Fundraising Fox

VIEWPOINT VENTURES

Venture capital

New York · Seed–Series B · 9 people tracked

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Investment thesis

Viewpoint targets the tech-enabled transformation of producer-led markets—professional services and independent service providers that remain largely analog and fragmented. The firm believes AI is accelerating new business model formation in these sectors, particularly where traditional SaaS solutions and private equity rollups have failed to gain traction. The portfolio includes software platforms and tools that empower solo practitioners and small business owners across real estate, financial services, legal, wellness, and related fields.

Source: firm website, verified Jul 21, 2026.

Stage
Seed–Series B
HQ
New York, US
Tracked investments
13

Team · 9 people

from the firm's website
Drew Aldrich· Founder and Managing Partner

Founder and Managing Partner of Viewpoint with over ten years of VC experience focused on insurance and wealth management. Previously served as Managing Director at American Family Ventures and founding team member at AXA Venture Partners.

Ori Ben-Yishai· Partner

Partner at Viewpoint and member of the Investment Committee who leads the Viewpoint Industry Network. Brings 15 years of senior experience in insurance and wealth management, including roles as CMO at Chubb and COO at AXA Equitable, plus prior experience as a McKinsey consultant, corporate attorney, and eCommerce founder-CEO.

Ryan Frisbie· Partner

Partner at Viewpoint and Investment Committee member leading sourcing and investing execution. Previously invested at American Family Ventures focusing on Insurtech, Fintech, and consumer sectors, and worked as a management consultant at Bain & Company in private equity.

Joe Guastella· Venture Partner

Venture Partner at Viewpoint and independent board member at Protective Life Corporation. Formerly Senior Partner at Deloitte serving as US and Global Insurance Leader and Financial Services Industry Consulting Leader, recognized as a business strategist with deep expertise in life insurance, savings, and pension businesses across multiple markets.

Ayman Babikir· Associate

Associate at Viewpoint focused on sourcing and deal execution. Previously worked as a consultant at Bain & Company on private equity diligences and fund strategy, with additional experience as a strategy extern at Lean Technologies. Holds a B.S. in Management Science & Engineering from Stanford University.

Geordan Mandell· Chief of Staff and VP of Operations and Finance

Chief of Staff and VP of Operations and Finance at Viewpoint overseeing non-investment operations. Previously held operations and leadership roles at Saltwater Capital, Tex and Company, Sunriver Management, JAT Capital Management, and JPMorgan Private Bank.

Grace DeVries· Executive Assistant & Marketing Coordinator

Executive Assistant and Marketing Coordinator at Viewpoint assisting the Industry Network team and operations leadership. Previously served as executive and personal assistant to the CEO of JAT Capital Management and holds a B.A. in Psychological Science from Central Connecticut State University.

Joanna McNamara· Executive Director

Executive Director at Viewpoint leading delivery of strategic value to Viewpoint Industry Network partners. Spent over 25 years at Chubb Insurance in numerous executive, operational, and technical roles spanning commercial and personal lines underwriting, business management, and high net worth business development.

Sean Song· Vice President

Vice President at Viewpoint and member of the Investment Team focused on sourcing and deal execution. Previously worked as Senior Consultant at L.E.K. on private equity diligences and corporate strategy. Holds a B.S. from Georgia Institute of Technology and an M.B.A. from NYU Stern School of Business.

What they invest in

from 6 of 13 portfolio companies

Enterprise Software ×4AI & Machine Learning ×3Healthtech ×3SaaS ×3Fintech ×2Developer Tools ×1HR Tech ×1InsurTech ×1

HQs:United States×4

Investments · 13 tracked

founders shown can be your intro path
Aestheticaesthetic.comin𝕏

Aesthetic uses AI to generate images based on a user's personal visual style, producing results in seconds.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareNew York City, US

Nate Smith(Founder/CEO)inMatthew Trost(Founder/CTO)in

Connectivconnectiv.com
Fartherfarther.com

Farther builds technology for wealth advisors and ultra-high-net-worth clients, offering a platform for wealth management services including investment strategy, tax-efficient solutions, and family office operations.

AI & Machine LearningFintechSaaSSan Francisco, US

Taylor Matthews(Founder & CEO)Brad Genser(Founder)

HealthSherpahealthsherpa.comin𝕏

HealthSherpa provides a private-sector marketplace platform for individuals to browse and enroll in health insurance plans, similar to the government's Healthcare.gov website.

HealthtechSacramento, US

George Kalogeropoulos(Founder/CEO)Ning Liang(Founder)in

Hellogoodwinhellogoodwin.comin𝕏
Joinmoxiejoinmoxie.comin
Nayyanayya.comin𝕏

Nayya operates an AI-powered platform that integrates health and financial data from multiple sources to help employees manage their benefits and personal well-being. The platform serves employer benefit users and employers seeking to connect fragmented health and financial products.

AI & Machine LearningEnterprise SoftwareHealthtechHR Tech

Partner Loginfundpanel.io
PLACEplace.comin

Simplifying the real estate lifecycle for agents and consumers

PolicyFlypolicyfly.comin𝕏

PolicyFly provides a digital platform for specialty insurance that automates underwriting, policy servicing, and submission management. The platform serves specialty insurance carriers and agents, consolidating previously fragmented processes into a single system.

Enterprise SoftwareFintechInsurTechMarketplacesSaaSNew York City, US

Marcel Esser(Founder)Michael Fiedel(Founder)inCory Crosland(CEO & Co Founder)

Spark Advisorssparkadvisors.comin

Spark Advisors provides a software platform for Medicare brokers, principals, and call centers to manage client workflows including contracting, finance, enrollment tracking, and commission reconciliation.

Enterprise SoftwareHealthtechSaaS

Terntern.travelin
Thinksurancethinksurance.usin

Frequently asked questions

What stage does VIEWPOINT VENTURES invest at?
VIEWPOINT VENTURES invests at the Seed, Series A, Series B stages.
What sectors does VIEWPOINT VENTURES focus on?
VIEWPOINT VENTURES focuses on AI & Machine Learning, B2B Marketplaces, SaaS.
Where is VIEWPOINT VENTURES located?
VIEWPOINT VENTURES is headquartered in New York, US.

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