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Canela Media
New York, US · Founded 2019 · Delaware corporation · 193 employees on LinkedIn · 15 known investors
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Canela Media operates a streaming platform and media network serving U.S. Hispanic audiences through FAST channels and original content. The company offers audience activation solutions and creative production services for brands targeting culture-forward Hispanic consumers.
Also known as Canela TV · Canela.TV
Founders & leadership
Canela Media was founded in 2019 by Isabel Rafferty and Isabel Rafferty Zavala.
Board
Investors · 15
How we know: Acrew Capital's portfolio page · press coverage · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: techstartups.com · av.vc · research · newyork.citybuzz.co · Not right? Tell us
How we know: Bascom Ventures's portfolio page · Not right? Tell us
How we know: Cerity Partners Ventures's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Mighty Capital's portfolio page · press coverage · the VCSheet dataset · research · newyork.citybuzz.co · Not right? Tell us
How we know: Portfolia's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Reinventure Capital's portfolio page · press coverage · research · newyork.citybuzz.co · Not right? Tell us
How we know: Samsung Next's portfolio page · press coverage · Not right? Tell us
How we know: a partner's Signal profile · board seat on SEC Form D · press coverage · the VCSheet dataset · research · newyork.citybuzz.co · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: press coverage · Not right? Tell us
Also in the syndicate · 3
Funding
SEC filings, press & company announcements$20.4M disclosed across 1 of 3 rounds · 2020–2022
- Undisclosed amountSeed roundOct 2020 · 2 sources
BBG Ventures (lead), Reinventure Capital (lead), Alumni Ventures Group, Angeles Investors, Mighty Capital, Portfolia’s Rising America Fund
Source ↗
▶$20.4MraisedJul 2022 · 24 investors · TelecommunicationsRule 506(b)
- Susan LyneDirector
- Luis GuttierezDirector
- Michael RaffertyDirector
- Rodrigo GarciaDirector
- Isabel RaffertyExecutive Officer
- Amount sold
- $20.4M
- First sale
- Jan 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Canela.TV is a free, advertising-supported streaming (FAST/AVOD) service delivering Spanish-language film and television to Latino audiences, and is operated as a division of Canela Media, Inc. The service combines on-demand catalog content with always-available live linear channels organized by genre, and is distributed via a website plus apps for mobile (iOS/Android), tablets, Chromebook, Apple TV, Amazon Fire TV and Roku. Access requires no subscription; revenue comes from advertising, and users can optionally create a profile to save favorites, receive personalized recommendations and set parental controls.
The catalog is described as more than 35,000 hours of content spanning original series, iconic telenovelas, Hollywood movies, Mexican "Cine de Oro" classics, Turkish and Brazilian telenovelas, daily entertainment and lifestyle programming, news, and dedicated music, sports and children's sections (Canela Music, Canela Deportes, Canela Kids). Originals include the series Secretos de Villanas and Secretos de las Indomables and films such as Mi Perfecto Ex and Cazadoras de Millonarios, featuring established Latin television performers. Licensed titles include Turkish novelas (Hercai, El Secreto de Feriha, Me Robó Mi Vida), Latin telenovelas (Mirada de Mujer, Gata Salvaje, Eva Luna) and children's brands such as Barbie Dreamtopia and Love Diana. Club Canela is a loyalty program that awards points (5 points per 5 consecutive minutes viewed) redeemable for exclusive content, sweepstakes entries and other rewards.
Founding story
Founder and CEO Isabel Rafferty Zavala, who grew up in Mexico City, identified an opening for an OTT network dedicated to U.S. Latino audiences, arguing that mass-market streaming services treated the segment as an afterthought and left viewing options limited. She launched Canela Media in response to that market gap and pitched Canela.TV to investors, studios and advertisers ahead of its launch.
Business model
Free-to-user, ad-supported streaming: the platform carries advertising in place of subscription fees, and parent company Canela Media positions itself as a digital media and ad-tech business offering brands an ecosystem to reach multicultural audiences, including 180+ premium Spanish-language sites and an influencer database alongside Canela.TV.
Advertising. Company responses to app reviews state that ads are what allow the catalog to be offered at no cost; the Google Play listing notes the app contains ads.
Traction
The Android app reports 10M+ downloads with a 3.8 rating from roughly 14,500 reviews; the iOS app shows a 4.8 rating across about 43,000 ratings; the Amazon Appstore listing shows 4.1 stars from 5,663 customer ratings. Parent Canela Media reported reaching more than 20 million unique Hispanics across its 180+ Spanish-language sites and influencer network as of 2020.
Latest developments
The apps continue to be updated, with a Google Play update dated August 2026 and version 16.0.58 on Amazon focused on bug fixes and performance improvements. The catalog has grown to over 35,000 hours and now includes Brazilian telenovelas, news programming and newer originals such as Secretos de Pareja, alongside the Club Canela points-and-rewards program.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a Latino-focused OTT service in a market dominated by mass-audience streamers; at the time of its 2020 seed round the parent company was described as ranked fourth in Hispanic audience market reach and as the fourth-largest Hispanic ad-focused company, and as female- and minority-owned.
Exclusively Spanish-language, culturally targeted programming offered entirely free, combining originals with Cine de Oro classics and international telenovelas, plus a viewer loyalty/rewards program (Club Canela) uncommon among free streamers, and Latina ownership and leadership.
Technology
Streaming/OTT delivery platform with VOD and live linear channels, personalized recommendations and notifications, content filtering, resume-viewing and favorites, parental controls, and a points-based loyalty layer spanning TV, mobile and web clients. Canela Media cites proprietary audience data used to target multicultural audiences.
Go-to-market
Direct-to-consumer distribution through a free web player and apps across mobile, connected-TV and streaming-device platforms (Google Play, Apple App Store including Apple TV, Amazon Fire TV, Roku), supported by original programming with recognizable Latin television talent, licensed telenovela and film libraries, and the Club Canela loyalty program to drive engagement. Content supply required convincing traditional Latin American studios that had not previously entered the U.S. market.
Spanish-speaking and bilingual U.S. Latino viewers and families, including acculturated U.S.-born Latinos seeking connection to Latin content; on the commercial side, brands and advertisers seeking to reach Hispanic audiences.
Geography
Focused on U.S. Latino audiences; Canela Media was described as headquartered in New York, while the app developer address listed is in La Jolla, California. Content is sourced internationally, including from Latin American, Turkish and Brazilian producers and Hollywood studios.
History
Canela.TV was launched by Canela Media as a free streaming service, with apps first listed on the Amazon Appstore in May 2020 and the service rolled out in May 2020. The company had primarily bootstrapped before announcing a $3 million seed round co-led by BBG Ventures and Reinventure Capital, which brought total funding that year to $5 million. Development has continued through 2026, with ongoing app releases and expansion of originals, live channels and the Club Canela loyalty program.
Risks & controversies
User reviews across app stores cite recurring technical complaints: playback freezes and crashes (notably on Roku), failure to resume where viewing stopped, difficulty finding previously watched episodes, and repeated or excessive ad loads. The company has publicly responded that ads fund the free service and directed users to updated app versions and support channels.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsCanela Media rolled out its free Latino-focused streaming TV service with English and Spanish-language programming in May 2020; the Amazon Appstore app was first listed on May 14, 2020.
Canela Media announced the close of a $3 million seed round co-led by BBG Ventures and Reinventure Capital, with Mighty Capital, Angeles Investors, Portfolia's Rising America Fund and Alumni Ventures Group participating, bringing total funding that year to $5 million. Proceeds were earmarked for growth of Canela.TV.
$3M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Canelacanela.tv · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Canela Media do?
- Canela.TV is a free, ad-supported Spanish-language streaming service for U.S. Latino audiences, operated by Canela Media.
- Who founded Canela Media?
- Canela Media was founded by Isabel Rafferty, Isabel Rafferty Zavala in 2019.
- Who are Canela Media's investors?
- Canela Media's investors include 125 Ventures, Acrew Capital, Alumni Ventures, Bascom Ventures, Cerity Partners Ventures, Link Ventures, Mighty Capital, Portfolia and 4 more.
- How much funding has Canela Media raised?
- Canela Media has disclosed $20.4M raised across 1 of its 3 known rounds.
- Where is Canela Media headquartered?
- Canela Media is headquartered in New York, US.