/Companies

Fair Warranty

AntlerPlug and Play Ventures

Silicon Valley, US · 9 known investors

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Fair Warranty provides insurance pricing and risk management solutions for the automotive sector. The company leverages actuarial expertise and operational scaling knowledge to support insurance sustainability and growth.

Also known as Fair · Fair Warranty

Founders & leadership

WB
William BetteridgeFounder, CEO
SBStephen Bates
Stephen BatesFounder, Chief Risk Officer
WB
Will BFounder

Investors · 9

Company profile

researched Sep 2026

Fair (Fair Warranty) is a vehicle protection company offering extended auto warranties, structured as vehicle service contracts that cover mechanical and electrical breakdowns after a manufacturer's warranty expires. Plans are tiered: a Powertrain level covering engine, transmission, drive axle and transfer case; a Standard/Gold level adding steering, electrical, air conditioning and related systems; and a Premium/Platinum exclusionary level positioned as closest in scope to a manufacturer's warranty, including enhanced engine, transmission and electrical coverage and hybrid-specific parts. Separate New Owner and Existing Owner plan families exist, with New Owner plans applying to vehicles purchased within the prior two weeks and being the only plans that cover EVs.

Coverage extends to more than 1,000 parts, and the company states it covers over 6,000 vehicles nationwide. Eligibility is limited to vehicles up to 10 years old with up to 150,000 miles at sign-up, with coverage capable of running to roughly 190,000 miles at expiration; exotic, commercial, heavily modified, off-road and salvage-title vehicles are excluded. Plans include 24/7 roadside assistance (towing, jump-starts, tire changes, lockout, fuel delivery, winching), trip interruption reimbursement for food and lodging during overnight repairs more than 150 miles from home, and rental car or rideshare reimbursement for covered repairs exceeding four hours of labor. Standard exclusions cover routine maintenance, wear items, cosmetic damage, pre-existing conditions, unauthorized repairs and damage from accidents, neglect or misuse.

Customers can use any licensed repair facility in all 50 states and choose their own mechanic, with pre-approval required before covered repairs. Claims can be filed online through a customer dashboard or by phone. Terms include a 30-day/1,000-mile waiting period, plan transferability to a subsequent vehicle owner, and a money-back guarantee (stated as 30 days on the company's site and 60 days in third-party review coverage), followed by prorated refunds.

Business model

Fair sells vehicle service contracts (not auto insurance) covering mechanical and electrical failures after the factory warranty expires. It acts as a direct warranty provider, administering and paying claims itself rather than routing them through third-party administrators, and pays repair facilities directly where possible so that customers cover only their deductible. Default deductible is $100, with $250 and $500 options available on request.

Revenue comes from the sale of vehicle service contracts, offered either as a flexible monthly subscription or as a pay-in-full purchase, with no long-term commitment and cancellation permitted at any time. Customers also pay a per-claim deductible.

Traction

As of March 2025 Fair reported a 5.0-star Google rating from 16 reviews and a 4.4-star Trustpilot rating from 17 reviews, and stated that most claims are processed within 12 hours. The company's site cites coverage of more than 6,000 vehicles nationwide and access to a network of over 7,000 preferred repair shops via OpenBay.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Fair is a recent entrant in the U.S. extended vehicle warranty market, competing with established providers such as Endurance. As of March 2025 it had accumulated only a small number of public reviews (16 on Google, 17 on Trustpilot), consistent with early-stage scale, while third-party review coverage described its sample quote pricing as affordable relative to other providers researched.

Fair positions itself against legacy warranty providers on transparency, digital self-service and the absence of pushy sales tactics and hidden fees. Operationally, it differs from many competitors by acting as a direct warranty provider rather than a marketer of third-party administered plans, which is associated with faster claims handling; it also allows free choice of any licensed repair shop and offers discounts at a preferred shop network.

Technology

Fair operates a digital-first purchasing and servicing stack: online quoting from vehicle information, instant contract delivery at onboarding, a customer dashboard for claims filing and plan management, and online integration tools that embed coverage options into partners' vehicle sales and financing experiences.

Go-to-market

Most customers reach Fair through partner channels rather than direct marketing: online vehicle retailers, marketplaces, affinity groups, and banks and credit unions that finance vehicle purchases. Fair supplies online integration tools that let partners present and explain coverage during the car-buying or financing flow. The company also sells directly via its website, where customers enter vehicle details, receive a quote and check out online, and it operates phone-based sales and support with extended weekday and weekend hours.

Owners of everyday passenger vehicles up to 10 years old and under 150,000 miles, reached both directly and while purchasing or financing a used vehicle through Fair's retail, marketplace, affinity-group and lender partners.

Geography

United States. Vehicle service contracts are sold in all states except California, Florida and Massachusetts, while covered repairs can be performed at licensed mechanics in all 50 states.

History

The company began in 2024 and was described in March 2025 as a newcomer to the extended warranty industry, with a small but positive review base at that time.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Claims processing timeMar 2025Most claims processed within 12 hours
Google ratingMar 20255 stars (16 reviews)
Parts coveredJan 20261,000 parts
Preferred repair shop networkMar 20257,000 repair shops
Trustpilot ratingMar 20254.4 stars (17 reviews)
Vehicles coveredJan 20266,000 vehicles

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 2

Companies working in the same space as Fair Warranty.

Timeline · 1

launches, deals, and filings
Mar 2025
Distribution through online car retailers, marketplaces and financial institutions

Fair distributes its vehicle service contracts through partner channels including online vehicle retailers, marketplaces, affinity groups, banks and credit unions, and also offers a network of over 7,000 preferred repair shops through OpenBay where customers receive a 25% discount on out-of-pocket repair costs.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Fair Warranty do?
Fair is a U.S. vehicle protection company selling direct-administered extended auto warranties online and through partner channels.
Who founded Fair Warranty?
Fair Warranty was founded by William Betteridge, Stephen Bates, Will B.
Who are Fair Warranty's investors?
Fair Warranty's investors include Antler, Blue Collective, Copper Sky Capital, Idealab, Render Capital, TruStage Ventures, BMW i Ventures, Plug and Play Ventures and 1 more.
Where is Fair Warranty headquartered?
Fair Warranty is headquartered in Silicon Valley, US.