Freaksofnature

Freaks of Nature is a personal-care brand that develops sunscreen, skincare and body-care products aimed at outdoor athletes and people who spend extended time outdoors. The brand was launched in May 2024 with two products: the Deeper Dive Moisturizer, a serum gel formulated with a postbiotic bacillus ferment and brown algae extract, and the Daily Defender SPF30 mineral sunscreen formulated with B-Silk, a biofabricated vegan spider-silk protein intended to add a microbiome-friendly protective film. The line has since expanded to include Peak Performance SPF50 mineral sunscreen and sun stick, a Solar Shield SPF30 spray, a Barrier Balancing face wash, an Everyday Endurance natural deodorant with 48-hour odor protection, a Skin Support electrolyte drink, and multi-product bundles, with retail prices ranging from about $20 to $55 for single items and $193.50 for a full assortment bundle.

Products are described as 100% vegan and cruelty-free (with Leaping Bunny certification in process), fragrance-free, non-nano, dermatologist tested, and compliant with Hawaii Reef Act 104. The company states it does not formulate with chemical UV filters, parabens, PEGs, phthalates, silicones, petrolatum, synthetic fragrances, sulfates, phosphates or formaldehyde, and says its ingredient lists align with clean standards used by third-party retailers such as Credo and Whole Foods. Packaging is a mono-material made from 100% recycled Oceanworks ocean-bound plastic, including what the company describes as the first airless pump made from upcycled ocean-bound plastic.

Freaks of Nature is a company of Squared Circles, a consumer-focused venture studio co-founded by Osman Khan, Alexander Gilkes and Lukas Derksen and backed by investors including L Catterton, Regeneration.VC and David Bonderman. Kelly Slater is co-founder; Julia Nimocks, previously at Billie, is co-founder and CEO; Osman Khan is listed as co-founder and board member and Alex Betcu as creative director.

Founding story

Freaks of Nature was created within the consumer venture studio Squared Circles and co-founded with 11-time world surfing champion Kelly Slater, who said he had long sought products engineered for athletic performance that were not harmful to the body or the environment. The studio commissioned an outdoor-athlete consumer survey that identified demand for skin-barrier-focused products before the brand launched in May 2024. Julia Nimocks, who previously worked at Billie, joined as co-founder and CEO.

Business model

Consumer packaged goods sold primarily direct-to-consumer through the brand's own e-commerce site, with a monthly subscription option (1-, 2- or 3-month delivery cadence at 15% off plus free shipping) and a wholesale program for retailers.

Product sales at published unit prices (roughly $20-$55 per item, with discounted multi-product bundles), recurring subscription orders, and wholesale sales at a 40% base discount rising to 45% at $2,000 of account spend and 50% at $5,000+, with a minimum order of one 12-unit case and payment due at order.

Traction

The company's site cites 85,000 customers, more than 75,000 units sold of the Peak Performance Sun Stick SPF50, and hundreds of product reviews (for example 210 on the sun stick, 143 on the SPF30 spray and 81 on the deodorant). Its sunscreen has been cited favorably in press product reviews. A third-party data provider estimates annual revenue of about $1.28 million and 11-20 employees.

Latest developments

In a podcast interview published December 16, 2025, co-founder and CEO Julia Nimocks discussed the expansion into deodorant, the company's distribution and retail approach, a lean operating model using contractors rather than full-time staff, and a 2026 roadmap covering new product launches, team growth and an expanded "Freak Faces" athlete ambassador program. The site lists newer items including the Solar Shield SPF30 spray, Skin Support Electrolyte and Barrier Balancing Face Wash.