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Taste Tomorrow Ventures

Venture capital

El Segundo · Seed–Series A · 7 people tracked

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Investment thesis

Taste Tomorrow Ventures invests in early-stage, better-for-you consumer packaged goods brands across non-alcoholic beverages, food, and snacks. The firm targets companies aligned with macro consumer trends such as functional benefits, ingredient innovation, and sustainable packaging, aiming to disrupt and reinvent categories. It typically invests up to $2 million in early-stage companies with annual revenues generally under $20 million. Beyond capital, TTV offers hands-on operating expertise and deep CPG industry connections, drawing on experience across thousands of consumer brands to help founders accelerate growth, expand distribution, and build long-term value.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Series A
Check
$2M
HQ
El Segundo, California, US
Instruments
Equity
Founded
2025
Last 12 months
1 investment
AUM
$30M
Tracked investments
9

Team · 7 people

from the firm's website & curated & public directories
Scott Guthrie· Managing Director
Bonnie Shah· Operating Partner
Pat Bolden· Operating Partner

What they invest in

from 9 of 9 portfolio companies

Consumer ×8Direct to Consumer ×7FoodTech ×7Wellness & Fitness ×4AI & Machine Learning ×1Data & Infrastructure ×1Healthtech ×1Mental Health ×1

HQs:United States×2

Investments · 9 tracked

founders shown can be your intro path

By year:2026 · 12025 · 12 dated

Better Sourbettersour.cominJun 2025

Better Sour makes sour gummy candies, including Sour Gummy Stars and Shells, in flavors such as tart cherry, passion fruit, lychee, and watermelon yuzu.

ConsumerDirect to ConsumerFoodTech

BellaSemira

Co-investorsGingerbread Capital

Circanacircana.comin

Circana provides predictive analytics, data, and AI technology to consumer packaged goods companies, manufacturers, and retailers to measure market share, understand consumer behavior, and accelerate growth.

AI & Machine LearningData & InfrastructureRetail Tech

John Malec(Founder)Gerry Eskin(Founder)Henry Brenner(Founder)

Co-investorsHellman & FriedmanVestar Capital Partners

Drinkjunidrinkjuni.com

Juni is a beverage brand selling ready-to-drink teas and lemonades, including regular and decaf variety packs, sold direct-to-consumer and in retail stores.

ConsumerDirect to ConsumerFoodTech

Happyproductshappyproducts.comin

Happy Products makes ready-to-drink canned lattes with distinctive flavor profiles, including a limited-edition apple pie latte blending arabica coffee with dessert-inspired ingredients.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Craig Dubitsky(Co-founder)inRobert Downey Jr.(Co-founder)in

Co-investorsGoat Rodeo CapitalThe Lab Private Equity Fund 2, LP

Harkensweetsharkensweets.comin

Harken Sweets produces plant-based candy bars made from date fruit, containing 14g of prebiotic fiber and no added sugar at 150 calories per bar.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Katie Lefkowitz(Founder)in

Co-investorsLever VCMelitas Ventures LlcSelva Ventures

Just Ice Teajusticetea.comFeb 2026

Just Ice Tea produces bottled and canned ready-to-drink iced tea made from organic tea, real fruit, and responsibly sourced sweeteners.

ConsumerDirect to ConsumerFoodTech

Co-investorsCollaborative FundS2G Investments

Morelumenmorelumen.com

More Lumen produces Peaches & Cream, a dairy-free sparkling protein drink designed for consumers seeking clean nutrition without heavy texture or artificial ingredients.

ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness

Yasir Hashim(Co-founder & CEO)Kris(Co-founder)

SkyPopdrinkskypop.com

SkyPop makes a protein soda that contains 10g of whey protein, zero sugar, and 45 calories per can.

ConsumerDirect to ConsumerFoodTech

Co-investorsMoonshots Capital

Tripdrink-trip.comin

TRIP designs functional beverage and supplement products formulated with botanical ingredients intended to help users manage stress, improve sleep, and support overall wellbeing.

ConsumerMental HealthWellness & Fitness

DanLivOlivia Ferdi(Founder)in

Co-investorsChannel 4 VenturesCoefficient CapitalDMG VenturesMelitas Ventures Llc

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Taste Tomorrow Ventures made?
Taste Tomorrow Ventures has 9 tracked investments, including 2 dated in the last 24 months.
What stage does Taste Tomorrow Ventures invest at?
Taste Tomorrow Ventures invests at the Seed, Series A stages.
What is Taste Tomorrow Ventures's typical check size?
Taste Tomorrow Ventures typically writes checks of $2M.
What sectors does Taste Tomorrow Ventures focus on?
Taste Tomorrow Ventures focuses on Consumer, Direct to Consumer, FoodTech.
Where is Taste Tomorrow Ventures located?
Taste Tomorrow Ventures is headquartered in El Segundo, US.
Who does Taste Tomorrow Ventures co-invest with?
Taste Tomorrow Ventures most often shares deals with Melitas Ventures Llc, Channel 4 Ventures, Collaborative Fund, among 13 tracked co-investors.

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