Piere

Piere operates a consumer personal finance application available on iOS, Android and the web. The product connects to a user's existing bank accounts — the company states no new bank account is required and cites 95% bank coverage for its connections — and uses AI to build budgets, categorize transactions, track spending, income, investments and net worth, and automate money movement between accounts.

Core features described by the company include "Piere IQ" for creating budgets in seconds (marketed as "2-Tap Budgets" with rollovers), "Moves" that automate financial goals such as saving, repaying debt and rounding up spare change, transaction review and automatic categorization, rules that automatically update a transaction's category, name, notes and tags, spending trend and direct-debit reporting, and a calendar heatmap of daily spending totals. Engagement and rewards features include "Daily Digs," a daily money-knowledge question with cash payouts and partner boosts, and "Piere Perks," a members-only rewards program offering partner rewards and vacation stays via a Piere Perks card.

Business model

Consumer subscription software: the app is offered with free sign-up and a free trial, alongside a paid tier branded Piere Platinum that carries a money-back guarantee. A rewards layer (Piere Perks, Daily Digs) involves partner offers and cash payouts to members.

Paid subscription tiers, including Piere Platinum, layered on a free sign-up; partner-linked member rewards programs.

Traction

The company states an average of about $6,500 in yearly savings per user, $2.43 billion in lifetime user growth, and 95% bank coverage for its account connections.