Birdie

Birdie is a London-based provider of software for home healthcare and social care agencies. Its platform is organised around five product areas — care management, rostering, finance, quality and compliance, and workforce management — delivered as a single system with unified client records covering care plans, visit notes and eMAR, scheduling that links visits to care plans and generates timesheets, invoicing drawn from completed visits, and task and evidence-tagging automation. The company also offers a family app for relatives and a carer app that works offline and provides rotas, person-centred client profiles, handover notes, medication tasks with body maps and PRNs, a breakdown of worked time, mileage and travel, concern-raising to the office, and in-app messaging.

Analytics are a central element: the platform offers more than 50 reports and real-time dashboards covering carer punctuality, visit completion and profit and loss, real-time alerts for medication issues, late visits and client concerns, and a proprietary Birdie Quality Score (Q-Score) that provides predictive benchmarking against Care Quality Commission ratings using criteria such as alert responsiveness, call monitoring and medication monitoring. A newer product, SmartPlans, generates personalised care plans from recorded conversations. Birdie also states it has built its own ontology for tasks and assessments based on a comprehensive geriatric assessment framework and applies natural language processing and AI models to anticipate health and wellbeing trends, with the longer-term aim of enabling predictive, preventative and value-based care delivery.

Around the software, Birdie provides customer support via live chat seven days a week, a help centre with 230+ articles, the Birdie Academy training programme, quarterly one-to-one sessions with a Birdie specialist, onboarding and customer success teams, product co-development with customers, and Flock, a community for social care professionals.

Founding story

Birdie was founded in 2017 with the stated aim of creating a world in which people age vibrantly and with confidence, and of reinventing home healthcare for older adults.

Business model

Birdie sells a software-as-a-service platform to homecare and social care agencies, providing software only and not hardware such as phones, on the basis that carers use their own smartphones and costs are kept lower as a result. Service elements including onboarding, a seven-day-a-week support team, training resources and quarterly review calls are bundled with the platform.

Software subscription sales to care agencies; the company supplies software only and does not provide hardware.

Traction

By June 2022 Birdie reported partnerships with around 700 care businesses, approximately 35,000 care recipients and 8,000 family members supported, millions of visits delivered per month, and 3x growth in demand over the preceding 12 months. The company's website subsequently cites over 1,000 homecare businesses and a community of 3,000+ social care professionals, with 388 reviews rated Excellent. The carer app is described as used by over 50,000 carers. Support metrics cited include a 90% customer satisfaction score and average response times of 10 minutes. A study cited by the company found 73% of users saved an average of 7-15 hours a week on day-to-day operations, and partners saw an average 21% improvement in quality score within six months of adoption.

Latest developments

Birdie has launched SmartPlans, a tool that generates personalised care plans from recorded conversations, which customers report using to produce care plans substantially faster. The carer app has received frequent releases, including a May visual refresh with new fonts, colour palette and accessibility improvements, and performance work for lower-end devices; the version history runs to 17.16.0 in August. Following its 2022 Series B, the company set out plans for international expansion in continental Europe, a rostering tool update optimising fulfilment rates, and investment in a clinical engine, data analytics, NLP and AI for predictive insights.