Ugaoo

Ugaoo, operated by Ugaoo Agritech Pvt Ltd, is an Indian houseplant and urban gardening company headquartered in Baner, Pune. It sells indoor, outdoor and flowering plants, succulents, vegetable, herb and flower seeds, pots and planters, soils, fertilisers, garden tools, watering solutions, pest control products and gardening decor. Plants are grown in-house on a 25-acre farm in Talegaon on the outskirts of Pune using greenhouses and horticulture specialists, nurtured for four to eight weeks before dispatch, and shipped with moisture-locked packaging, a three-step quality check and a replacement guarantee.

Beyond direct product sales, Ugaoo offers garden services including botanical styling, landscape architecture and curated planters, plus corporate and bulk gifting with GST invoicing and dedicated account management for corporate clients. It also runs blog, newsletter and social channels for plant-care education, and provides post-sale plant care support via phone and WhatsApp. The company was founded in 2015 by Siddhant Bhalinge, who describes the business as an extension of his family's seed company Namdeo Umaji, founded in 1885, and positions Ugaoo as a science-driven company that researches and breeds plants for its customer base.

Founding story

Founder and CEO Siddhant Bhalinge grew up around his great-grandfather's seed company, Namdeo Umaji, founded in 1885, spending time at its Byculla shop. He studied landscape architecture in the United States and, on returning to India, combined the family's agricultural background with modern technology and e-commerce to start Ugaoo in 2015, aiming to make gardening accessible to first-time plant buyers.

Business model

Direct-to-consumer sales of plants and gardening products through its own website and mobile app, its own retail stores, third-party marketplaces and quick-commerce platforms, complemented by garden design services, corporate/bulk gifting and a franchise channel.

Product sales of plants, seeds, pots, soils, fertilisers and garden accessories, plus fees from garden services and corporate gifting orders.

Traction

As of November 2024 the company reported more than 1 million orders over the preceding three years, annual recurring revenue above Rs 100 crore, FY24 revenue of Rs 63 crore versus Rs 24 crore in FY23, roughly 250,000 plants sold per month, a customer base of over 3 million, a 70% online / 30% offline sales mix and 10 operating stores. It employs more than 250 people.

Latest developments

Following its November 2024 Series A, Ugaoo said it planned to expand from five cities to ten by the end of the following financial year, grow production capacity to 100 acres within two years, add a store roughly every two months toward 80 stores by FY30, and source exotic plants and premium care products through international supplier partnerships. Its iOS app has continued to receive updates through December 2025.