Magic Spoon
New York, US · Founded 2018 · Delaware corporation · 10 known investors
Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
Founders & leadership
GS
Greg SewitzExecutive Officer, Director
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Gabi LewisExecutive Officer, Director
Investors · 10
Coefficient CapitalNew York · $5M – $10M
Collaborative FundNew York · $500K – $1M
Collaborative Fund (Collab Fund)New York
Green Meadow VenturesWest Hollywood · $500K – $3M
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Melitas Ventures LlcNew York
RSE VenturesNew York
Siddhi CapitalMeridian
Wakestream VenturesGrand Rapids · $150K – $500K
HIPstr Early StagereportedWest Palm Beach
Reported raises · per SEC filings
Form D private placements▶$106.3MraisedDec 2022 · 23 investors · OtherRule 506(b)
▶$106.3MraisedDec 2022 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Melissa FacchinaDirector
- Gabi LewisExecutive Officer, Director, Promoter
- David GubbayDirector
- Offering amount
- $121.7M
- Amount sold
- $106.3M
- Proceeds to insiders
- $26.7M
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$9MraisedNov 2020 · 18 investors · OtherRule 506(b)
▶$9MraisedNov 2020 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Gabi LewisExecutive Officer, Director, Promoter
- Offering amount
- $9M
- Amount sold
- $9M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$1.9MraisedJun 2020 · 2 investors · OtherRule 506(b)
▶$1.9MraisedJun 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gabi LewisExecutive Officer, Director, Promoter
- Greg SewitzExecutive Officer, Director, Promoter
- Offering amount
- $3M
- Amount sold
- $1.9M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$6.9MraisedApr 2020 · 44 investors · OtherRule 506(b)
▶$6.9MraisedApr 2020 · 44 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director
- Gabi LewisExecutive Officer, Director
- Offering amount
- $6.9M
- Amount sold
- $6.9M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
- Magic Spoon: EPR's Coverage of the DTC Cereal Brand That Built a $100M Business on Podcasts and Nostalgia - PR Newseverything-pr.com · 2026
- Grain-Free Cereal Brand Magic Spoon Raises USD85m from Capital Firms and Celebrities – WorldBakersworldbakers.com · 2022
- Magic Spoon raises $85M as better-for-you cereal launches at retail | Food Divefooddive.com · 2022
- Celebrity-Backed Magic Spoon Cereal Raises $85M, Partners With Targetnews.crunchbase.com · 2022
- Breakfast Startup Magic Spoon Raises $5.5M ‘to Reimagine Cereal’ for Adultsobserver.com · 2019