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Purple Metrics

Founded 2021 · 31 employees on LinkedIn · 1 known investors

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Purple Metrics develops software to measure and attribute branding efforts to business results, serving marketing teams. The company addresses the challenge of tracking brand impact in marketing budgets.

Marketing TechSaaS

Founders & leadership

Purple Metrics was founded in 2021 by Guta Tolmasquim, Eduardo Tolmasquim, and Lucas Yokota.

GTGuta Tolmasquim
Guta TolmasquimFounder and CEOGuta Tolmasquim founded Purple Metrics after spending over a decade in growth marketing, branding, and advertising roles with global brands, and previously starting a branding services company that worked with over 200 startups. She is now CEO of Purple Metrics, which provides software to measure and attribute branding efforts to business outcomes for marketing teams.
ETEduardo Tolmasquim
Eduardo TolmasquimCo-founder and CTOEduardo Tolmasquim is Co-founder and CTO of Purple Metrics, which builds marketing mix modeling software to measure marketing impact and inform budget allocation decisions. He previously worked as a Product Owner in e-commerce for three years and as an iOS developer for three years.
LYLucas Yokota
Lucas YokotaCo-founder and COOLucas Yokota is co-founder and COO of Purple Metrics, which provides marketing mix modeling software for measuring brand impact. He previously spent six years at Google working with marketing leaders on measurement and investment strategy.

Investors · 1

Frequently asked questions

What does Purple Metrics do?
Purple Metrics develops software to measure and attribute branding efforts to business results, serving marketing teams. The company addresses the challenge of tracking brand impact in marketing budgets.
Who founded Purple Metrics?
Purple Metrics was founded by Guta Tolmasquim, Eduardo Tolmasquim, Lucas Yokota in 2021.
Who are Purple Metrics's investors?
Purple Metrics's investors include Astella.