Where does Lucas Yokota work?

Lucas Yokota is Co-founder and COO of Purple Metrics.

What companies did Lucas Yokota found?

Lucas Yokota founded Purple Metrics.

Where did Lucas Yokota go to school?

Lucas Yokota studied at ESPM (Advertising and Marketing, Marketing); Reforge (Marketing Leadership); Tera (Digital Marketing & Growth).

Lucas Yokota

Founder

Co-founder and COO at Purple Metrics

São Paulo, Brazil

FoundedPurple Metrics

Find your path to Lucas

75 people in our graph share verified history with Lucas — schools, employers, funds. One of them is your warm intro.

Paulo VerasunlockedLucas: together at Localiza&Co (2024–2026)

×3Lucas: together at Quanto

Lucas: together at ESPM Júnior - SP

×3Lucas: together at Purple Metrics

Co-founder and COO at Purple Metrics

Intro paths

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In turn, Lucas can intro founders to Purple Metrics's investors below.

Purple Metrics's investors · 1

AstellaSão Paulo · since 2023

Co-founders at Purple Metrics

Guta TolmasquimFounder and CEO

Eduardo TolmasquimCo-founder and CTO

Experience

Purple MetricsCo-founder & COOcurrent2023 — present
Purple MetricsGrowth2022 — 2023
Localiza&CoMarketing Advisory Boardcurrent2024 — present
TeraProfessor - Product Marketingcurrent2024 — presentSão Paulo, Brazil
QuantoHead of Marketing2021 — 2022
GoogleSales Account Executive, Google Ads2019 — 2021São Paulo Area, Brazil
GoogleSales Account Manager, Google Ads2017 — 2019São Paulo Area, Brazil
GoogleCustomer Support, Google Ads2015 — 2017Greater São Paulo Area
Google for StartupsMentor (Marketing & Growth)2019 — 2021São Paulo, Brazil
MicrosoftProduct Marketing Intern - Windows (B2C)2014Brazil
MicrosoftHR Intern - HRBP2013 — 2014Brazil
ESPM Júnior - SPHR and Consulting Director2011 — 2013

Skills & more

Go-to-Market StrategyGrowth MarketingLeadershipBusiness Decision MakingStakeholder ManagementManaging UpTeachingPositioning (Marketing)Revenue & Profit GrowthCustomer SuccessGrowthSales

+12 more

BrandingContent MarketingProduct MarketingMarketingMarketing StrategyMarketing CommunicationsStrategic PlanningDigital MarketingPeople SkillsTeam BuildingAdvertisingPeople-oriented

Languages Espanhol · Inglês · Japanese · Japonês · Português

Branding: Strategic Positioning for Startups — Brand Gym
Future Leaders at Google — Google
Growth Marketing (In partnership with Google for Startups) — Growth Academy
Branding Fundamentals — TroianoBranding
Business Associate Program — Google

From Lucas's professional profile.

Frequently asked questions

Who is Lucas Yokota?: Co-founder and COO at Purple Metrics
Where does Lucas Yokota work?: Lucas Yokota is Co-founder and COO of Purple Metrics.
What companies did Lucas Yokota found?: Lucas Yokota founded Purple Metrics.
Where did Lucas Yokota go to school?: Lucas Yokota studied at ESPM (Advertising and Marketing, Marketing); Reforge (Marketing Leadership); Tera (Digital Marketing & Growth).

Founder mafias

Reforge mafia25

Also came through, then founded or led a company.

Ed EscobarGrowth SeriesFounded Blanket +1 Sergi BastardasAdvanced Growth ModelsFounded Orbio Katheleen EvaProduct Led GrowthFounded Lifescape Craig HunterGrowth SeriesFounded General Assembly Nitthin NairFounded MedPiper Technologies, Inc Anahí SosaProduct StrategyFounded Perfekto

+ 18 more →

ESPM mafia7

Also came through, then founded or led a company.

Maria Oliveira TamelliniInternational CertificationFounded GamerSafer Pedro RosoExecutive EducationFounded Docket Rodrigo AmatoBachelorFounded Laqus Roberto PaschoalPós graduaçãoFounded Kompa Saúde Fernando NunesExtensãoFounded Transfeera Gui FerreiraEstratégia em Marketing DigitalFounded Atomsixstudio

Tera mafia5

Also came through, then founded or led a company.

Thiago GarutiDigital Product LeadershipFounded Malga Andre AbreuData LeadershipFounded BossaBox Pedro ChavesProduct ManagerFounded Celero Tricia AraujoDIGITAL PRODUCT DESIGNFounded Fofuuu

Same school

Also attended ESPM40

Marcelo HomrichVice President, Programs at Halcyon Patricia CordeiroInvestment Partner LAC at Circulate Capital Joelle MaslatonVice President and Venture Partner at Gibraltar Ventures Ricardo SangionPartner at TheVentureCity Flavia PiniPartner at HiPartners Capital&Work Eduardo TerraPartner (Advisor) at HiPartners Capital&Work

+ 34 more

Also attended Reforge32

Suzanne HollowayOperating Partner, Marketing at KPCB Ignacio GallegosAdvisor at Curiosity VC Sergi BastardasInvestor at Enzo Ventures Katheleen EvaSenior Associate at Stand Up Ventures Craig HunterPartner at Amplify Capital Kate OvwighoseGrowth Lead at Founders Factory Africa

+ 26 more

Also attended Tera9

Igor PiquetInvestor at MatterScale Ventures Pedro AlmeidaAssociate at Alexia Ventures Nicolas IlgSenior Associate at Segue Sustainable Infrastructure Acacia MorenaInvestor at DOMO.VC Daniel MagalhãesInvestor at DOMO.VC Thiago GarutiFounder at Malga

+ 3 more

Shared employers

+ 1,994 more

Also worked at Microsoft2,000

Reid HoffmanCo-founder of LinkedIn; Partner at Greylock Garry TanPresident & CEO of Y Combinator Nat FriedmanCo-lead of Meta Superintelligence Labs; co-founder of NFDG Kai-Fu LeeChairman of Sinovation Ventures and CEO of 01.AI Bill GatesCo-founder of Microsoft; Chair of the Gates Foundation Mike KriegerCo-founder of Instagram; Chief Product Officer at Anthropic

+ 1,994 more

Find your path to Lucas

Co-founder and COO at Purple Metrics

Intro paths

Purple Metrics's investors · 1

Co-founders at Purple Metrics

Experience

Skills & more

Frequently asked questions

Founder mafias

Reforge mafia25

ESPM mafia7

Tera mafia5

Same school

Also attended ESPM40

Also attended Reforge32

Also attended Tera9

Shared employers

Also worked at Localiza&Co2

Also worked at Quanto3

Also worked at Google2,000

Also worked at Microsoft2,000