Magic Spoon
New York, US · Founded 2018 · Delaware corporation · 9 known investors
Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
Founders & leadership
Magic Spoon was founded in 2018 by Greg Sewitz, Gabi Lewis, and Gregory Sewitz.
Investors · 9
Coefficient CapitalNew York · $5M – $10M
Collaborative FundNew York · $500K – $1M
Green Meadow VenturesWest Hollywood · $500K – $3M
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Melitas Ventures LlcNew York
RSE VenturesWest Palm Beach
Siddhi CapitalMeridian
Wakestream VenturesGrand Rapids · $150K – $500K
HIPstr Early StagereportedWest Palm Beach
Reported raises · per SEC filings
Form D private placements$124M disclosed across 4 rounds · 2019–2022
▶$106.3MraisedDec 2022 · 23 investors · OtherRule 506(b)
▶$106.3MraisedDec 2022 · 23 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Melissa FacchinaDirector
- Gabi LewisExecutive Officer, Director, Promoter
- David GubbayDirector
- Offering amount
- $121.7M
- Amount sold
- $106.3M
- Proceeds to insiders
- $26.7M
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$9MraisedNov 2020 · 18 investors · OtherRule 506(b)
▶$9MraisedNov 2020 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director, Promoter
- Gabi LewisExecutive Officer, Director, Promoter
- Offering amount
- $9M
- Amount sold
- $9M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$1.9MraisedJun 2020 · 2 investors · OtherRule 506(b)
▶$1.9MraisedJun 2020 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Gabi LewisExecutive Officer, Director, Promoter
- Greg SewitzExecutive Officer, Director, Promoter
- Offering amount
- $3M
- Amount sold
- $1.9M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$6.9MraisedApr 2020 · 44 investors · OtherRule 506(b)
▶$6.9MraisedApr 2020 · 44 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Greg SewitzExecutive Officer, Director
- Gabi LewisExecutive Officer, Director
- Offering amount
- $6.9M
- Amount sold
- $6.9M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Instacart793 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Today345 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.
DoorDash306 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Womenshealthmag301 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Companies competing with Magic Spoon for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Magic Spoon do?
- Magic Spoon makes a high-protein, low-sugar cereal formulated for adults who want the nostalgic taste of classic breakfast cereals without the afternoon energy crash. The product targets health-conscious consumers seeking a guilt-free alternative to traditional sugary cereals.
- Who founded Magic Spoon?
- Magic Spoon was founded by Greg Sewitz, Gabi Lewis, Gregory Sewitz in 2018.
- Who are Magic Spoon's investors?
- Magic Spoon's investors include Coefficient Capital, Collaborative Fund, Green Meadow Ventures, Lightspeed Venture Partners, Melitas Ventures Llc, RSE Ventures, Siddhi Capital, Wakestream Ventures and 1 more.
- How much funding has Magic Spoon raised?
- Magic Spoon has disclosed $124M raised across 4 rounds.
- Where is Magic Spoon headquartered?
- Magic Spoon is headquartered in New York, US.