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Croct
Techstars '24São Paulo, BR · Founded 2020 · 14 employees on LinkedIn · 3 known investors
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Croct provides a customer data platform that integrates with e-commerce, content management, and marketing tools to unify customer profiles and behavioral data. It serves growth teams and development teams at companies using platforms like Shopify, Strapi, and HubSpot.
Also known as Croct
Investors · 3
How we know: Astella's portfolio page · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026Croct offers a headless content management system aimed at website optimization, combining component-based content management with a built-in customer data platform, audience segmentation, personalization, A/B testing, and analytics. The platform lets teams capture visitor behavior and traits, build audiences, deliver tailored content variants to those audiences, and measure results without assembling separate CDP and analytics vendors.
The product is delivered through developer-oriented integration (client- and server-rendered components, documented APIs and SDKs) paired with a no-code interface so that marketing and growth staff can iterate on content and experiments after initial setup. Capabilities described by the company include profile schemas, identity resolution, user profiles and journey timelines, recency- and frequency-based segment criteria, AI-generated audiences, Bayesian A/B testing, and segmented dashboards that break metrics down by audience. Data can be imported from existing databases and enriched profiles exported to marketing, analytics, or sales tools.
Business model
Croct sells its platform on a freemium software-as-a-service basis: a free plan provides core features with no credit card required, with paid upgrades and a direct sales motion for larger accounts.
Subscription software with a free tier and paid upgrade path, alongside a contact-sales channel for larger deployments.
Traction
The website references more than 1,000 reviews and G2 recognition as a momentum leader and high performer across four categories, including a #1 ranking as headless CMS for personalization and easiest Component CMS to implement. Named customers providing testimonials span logistics, accounting, apparel, fintech, fitness, banking, and agency sectors.
▸Full profile — market position, technology, go-to-market, geography
Market position
Croct positions itself against both headless CMS vendors (Strapi, Sanity, Contentful, Prismic, Hygraph, Storyblok, Prepr, Builder.io) and experimentation/personalization and CDP tools (Optimizely, VWO, Dynamic Yield, Mutiny, Segment), arguing that its bundled CDP, personalization, testing, and analytics remove the need for additional vendors. The company cites G2 recognition in Headless CMS, Personalization, A/B Testing, and Component CMS categories.
Bundling content management, a customer data platform, personalization, Bayesian A/B testing, and real-time analytics in one product rather than relying on external CDP and analytics vendors, with emphasis on short implementation time, no-code iteration after setup, and personalization rendered without visible flicker.
Technology
A headless, component-oriented CMS with an embedded customer data layer that records events and attributes in real time, resolves identities into unified profiles, and serves personalized content through client- or server-side rendering. The platform includes AI-assisted audience creation, Bayesian A/B testing, and unsampled segmented analytics, and exposes APIs and integrations for importing and exporting customer data.
Go-to-market
Self-service sign-up on a free plan combined with an enterprise sales team, supported by developer documentation, a Slack community, comparison pages against competing CMS and experimentation tools, and G2 ratings used as social proof.
Growth leaders, CRO managers, product managers, developers, and designers at companies running content-driven websites and e-commerce operations; cited users include Cobli, Contabilizei, Hering, Creditas, SmartFit, Caixa, Corpay, NerdWallet, Media.Monks, Corebiz, Enext, Iszi, and Parque Bondinho Pão de Açúcar.
Geography
Customer testimonials are predominantly from Brazilian companies and agencies, with at least one United States-based customer reference (NerdWallet).
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Croct.
In the news
▸Research sources · 7
primary sources listed
- Croctcroct.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Croct do?
- Croct is a headless CMS with built-in customer data, personalization, A/B testing, and real-time analytics for web apps.
- Who are Croct's investors?
- Croct's investors include Astella, big_bets, Techstars.
- Where is Croct headquartered?
- Croct is headquartered in São Paulo, BR.