Fundraising Fox
Astella
Venture capitalSão Paulo · Pre-Seed–Series B · 18 people tracked
Also known as Astella Investimentos · Astella Investments
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Investment thesis
Astella positions itself as a value-investor-driven venture capital firm supporting founders in Brazil from the earliest stages up to Series A. It follows a base-rate approach rooted in value investing principles and invests as early as possible. While industry agnostic, the firm concentrates on SaaS, marketplaces, and consumer business models. Beyond capital, Astella runs a knowledge hub (Astella Matrix) and the Astella Playbook podcast to support entrepreneurs across the Brazilian startup ecosystem.
Source: firm website, verified Sep 27, 2026.
Team · 18 people
from the firm's website & curated & public directories
What they invest in
from 48 of 61 portfolio companiesSaaS ×20AI & Machine Learning ×13Fintech ×11Enterprise Software ×8Marketing Tech ×8Media & Entertainment ×8Sales Tech ×5E-commerce ×4
HQs:Brazil×37United States×3Spain×1United Kingdom×1
Who they back
founder profiles across 16 portfolio companiesFounding team size:solo founder×62 founders×53 founders×24+ founders×3
Where their founders studiedfrom 23 founders with education data
FGV - Fundação Getulio Vargas ×7Insper Instituto de Ensino e Pesquisa ×3ESPM ×2Pontifícia Universidade Católica do Rio de Janeiro ×2Singapore Management University ×2UC San Diego ×2Udacity ×2USP - Universidade de São Paulo ×2
What their founders studiedfrom 23 founders with field-of-study data
Business & Management ×8Computer Science ×7Engineering ×3Economics ×2
Where their founders worked beforefrom 25 founders with career history
Endeavor Catalyst ×2Freatz ×2Intuit ×2SAP ×2Uber ×2ZeroDois pela Educação ×2
Accelerator rootsportfolio companies that came through a program
4 hold an MBA (of 24 with degree data)
Investments · 61 tracked
founders shown can be your intro pathBy year:2025 · 32024 · 12023 · 22022 · 102021 · 82020 · 32019 · 52010 · 234 dated
Purple Metrics develops software to measure and attribute branding efforts to business results, serving marketing teams.
Marketing TechSaaS
Guta Tolmasquim(Founder and CEO)inEduardo Tolmasquim(Co-founder and CTO)inLucas Yokota(Co-founder and COO)in
Amicci operates a private-label execution platform in Brazil that connects retailers with certified manufacturers to design, quote, develop, and launch own-brand products.
B2B MarketplacesRetail TechSaaSSão Paulo, BR
Danusa Tavares(Founder)in
Aprova Digital provides a cloud platform for managing electronic government processes, letting municipalities create, route, sign, and track documents with AI-assisted workflows and a citizen services portal.
AI & Machine LearningGovTechSaaSCascavel, BR
Co-investorsVox CapitalCAF
Aprova is a cloud-based electronic process management platform for Brazilian municipal governments, digitizing workflows from request to completion with no-code forms, digital signatures, API integrations, and real-time dashboards.
AI & Machine LearningGovTechSaaS
Marco Antonio Zanatta(Founder)
ABStartups is a non-profit association representing and supporting startups across Brazil through advocacy on public policy, mentorship, educational content, discounts, and networking.
Future of WorkImpact & Social Good
Claudia Schulzin
Bem-Te-Vi offers a protection-as-a-service platform that lets partners launch embedded insurance and assistance products without building their own operation, combining insurance and assistance services with APIs, adaptable interfaces, and real-time KPI dashboards.
FintechInsurTechSaaS
Birdie builds integrated software for homecare agencies to manage care operations, patient information, and team coordination.
Digital HealthEnterprise SoftwareHealthtechSaaSLondon, GB
Max Parmentier(Founder)in
Co-investorsIlluminate VenturesIndex VenturesOMERS VenturesEndeavor CatalystKamet VenturesSofina+1 more
Birdie is an AI assistant that helps sales and prospecting teams research leads, generate personalized outreach copy, and manage follow-ups integrated with existing sales tools.
AI & Machine LearningEnterprise SoftwareSaaSSales TechSan Francisco, US
Daniel Hung(CEO)inGwenaelle Avice-Huet(Founder)Max Parmentier(Founder)Arjun Naskar
Co-investorsSoma CapitalTRAC (Third Round Analytics Capital)Wayfinder VenturesY CombinatorEndeavor CatalystFAST — by GETTYLAB+8 more
Birdie is a customer intelligence platform that connects customer data from multiple sources (CRMs, support tools, product analytics, surveys) into a unified context layer with structured taxonomy and business rules.
AI & Machine LearningEnterprise SoftwareMarketing TechSaaS
Patrícia Osorio(Founder)in
Co-investorsFusionEndeavor CatalystIlluminate VenturesSoftBank GroupSoftbank Latin America Fund
Bornlogic offers a local digital marketing platform that lets brands, franchises, stores, agencies, and sales staff create, approve, and manage geolocated omnichannel campaigns and content in a single place, with support for generative AI.
AdTechMarketing TechSaaS
Andre Fonseca(Co-Fundador, CEO)inDaniel Belintani(Co-Fundador, CTO)in
Co-investorsEndeavor CatalystHiPartners Capital&Work
BossaBox is a technology consultancy that provides on-demand elite engineering squads and individual talent, along with an AI-native "Digital Operating Model" to help medium and large companies build and deliver digital products faster.
AI & Machine LearningB2B MarketplacesFuture of WorkSao Paulo, BR
Andre Abreu(Andre Abreu is the sole manager of the Company)inEduardo Thomas Koller(Founder)in
Co-investorsRedpoint eventures
BotCity provides a centralized platform for managing Python scripts created by AI or human developers, offering orchestration, monitoring, security controls, and governance capabilities.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareSan Francisco, US
Lorhan Caproni(Founder)inGabriel Archanjo(Founder)inMarcia Sanzovo(COO)
Co-investorsAlexia VenturesFirestreak VenturesNorte VenturesY CombinatorFour Rivers GroupMyAsiaVC+3 more
Gabriel Sendacz(Founder)Pedro Carvalho(Founder)Raymond Shayo(Founder)
Co-investorsBicycleCanaryClocktower VenturesFEMSA VenturesGilgamesh Ventures
Company Picus backed from its earliest steps.
Madrid, ES
Raymond Shayo(Founder)inES Raymond Shayo(Founder)Gabriel Sendacz(Co-Founder)inPedro Carvalho(Co-Founder & CEO)in
Co-investorsCanaan PartnersClocktower VenturesFEMSA VenturesFJ LabsMSA NovoNorte Ventures+3 more
Cienty operates a free purchasing platform that connects neighborhood pharmacies and small chains with distributors and industry suppliers, letting pharmacies compare prices across distributors, check real-time stock, and place orders.
AI & Machine LearningB2B MarketplacesRetail Tech
Clicksign provides an electronic and digital signature platform with legal validity under Brazilian law, letting businesses send and sign documents via WhatsApp, SMS, and email using multiple authentication methods.
FintechLegalTechSaaS
Michael Belfer Bernstein(Founder)in
Co-investorsSaaSholic
Amazon's Brazilian online store sells goods across categories including electronics, home, kitchen, books, groceries, fashion, and pet supplies to consumers in Brazil.
ConsumerE-commerceMarketplacesSão Paulo, BR
Cubo Itaú is a nonprofit innovation hub, founded in 2015, that connects startups and corporates to generate business opportunities through curation, community, physical infrastructure, and a digital platform.
Enterprise Software
Co-investorsGlobal Founders CapitalIDB LabLatin LeapSeedstarsSoma Capital
Destaxa provides payment transaction routing technology that lets businesses parametrize transactions and route them across acquirers to find the most favorable rates.
FintechSaaS
Co-investorsCaravela CapitalClocktower VenturesNorte VenturesQuona Capital
Estoca provides software and logistics services that help D2C e-commerce brands in Latin America manage warehousing, fulfillment, and delivery operations more efficiently.
E-commerceEnterprise SoftwareLogistics & Supply ChainSão Paulo, BR
Caio Almeida(Founder)inRodrigo Cava(Founder)inRodrigo Cava Pereira(Executive Officer, Director)
Co-investorsFJ LabsK50 VenturesMarathon VenturesY Combinator8VCCanary+3 more
Exact Sales offers Exact Spotter, a lead prospecting and qualification tool that uses Big Data and AI to build prospect lists, automate multichannel outreach cadences, and deliver sales-ready leads to sales teams.
AI & Machine LearningSaaSSales Tech
Gabriel is a Brazilian technology company that installs networked security cameras (its "Camaleão 2") on private properties facing public streets, using automatic license plate reading to identify vehicles involved in crimes and alert authorities in real time.
AI & Machine LearningGovTechHardware
Co-investors4M HoldingAlter GlobalGrupo Globo - Mídia e ConteúdoNorte VenturesQualcomm VenturesSoftbank Latin America Fund+4 more
Homelend is a Brazilian platform that helps people choose a home, location, and payment plan, using a partner network of real estate agents and its own system to simplify the purchase, contracting, and mortgage financing process.
FintechMarketplacesPropTechBarueri, BR
Free beautiful photography platform.
Mikael Cho(Founder)in
Co-investorsAvant Global LLCBDC Venture CapitalFounderFuelLDV CapitalNomad Venture Partners, LlcThe Craftory+4 more
Jota is an AI assistant that manages payments, receivables, and finances for small business owners and freelancers via WhatsApp and a mobile app.
AI & Machine LearningFintech
Davi Holanda(Founder)Marcelo Leite(Founder)Oleg Balev(Founder)Thiago Guilhon(Founder)
Co-investorsAlter Globalbig_betsHaun VenturesHOF CapitalMAYA Capital VenturesNorte Ventures
Kompa provides an AI-based clinical triage platform that manages the patient health journey, determining when, where, and with whom each patient should be treated to reduce unnecessary consultations and emergency room overload.
AI & Machine LearningDigital HealthHealthtech
Bruno Carvalho(Founder)inRoberto Paschoal(Founder)in
Lastlink is a platform for selling digital products such as online courses, mentorships, workshops, e-books and templates, handling checkout, recurring or one-time payments, member management, and sales funnels.
Creator EconomyEdTechFintech
Michel Ank(Founder)in
Co-investorsInvestidores.VC
Leapy runs a youth apprenticeship program in Brazil that helps companies fill their legal apprentice quota, offering training tracks and hands-on projects to develop young talent along with a management platform to track program data and development indicators.
EdTechFuture of WorkHR Tech
Livance provides modern shared clinical spaces (coworking) and management services for doctors and other healthcare professionals in Brazil, charging a monthly fee plus scheduled or used minutes.
HealthtechPropTechSaaS
Fábio Medaglia Soccol, MD. MBA.(Founder)inClaudio Mifano, CFA(Founder)in
Co-investorsGreen RockMago CapitalMONASHEES
Globo.com is a Brazilian web portal offering news, sports, entertainment, and streaming content, including regional and national coverage.
ConsumerMedia & Entertainment
Co-investorsAlexia VenturesInsper Angels
Omie provides a cloud-based ERP system for small and medium-sized businesses in Brazil, offering business management tools with customer support and online subscription.
Cloud ComputingFintechSaaS
Marcelo Lombardo(Founder)in
Co-investorsRiverwood CapitalSoftbank Latin America FundBrasil CapitalPartners GroupSoftBank Group
Portal Educação is a Brazilian online distance-learning (EAD) platform offering more than 1,300 courses with digital certificates across fields such as nursing and education.
EdTechSão Paulo, BR
Startups.com.br is a Brazilian news and media outlet covering the startup, technology, and venture capital ecosystem, publishing articles on funding rounds, M&A, fintech, and artificial intelligence.
Media & Entertainment
RD Station provides software for marketing, sales, and customer service, helping companies manage lead generation, organize sales funnels, automate commercial processes, and centralize customer support channels.
Marketing TechSaaSSales TechGrand Cayman, BR
Eric Nilson De Castro Santos(Executive Officer, Director)Bruno Cavaler Ghisi(Director)Angel Uribe(Director)Patrick Arippol(Director)Guilherme Figueiredo Lopes(Director)
BoardManoel Lemos(Director)in
Co-investorsDGFRiverwood CapitalRedpoint eventures
RD Station offers marketing and sales software for businesses, including tools for email marketing, ads, landing pages, SEO, WhatsApp offers, marketing automation, lead scoring, and sales automation.
Marketing TechSaaSSales Tech
Andre Siqueira(Founder)Bruno Ghisi(Founder)Eric Santos(Founder)Guilherme Lopes(Founder)Pedro Bachiega(Founder)
Co-investorsHeadlineHeadline Growth Management, LLCDGF
Sallve is a Brazilian skincare and cosmetics brand that sells products directly to consumers, including a lip renewal mask.
ConsumerDirect to ConsumerE-commerceSão Paulo, BR
Co-investorsKaszek VenturesAtlanticoCanaryEndeavor CatalystQuartzWaldencast
ShareFile provides secure file sharing, document collection, e-signature capabilities, and automated workflow management for teams collaborating with clients, partners, and vendors.
Enterprise SoftwareSaaS
Co-investorsBlack Diamond VenturesBrightstone Venture CapitalCID CapitalConcord Health PartnersH Venture PartnersRiverVest Venture Partners+1 more
SOS Golpe is a social anti-fraud service in Brazil that lets victims of digital scams file a report in minutes and requests preventive blocking of the transferred funds at the recipient bank.
CybersecurityFintech
Co-investorsCuritiba Angels
The site publishes articles about cryptocurrency fintechs, bitcoin brokers, and blockchain topics, written in Portuguese.
Media & Entertainment
Co-investorsCatalyst Romania
Traive is a technology company that connects agricultural producers and investors by transforming complex agricultural data into precise credit risk analyses and liquid financial assets.
AgTechAI & Machine LearningFintechSão Paulo, BR
Co-investorsBread And Butter Ventures, LlcCapria VenturesCultiv8 Funds ManagementSP VenturesTechstarsVox Capital+4 more
Aline Pezente(Founder)Fabricio Pezente(Founder)
Co-investorsBASF Venture Capital GmbHScale-Up VenturesTechstars
Webflow is a visual content management system and web design platform that enables creative teams to build, design, and publish brand-forward websites without heavy reliance on developers.
Developer ToolsEnterprise SoftwareMarketing TechSaaSSan Francisco, US
Sergie Magdalin(CPO)inVlad Magdalin(Founder)inBryant Chou(CTO)inLinda Tong(Chief Executive Officer)inLinda Tong (CEO)(Founder)Jason Zucchetto(Senior Product Manager)
Co-investors007 Venture PartnersAccelADQAltra VentureAmino CapitalArchetype+37 more
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EXAME is a Brazilian business journalism outlet that publishes news, analysis, and a print magazine covering business, economy, technology, and markets.
Media & Entertainment
Co-investorsCuritiba AngelsInsper Angels
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
CiatechCompassDr. JONESGrãoIndaband
Portfolio news
latest coverage across their companiesJota · finsmes.com · Jun 30, 2026
BotCity · finance.yahoo.com · Sep 30, 2025
Omie · thesaasnews.com · Sep 12, 2025
Frequently asked questions
- How many investments has Astella made?
- Astella has 61 tracked investments, including 3 dated in the last 24 months.
- What stage does Astella invest at?
- Astella invests at the Pre-Seed, Seed, Series A, Series B stages.
- What sectors does Astella focus on?
- Astella focuses on AI & Machine Learning, Consumer, Enterprise Software, Marketplaces, SaaS, Sector Agnostic.
- Where is Astella located?
- Astella is headquartered in São Paulo, BR.
- Does Astella lead rounds?
- Yes, Astella leads investment rounds.
- Who does Astella co-invest with?
- Astella most often shares deals with Norte Ventures, Y Combinator, Bread And Butter Ventures, Llc, among 97 tracked co-investors.
- What size deals does Astella back?
- Across 24 deals with disclosed amounts, Astella has joined rounds of $500K – $17M (median $2M).
Media · Podcasts & interviews
featuring the teamA Ciência do Crescimento nas Startups, com Edson Rigonatti, fundador da Astella | TalksbyLeo 195
TalksbyLeo Podcast · Edson Rigonatti
#21 Better Deals | Edson Rigonatti | Astella: entenda a tese e processo de investimento em startups
Questum · Edson Rigonatti
Como se tornar um product Manager com Edson Rigonatti - VC Astella | Café com Produto #40
Cafe Produto · Edson Rigonatti
#PodKast 189 Edson Rigonatti (Astella): from opening to Nirvana to chasing unicorns in Brazil
K Fund · Edson Rigonatti
Growth Talks presencial com o Edson Rigonatti da Astella Invest
GLA | Growth Leaders Academy · Edson Rigonatti
Deep Growth #15 - Venture capital, Growth, filosofia e aprendizagem - Edson Rigonatti, Astella
GLA | Growth Leaders Academy · Edson Rigonatti
Images
Co-investors · 16
Redpoint eventures is a venture capital firm supporting entrepreneurs by combining local and global VC benefits, including company building, financing, and exit support. It co-founded Cubo, a leading tech entrepreneurship hub in Latin America.
DGF Investimentos is a São Paulo-based venture capital firm founded in 2001 that backs early-stage B2B software companies, including SaaS and AI-native platforms, across multiple funds.
Vox Capital is a Brazilian impact-focused investment firm combining financial expertise with socio-environmental purpose, offering venture capital, private debt (fixed income), and portfolio solutions.
Headline is a global venture capital firm investing in early- and growth-stage founders, with teams on the ground across multiple continents.
Picus Capital is an early-stage technology investment firm with a long-term investment philosophy, partnering closely with founders on strategic and operational challenges to build global companies.
Illuminate Ventures is a seed-stage venture capital firm focused on B2B/enterprise software companies, typically serving as a startup's first institutional investor. It leverages data and AI-driven platforms and applications to help early-stage teams become market leaders.
Upload Ventures is an investment firm focused on supporting Latin American founders and leaders, positioning itself as a hands-on partner providing capital, support, and experience throughout a company's journey.
Four Rivers Group is a venture capital firm investing in expansion-stage technology companies across global markets, offering flexible financing structures with no minimum check size or ownership requirements.
DOMO.VC is a Brazilian early-stage venture capital firm investing in technology startups across Latin America, with a focus on disruptive and innovative founders.
SP Ventures is a Latin American venture capital firm focused on AgFood and climate technology, investing at the intersection of food security and the climate crisis.
Yellow Rocks! is a venture fund whose partners each bring their own areas of expertise, investing in startups across selected industries.
▶4 more co-investors
Grupo Globo - Mídia e ConteúdoAndreessen HorowitzRed Swan VenturesC3 Ventures
Firms observed investing alongside Astella, from public investor directories. Shared companies are the overlap with Astella's recorded portfolio.
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