Webflow

Webflow, Inc. is an American software-as-a-service company headquartered in San Francisco that provides a browser-based visual editor for designing, building, hosting and publishing websites. Users assemble pages from unstyled HTML elements, control CSS properties through a cascading class system and variables, and build reusable components; Webflow generates the underlying HTML, CSS and JavaScript, which can also be exported as clean, semantic code. The platform includes a visual, composable CMS with headless APIs, interactions and animation tooling (including support for Spline, 3D, Lottie and dotLottie assets), SEO controls, localization, forms and logic, e-commerce and user accounts, collaboration features such as roles and permissions, page branching and comments, and staging plus production publishing environments.

Beyond the site builder, Webflow markets adjacent products: Analyze for site-wide and page-level analytics, Optimize for experimentation and A/B testing, Localize for multilingual experiences, an Apps marketplace and Designer integrations, and Webflow Enterprise for large teams needing scale, dedicated support, security and compliance. More recently the company positions itself as an "agentic web marketing platform," adding an AI site builder that generates and customizes sites from verbal descriptions, AI-assisted optimization, and answer-engine optimization (AEO) features intended to make sites discoverable to AI search as well as human visitors. Supporting resources include Webflow University courses, a help center, developer documentation and a Certified Partner program.

Webflow was used by 1.2% of the top 10 million websites in 2025 according to W3Techs, and the company reports more than 300,000 brands on the platform.

Founding story

Webflow was founded in 2013 by brothers Vlad and Sergie Magdalin together with Bryant Chou, and launched publicly on 5 August 2013. Before gaining traction the founders endured a failed Kickstarter campaign, a rejection from Y Combinator and significant personal credit-card and medical debt, and were about a month from abandoning the effort with no product, users or revenue; the company subsequently graduated from Y Combinator's accelerator in 2013. Vlad Magdalin has described arriving in the United States as a refugee from the Soviet Union 30 years before the 2021 Series B.

Business model

Webflow sells subscription software: a free Starter tier for building, with paid site plans required to publish and host and to unlock additional features, plus workspace/team plans and a higher-touch Webflow Enterprise offering sold through a sales team. Hosting and content management are bundled with the platform, and an Apps/Marketplace ecosystem and Certified Partner network surround the core product.

Recurring subscription revenue from site and workspace plans and from Enterprise contracts. At the time of the 2021 Series B, the company said larger accounts carried average contract values several orders of magnitude above SMB agreements, while enterprise customers represented roughly 5% of the business.

Traction

By the end of 2020 Webflow reported over 2 million users and more than 100,000 customers across 190 countries, a team of 225, tens of thousands of projects launched monthly, and cash-flow-positive operations for the year, with the business and customer base roughly doubling in 2020. Marketing materials later cited 200,000+ organizations and, more recently, 300,000+ brands using the platform. Wikipedia lists employee headcount in the 501–1,000 band.

Latest developments

Webflow has repositioned around AI, describing itself as an "agentic web marketing platform" with shared workspaces for human team members and AI agents, AI-driven optimization, and answer-engine optimization features ("Machine Mode") aimed at visibility in AI search. Product areas Analyze, Optimize and Localize have dedicated documentation, and in March 2026 the company acquired AI content-generation startup Vidoso.ai to strengthen its marketing suite. Webflow Conf '26 has been announced with Seth Meyers among the participants.