Maxwell Financial
Techstars '16Denver, US · Founded 2015 · 488 employees on LinkedIn · 9 known investors
Maxwell provides software solutions for mortgage lenders, including point-of-sale, loan fulfillment, and due diligence tools designed for small to midsize community lenders.
Also known as himaxwell · Maxwell
Founders & leadership
Maxwell Financial was founded in 2015 by Evan Einhorn, John Paasonen, and Rutul Dave.
Investors · 9
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Company profile
researched Aug 2026Maxwell (himaxwell.com) offers a suite of technology and services covering the mortgage origination process for lending institutions. Its software products include a point-of-sale application for borrower intake, a pricing tool (QuickPricer), eClose, business intelligence reporting, integrations with loan origination systems, and customization options for lender-specific workflows.
Beyond software, Maxwell operates service lines that lenders can adopt selectively or as a full suite. Maxwell Fulfillment supplies US-based staff for loan processing, underwriting, and closing under a variable cost model. Maxwell Diligence acts as a third-party review (TPR) firm serving both investors and sellers for quality control and due diligence. Maxwell Private Label Origination provides outsourced end-to-end origination on a per-closed-loan fee basis, aimed at businesses building mortgage operations from scratch or expanding loan offerings.
Business model
Maxwell combines licensed origination software with outsourced operational services. Fulfillment is offered on a variable cost model, and Private Label Origination is priced as a per closed loan fee, allowing lenders to select individual solutions or the entire suite.
Revenue is generated from lender use of Maxwell's software products and from service engagements, including a variable cost model for fulfillment and a per closed loan fee for private label origination.
Traction
Maxwell reports more than 400 lending institutions using its solutions. Customer-reported outcomes cited on its site include 13% more loans closed per loan officer, 21 basis points saved in cost per loan, 13+ days shaved off time to close, and a 79% increase in closed loans at Modern Home Lending using Maxwell Point of Sale.
▸Full profile — market position, technology, go-to-market, geography
Market position
Maxwell positions itself as a technology and services partner for local and community lenders, reporting more than 400 lending institutions on its platform. Its diligence business states it is approved by all five rating agencies and by 10 of the top non-QM investors.
Maxwell offers both origination software and human fulfillment and diligence operations from a single provider, with modular adoption, workflow customization, LOS integration, variable cost pricing, and data guarantees in its diligence business.
Technology
The product set spans a customizable point-of-sale that integrates with the lender's loan origination system, QuickPricer, eClose, and business intelligence tooling. The company states its point-of-sale saves borrowers more than 15 minutes per application, and it publishes educational material on applying AI in mortgage lending.
Go-to-market
The company sells directly to lending institutions through demo requests and scheduled calls, supported by a resource hub of blog posts, eBooks and whitepapers, a newsletter, and published customer stories from lenders such as Homeowners Financial Group, theLender, Country Bank, and Modern Home Lending.
Mortgage lenders, including banks, independent mortgage banks (IMBs), and credit unions, with materials addressed to mortgage executives and to sales, IT and technology, operations, and compliance functions. The company also serves investors and sellers through its due diligence business.
Geography
Headquartered in Denver, United States, with nationwide infrastructure for private label origination and US-based fulfillment teams serving lenders in local communities across the country.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Maxwell Financial for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Maxwell Financialhimaxwell.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Maxwell Financial do?
- Maxwell provides mortgage origination software and outsourced fulfillment and due diligence services for lenders.
- Who founded Maxwell Financial?
- Maxwell Financial was founded by Evan Einhorn, John Paasonen, Rutul Dave in 2015.
- Who are Maxwell Financial's investors?
- Maxwell Financial's investors include Cohen Circle, Curql Collective, LLC, Matchstick Ventures, Next Level Ventures, Prudence, Techstars, Thirdstream Partners, TruStage Ventures and 1 more.
- Where is Maxwell Financial headquartered?
- Maxwell Financial is headquartered in Denver, US.