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Slate

14 known investors

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Slate offers a mobile app for real-time video content creation and editing, letting teams caption videos with brand fonts and colors, add licensed music, use templates, and publish directly to social channels. It targets brands in the sports and entertainment industries.

Also known as Re:Car · Slate · Slate Auto · Slate Digital Inc. · Slate Teams

Investors · 14

Also in the syndicate · 6

Charge VenturesleadInterplay VCJeff BezosMark WalterTWG GloballeadWise Ventures

Company profile

researched Aug 2026

Slate (operated by Slate Digital Inc., slateteams.com) is a content creation platform built for corporate social media teams. Its browser-based studio and mobile apps provide AI-assisted video and image editing, AI video captioning, and long-form-to-short-form clipping that identifies key moments and converts long videos into social-ready clips. Editing tools are oriented toward formats and layouts for individual social channels.

Brand governance is a central part of the product. Organizations upload brand assets — fonts, colors, overlays, filters, graphics, animations and Photoshop (PSD) files — which are distributed to creators through a Brand Hub and branded templates, so that team members without design or video editing training can produce content within a brand framework. Enterprise brand management features allow grouping of users, assets, campaigns, sub-brands and teams. Integrations support importing media and publishing content directly to platforms including Instagram, TikTok, Snapchat and Twitter. Slate also supplies dedicated account managers with social media backgrounds and creative service and design support.

Founding story

Slate was founded in 2019 by former NFL social media professionals. Michael Horton is identified as co-founder and CEO in the company's 2023 funding announcement.

Business model

Subscription software sold to brands and organizations, with tiered pricing tailored per team based on features, support levels and brand requirements; most subscriptions are stated to range from $5,000 to $20,000 per year. Creative services and dedicated account management accompany the platform.

Annual SaaS subscriptions, with most customer contracts stated at $5,000-$20,000 per year, plus creative and design services support.

Traction

Over 200 brands worldwide as customers as of March 2023, including major US sports leagues and teams; the Dallas Mavericks are cited as creating 100+ posts weekly on the platform. Third-party data estimates annual revenue in the $10M-$25M range and approximately 73 employees as of July 2026.

Latest developments

Slate continues to publish recurring product update posts ("What's New in Slate") through mid-2026 and promotes AI long-to-short video clipping, AI captioning, mobile apps, brand templates and Brand Hub as core features.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as an enterprise-grade, brand-controlled alternative to general-purpose consumer editing tools; customers describe replacing CapCut workflows with Slate and compare it to Canva and CapCut built for brand social teams. As of March 2023 the company reported use by over 200 brands and by every major US sports league.

Combines social-format video and image editing with enforced brand controls, so non-designers can create content that stays within a brand's style guide; brand style guides are converted into a templated creation environment, and enterprise brand/asset management is coupled with human creative services and account managers with social media experience.

Technology

Web-based creation studio plus mobile apps, with AI used for clipping long video into short social clips and for automated captioning. The platform ingests creative file formats such as Photoshop PSDs and TTF fonts, and integrates with social platforms for publishing. Reported web/tech stack includes Mixpanel, Visual Website Optimizer, Chili Piper, Cloudflare CDN, Segment, MySQL and PHP.

Go-to-market

Direct sales via demo requests and self-serve free trials on the company website, supported by dedicated account managers, customer case studies and content marketing (blog, product update posts).

Brand and social media teams at large organizations, including professional sports leagues and teams, universities, media and entertainment companies, and beauty, fashion, retail, fitness and gaming brands. Named users include the NFL, VISA, Nickelodeon, Budweiser, HOKA, Bleacher Report, Amazon, Apollo.io, the Dallas Mavericks, the Detroit Pistons and the Houston Rockets.

Geography

Headquartered at 347 Fifth Avenue, Suite 1402, New York, NY 10016, United States, serving brands worldwide including major sports leagues and teams in the US and abroad; third-party data cites employees across North America, Asia and Europe.

History

Founded in 2019, Slate had grown to serve more than 200 brands worldwide by March 2023, when it announced $5.5 million in seed funding led by Charge Ventures. The company is headquartered in New York.

Compiled by commissioned research from 14 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Base trim battery capacityApr 202652.7 kWh
Base trim payload capacityApr 20261,400 pounds
Base trim rangeApr 2026150 miles
Brands using the platformMar 2023200 brands
Claimed estimated rangeJun 2026205 miles
EmployeesJul 202673 people
Estimated annual revenueJul 2026$10M - $25M (third-party estimate)
Extended battery rangeApr 2026240 miles
Planned annual production capacity, Warsaw factoryJan 2026150,000 vehicles per year
Planned investment in Warsaw, Indiana factoryApr 2026$400M
Planned new jobs at Warsaw facilityApr 20262,000 jobs
Refundable reservationsApr 2026160,000 reservations
Starting price of Slate pickup truckJun 2026$24.9K
Total capital raised to dateApr 2026$1.4B
Typical annual subscription priceJan 2026$5,000-$20,000 per year for most subscriptions

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 6

launches, deals, and filings
Jun 2026
Preorders open for the Slate truck

Preorders for the Slate opened on June 24, 2026, with the pickup targeted to start at $24,950; the CEO stated the vehicle would be profitable and that the company targets positive cash flow the following year.

source ↗

Apr 2026
Slate Auto closes $650M Series C led by TWG Global

Slate Auto announced a $650 million Series C round led by TWG Global, a firm run by Mark Walter and Thomas Tull, bringing total capital raised to roughly $1.4 billion. The company said the round funds the next stages of production in 2026.

$650M source ↗

Mar 2026
Peter Faricy appointed CEO; Chris Barman becomes President of Vehicles

Former Amazon Marketplace VP Peter Faricy was named CEO, succeeding Chris (Christine) Barman, who moved to the role of President of Vehicles.

source ↗

Jan 2026
Retrofit of Warsaw, Indiana plant for vehicle production

Slate is retrofitting a former LSC Communications printing plant in Warsaw, Indiana, that closed in 2023, targeting production start at the end of 2026, with approximately $400 million of planned investment and over 2,000 new jobs.

$400M source ↗

Apr 2025
Slate emerges from stealth and reveals the Slate vehicle

After operating in stealth mode since its 2022 founding, the company publicly revealed the Slate, a configurable electric pickup that can be converted into an SUV.

source ↗

Mar 2023
Slate announces $5.5M in seed funding

Slate announced seed funding totaling $5.5 million, led by NYC-based Charge Ventures with participation from Interplay VC, Wise Ventures, TitletownTech, LAUNCH and others.

$5.5M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 14

primary sources listed

14 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Slate do?
Slate is an AI-assisted content creation platform that lets brand social media teams edit, brand and publish video and image content.
Who are Slate's investors?
Slate's investors include 37 Angels, Alumni Ventures, General Catalyst, Signal Peak Ventures, TitletownTech, Charge VC, Interplay Ventures Early Stage Management Llc, LAUNCH.