Scout
8 known investors
Scout provides financial advisory and wealth management services for college athletes, particularly those benefiting from NIL (Name, Image, Likeness) opportunities.
Also known as ELV8 Inc. · Scout FTW
Founders & leadership
Investors · 8
Company profile
researched Aug 2026Scout is a college sports financial technology and advisory company operating through ELV8 Inc., an SEC-registered investment adviser that also provides the company's financial planning tools. The platform serves two connected audiences: athletic departments and the athletes within their programs. For schools, Scout offers an operations platform covering roster and budget planning, cap management (setting a cap and allocating it by position or individual player with real-time visibility), payment processing for per diems, bonuses and NIL payments, and automated approval routing intended to produce a compliance paper trail. The school-facing admin portal is branded Scout Command.
For athletes, Scout combines software with hands-on advisory support: tracking NIL earnings and payouts, building spending plans that adjust to variable income, assistance forming an LLC and opening business bank accounts, guidance on taxes, compliance and filing deadlines, deal evaluation, and one-on-one sessions with Scout's team of experts. The company describes a structured engagement model that begins with a guided platform demo for a program, followed by onboarding for athletes and staff that includes financial education and platform setup, and ongoing one-on-one access for athletes.
Investment management and advisory services are provided through ELV8 Inc.; the company discloses that these services are not FDIC insured, that investing involves risk of loss, and that it does not provide tax advice, and it publishes a Form CRS.
Founding story
The company's origin is attributed to Mike, whose father was a top-10 NFL Draft pick and lost nearly all of his wealth by retirement, prompting a long-standing question about why high earners in sports end their careers with little. He pursued that question through Columbia Business School and roles at Goldman and Lazard, and through managing money for athletes including Steph Curry and Michael Phelps, and saw the arrival of NIL in college sports as an opening to address it. He built Scout with Cindy, described as an immigrant and startup builder.
Business model
Scout sells a platform and accompanying advisory services to college athletic programs, which deploy it across their rosters; the site's calls to action are oriented to institutional demos ("Book a demo", "Schools we work with") for administrators, coaches and athletes. Alongside software for cap management, payment processing and approvals, Scout delivers financial education and one-on-one advisory support to athletes, with investment management and advisory services rendered by ELV8 Inc. as an SEC-registered investment adviser.
Traction
The website states Scout is trusted by more than 7,000 athletes across more than 30 schools, and lists 30+ school partners and 7k+ athletes on the platform. Named institutional relationships include the University of Louisville and Old Dominion University, whose deputy athletics directors provide partner testimonials.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as a single platform spanning school-side NIL and roster budget operations and athlete-side financial management, citing adoption by more than 30 school partners and over 7,000 athletes.
Technology
A web-based platform with an administrative portal, Scout Command, covering budgeting and roster planning, cap setting and allocation by position or player with real-time status, processing of per diems, bonuses and NIL payments, automated approval workflows, and athlete-facing tools for earnings tracking, spending plans and financial planning.
Go-to-market
Direct institutional sales to athletic departments via demo requests and scheduled calls, supported by named partner testimonials from deputy athletic directors at Louisville and Old Dominion University; the company notes that testimonial providers may have been compensated with cash, free products or discounted product use.
NCAA-level athletic departments and their compliance and business-operations staff, coaches, and college athletes earning NIL and related program income.
Geography
United States; the company describes powering programs across the country, with named partners including Louisville and Old Dominion University.
Risks & controversies
Public disclosures on the company's site note that investment management and advisory services are not FDIC insured, that all investing involves risk including loss of principal, that historical and projected returns are illustrative and may not reflect actual performance, and that the company does not provide tax advice. It also discloses that individuals giving testimonials may have been compensated with cash, free products or discounted product use.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Scoutscoutftw.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Scout do?
- Scout is a platform providing NIL financial management for college athletes and cap, payment and compliance tools for schools.
- Who founded Scout?
- Scout was founded by Michael Haddix Jr.
- Who are Scout's investors?
- Scout's investors include 125 Ventures, Ausum Ventures, J4 Ventures, Moai Capital, OUTBOUND CAPITAL, Symphonic Capital, Chingona Ventures, Decisive Point.

