

True ElementsinNov 2019

Offers a range of healthy breakfast and snack products made with natural ingredients.

Naples, US

David Bankston(Executive Officer, Director)William C. Louisell III(Executive Officer, Director)Kim Patrick Kobza(Executive Officer, Director)

Co-investorsSIDBI Venture Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AsayaBorn GoodCurry ItMerlinNutrabayPlixStylecrazeVedix

Frequently asked questions

How many investments has RPSG Capital Ventures made?
RPSG Capital Ventures has 22 tracked investments, including 3 dated in the last 24 months.
What stage does RPSG Capital Ventures invest at?
RPSG Capital Ventures invests at the Seed, Series A, Series B stages.
What is RPSG Capital Ventures's typical check size?
RPSG Capital Ventures typically writes checks of $1M – $4M.
What sectors does RPSG Capital Ventures focus on?
RPSG Capital Ventures focuses on Consumer, Direct to Consumer, E-commerce, Enterprise Software, FoodTech.
Where is RPSG Capital Ventures located?
RPSG Capital Ventures is headquartered in Gurugram, IN.
Does RPSG Capital Ventures lead rounds?
RPSG Capital Ventures has led 4 of the 6 rounds where its role is on record.
Who does RPSG Capital Ventures co-invest with?
RPSG Capital Ventures most often shares deals with Sauce.vc, India Foundation Fund Series I (A Scheme Of Multiply Ventures India, Sharrp Ventures, among 20 tracked co-investors.

Media · Podcasts & interviews

featuring the team

The PLAYBOOK To Win The D2C Market Ft. Abhishek Goenka, Head & CIO RPSG Capital Ventures

The Neon Show · Abhishek Goenka

Images

RPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photoRPSG Capital Ventures photo

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