/Companies

Magic Spoon

New York, US · Founded 2018 · Delaware corporation · 13 known investors

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Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.

Founders & leadership

Magic Spoon was founded in 2018 by Gabi Lewis and Gregory Sewitz.

GLGabi Lewis
Gabi LewisCo-FounderGabi Lewis is co-founder of Magic Spoon, a cereal company producing high-protein, low-sugar breakfast products for adults. He has invested in over 20 startups.
GSGregory Sewitz
Gregory SewitzCo-FounderHe previously co-founded Exo, which focused on insect protein as a food source.

Investors · 13

Also in the syndicate · 1

Wild Ventures

Reported raises · per SEC filings

Form D private placements

$124M disclosed across 4 rounds · 2019–2022

▶$106.3MraisedDec 2022 · 23 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg SewitzExecutive Officer, Director, Promoter
  • Melissa FacchinaDirector
  • Gabi LewisExecutive Officer, Director, Promoter
  • David GubbayDirector
Offering amount
$121.7M
Amount sold
$106.3M
Proceeds to insiders
$26.7M
First sale
Jun 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$9MraisedNov 2020 · 18 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg SewitzExecutive Officer, Director, Promoter
  • Gabi LewisExecutive Officer, Director, Promoter
Offering amount
$9M
Amount sold
$9M
First sale
Nov 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.9MraisedJun 2020 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Gabi LewisExecutive Officer, Director, Promoter
  • Greg SewitzExecutive Officer, Director, Promoter
Offering amount
$3M
Amount sold
$1.9M
First sale
Jun 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.9MraisedApr 2020 · 44 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Greg SewitzExecutive Officer, Director
  • Gabi LewisExecutive Officer, Director
Offering amount
$6.9M
Amount sold
$6.9M
First sale
Jul 2019
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Magic Spoon went on to found or lead other companies.

Related companies · 5

Companies working in the same space as Magic Spoon.

Frequently asked questions

What does Magic Spoon do?
Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
Who founded Magic Spoon?
Magic Spoon was founded by Gabi Lewis, Gregory Sewitz in 2018.
Who are Magic Spoon's investors?
Magic Spoon's investors include Coefficient Capital, Collaborative Fund, Green Meadow Ventures, Lightspeed Venture Partners, Melitas Ventures Llc, RSE Ventures, Siddhi Capital, Spacestation Investments 1 and 4 more.
How much funding has Magic Spoon raised?
Magic Spoon has disclosed $124M raised across 4 rounds.
Where is Magic Spoon headquartered?
Magic Spoon is headquartered in New York, US.