Purple Metrics
Founded 2021 · 31 employees on LinkedIn · 1 known investors
Find your way into Purple Metrics
305 people in our graph share verified history with the Purple Metrics team — schools, employers, funds. One of them is your warm intro.
Gabriel Farmeunlockedknows Eduardo Tolmasquim · together at Pontifícia Universidade Católica do Rio de Janeiro (overlapped)
×4knows the team · via Pontifícia Universidade Católica do Rio de Janeiro
×5knows the team · via Alma Mater Studiorum – Università di Bologna
×2knows the team · via Universidade Federal do Rio de Janeiro
Purple Metrics develops software to measure and attribute branding efforts to business results, serving marketing teams. The company addresses the challenge of tracking brand impact in marketing budgets.
Founders & leadership
Purple Metrics was founded in 2021 by Guta Tolmasquim, Eduardo Tolmasquim, and Lucas Yokota.
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Guta TolmasquiminFounder and CEOGuta Tolmasquim founded Purple Metrics after spending over a decade in growth marketing, branding, and advertising roles with global brands, and previously starting a branding services company that worked with over 200 startups. She is now CEO of Purple Metrics, which provides software to measure and attribute branding efforts to business outcomes for marketing teams.
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Eduardo TolmasquiminCo-founder and CTOEduardo Tolmasquim is Co-founder and CTO of Purple Metrics, which builds marketing mix modeling software to measure marketing impact and inform budget allocation decisions. He previously worked as a Product Owner in e-commerce for three years and as an iOS developer for three years.
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Lucas YokotainCo-founder and COOLucas Yokota is co-founder and COO of Purple Metrics, which provides marketing mix modeling software for measuring brand impact. He previously spent six years at Google working with marketing leaders on measurement and investment strategy.
Investors · 1
In the news
Frequently asked questions
- What does Purple Metrics do?
- Purple Metrics develops software to measure and attribute branding efforts to business results, serving marketing teams. The company addresses the challenge of tracking brand impact in marketing budgets.
- Who founded Purple Metrics?
- Purple Metrics was founded by Guta Tolmasquim, Eduardo Tolmasquim, Lucas Yokota in 2021.
- Who are Purple Metrics's investors?
- Purple Metrics's investors include Astella.