Magic Spoon
New York, US · Founded 2018 · Delaware corporation · 10 known investors
Find your way into Magic Spoon
180 people in our graph share verified history with the Magic Spoon team — schools, employers, funds. One of them is your warm intro.
Dylan Fieldunlockedknows Gregory Sewitz · together at Brown University (overlapped)
×7knows the team · via Brown University
×3knows the team · via Bridgewater Associates
knows the team · via Oakwood School
Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
Founders & leadership
Magic Spoon was founded in 2018 by Gabi Lewis and Gregory Sewitz.
GL
Gabi LewisinCo-FounderGabi Lewis is co-founder of Magic Spoon, a cereal company producing high-protein, low-sugar breakfast products for adults. He has invested in over 20 startups.
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Gregory SewitzinCo-FounderHe previously co-founded Exo, which focused on insect protein as a food source.
Investors · 10
Coefficient CapitalNew York · $5M – $10M
Collaborative FundNew York · $500K – $1M
Green Meadow VenturesWest Hollywood · $500K – $3M
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Melitas Ventures LlcNew York
RSE VenturesWest Palm Beach
Siddhi CapitalMeridian
Wakestream VenturesGrand Rapids · $150K – $500K
HIPstr Early StagereportedWest Palm Beach
True VenturesreportedSan Francisco · $500K – $3M
Reported raises · per SEC filings
Form D private placements$124M disclosed across 4 rounds · 2019–2022
▶$106.3MraisedDec 2022 · 23 investors · OtherRule 506(b)
▶$106.3MraisedDec 2022 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Melissa FacchinaDirector
- Gabi LewisExecutive Officer, Director, Promoter
- David GubbayDirector
- Offering amount
- $121.7M
- Amount sold
- $106.3M
- Proceeds to insiders
- $26.7M
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$9MraisedNov 2020 · 18 investors · OtherRule 506(b)
▶$9MraisedNov 2020 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Gabi LewisExecutive Officer, Director, Promoter
- Offering amount
- $9M
- Amount sold
- $9M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$1.9MraisedJun 2020 · 2 investors · OtherRule 506(b)
▶$1.9MraisedJun 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gabi LewisExecutive Officer, Director, Promoter
- Greg SewitzExecutive Officer, Director, Promoter
- Offering amount
- $3M
- Amount sold
- $1.9M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$6.9MraisedApr 2020 · 44 investors · OtherRule 506(b)
▶$6.9MraisedApr 2020 · 44 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director
- Gabi LewisExecutive Officer, Director
- Offering amount
- $6.9M
- Amount sold
- $6.9M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Magic Spoon went on to found or lead other companies.
Competitors · 5
by search overlap
Instacart793 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Tastingtable655 shared keywordsTasting Table is a food and beverage media brand that publishes original recipes, dining guides, culinary news, and expert-backed content for home cooks and food enthusiasts. The publication serves a global audience through informative articles, product reviews, celebrity chef interviews, and cultural explorations of cuisine and ingredients.
Today345 shared keywordsTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.
DoorDash306 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Womenshealthmag301 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Companies competing with Magic Spoon for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Magic Spoon do?
- Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
- Who founded Magic Spoon?
- Magic Spoon was founded by Gabi Lewis, Gregory Sewitz in 2018.
- Who are Magic Spoon's investors?
- Magic Spoon's investors include Coefficient Capital, Collaborative Fund, Green Meadow Ventures, Lightspeed Venture Partners, Melitas Ventures Llc, RSE Ventures, Siddhi Capital, Wakestream Ventures and 2 more.
- How much funding has Magic Spoon raised?
- Magic Spoon has disclosed $124M raised across 4 rounds.
- Where is Magic Spoon headquartered?
- Magic Spoon is headquartered in New York, US.