Atlas

Atlas operates an invite-only membership card paired with a mobile app that gives members access to reservations and bookings across three product lines: Atlas Hotels, Atlas Dining and Atlas Experiences. Atlas Hotels offers a curated selection of luxury properties bookable with points or preferred rates, with in-app search filters by city, country or specific property, stored card details for one-step booking, and a view of upcoming travel details and reservation information. Listed properties include Aman Tokyo, Aman New York, Cheval Blanc Paris, Ritz Paris, Four Seasons Hotel George V, The Oberoi Marrakech, Hotel Costes, JK Place Paris, The Twenty Two in London, Beverly Hills Hotel, Faena Hotel Miami Beach, Cipriani in Venice and Mandarin Oriental properties in Marrakech and Lake Como.

Atlas Dining provides priority reservations at restaurants in New York, Los Angeles, San Francisco, Miami and other cities, bookable in-app or by texting an Atlas concierge. The company says it holds dedicated tables reserved exclusively for members at sought-after restaurants and provides personalized recommendations on new and hard-to-book venues; members can view or change upcoming reservations in the app. Named restaurants include ITO, The Corner Store, Bungalow and Ambassadors Clubhouse in New York, Chateau Marmont and RVR in Los Angeles, Cotogna in San Francisco, Sunny's Steakhouse and Mandolin Aegean Bistro in Miami, and Gymkhana and Berenjak Mayfair in London. Atlas Experiences covers event access such as backstage passes at sold-out concerts, front-row seats at sporting events, the F1 Paddock Club and a Coachella Artist Pass, arranged through the member's concierge.

Business model

Atlas sells an invite-only membership tied to a payment card and app; members earn points that can be redeemed for hotel stays, and access to dining, hotel and event inventory is delivered through the app and a concierge text channel.