Drinkmagna
2 known investors
Magna makes a daily hydration drink mix that blends three forms of magnesium (malate, glycinate, and gluconate) with electrolytes and vitamins to support energy, focus, muscle recovery, and hydration. The direct-to-consumer supplement is sold online in multiple flavors, with a creatine-added version also available.
Also known as Drink Magna · Magna · magna+creatine
Investors · 2
Company profile
researched Aug 2026Magna (Drink Magna) is a consumer supplements brand selling a powdered daily hydration drink mix in single-serve sachets. Its core product, marketed as Core Hydration, combines a three-form magnesium blend (magnesium malate, magnesium gluconate, magnesium glycinate) with a full panel of electrolytes and added vitamins, and is offered in 11 flavors, including recently added Raspberry Iced Tea and Peach Iced Tea.
A second product line, magna+creatine, keeps the same magnesium-based hydration formula and adds 5g of creatine monohydrate per packet, alongside 300mg sodium, 150mg potassium, vitamin D, vitamin B6 and vitamin B12, with stevia leaf extract, citric acid, natural flavors, turmeric and spirulina. It is available in three flavors. The company positions the products around hydration, strength and muscular output, recovery, endurance, and cognitive benefits such as focus and memory, framing creatine as a compounding daily input that saturates phosphocreatine reserves over roughly two to four weeks rather than acting as a stimulant.
Business model
Direct-to-consumer sale of packaged supplement powders through the company's own online store, with one-time purchases, bundle pricing (buy 3 get the 4th free), and recurring subscriptions that customers can update or cancel at any time. A wholesale channel and an ambassador program are also offered.
Product sales of drink-mix sachets online, including subscription-based recurring orders and wholesale purchasing, supported by a 60-day money-back guarantee.
Traction
The company reports more than 5 million units sold of its Core Hydration product, an 11-flavor core lineup, and an expanding product range with the addition of a creatine variant in three flavors and two new iced-tea flavors. It also cites a customer review section, an ambassador program, and participation in fitness community events in New York and Los Angeles in 2024.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the daily hydration and electrolyte drink-mix category, differentiating on a magnesium-led formulation and, in its newer SKU, the combination of hydration ingredients with creatine monohydrate.
Uses three forms of magnesium in a single hydration formula rather than a sodium-dominant electrolyte mix, and combines that base with 5g of creatine monohydrate in its newer product to target both physical output and cognition from one daily sachet.
Technology
Formulation-based rather than technology-based: a three-form magnesium blend (malate, gluconate, glycinate) paired with electrolytes and vitamins, and in the creatine SKU 5g of creatine monohydrate. The company states it uses creatine monohydrate rather than newer "advanced" forms, citing the research base behind monohydrate, and describes the rationale that magnesium activates ATP, creatine helps regenerate it, and sodium-balanced electrolytes support creatine uptake into cells.
Go-to-market
Sells primarily through its own website with subscription and bundle offers, supplemented by a wholesale program, an ambassador program, and community marketing through participation in running clubs and fitness events (examples cited include Skyting in New York and L3G1ON Ride, LSD Run, Soul Cycle and Silver Springs events in Los Angeles in 2024).
Athletes, fitness enthusiasts, and general consumers seeking daily hydration, energy, recovery and cognitive support.
Geography
United States-based operations, with community events referenced in New York and Los Angeles; products are sold online.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsIntroduced a version of its hydration drink mix adding 5g creatine monohydrate to the existing magnesium and electrolyte formula, available in three flavors.
Added Raspberry Iced Tea and Peach Iced Tea flavors to the product line.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Drinkmagnadrinkmagna.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Drinkmagna do?
- Magna sells a daily magnesium- and electrolyte-based hydration drink mix direct to consumers, including a creatine version.
- Who are Drinkmagna's investors?
- Drinkmagna's investors include Evolution VC Partners, SuperAngel.Fund.