Isabel Rafferty Zavala
FounderFounder at Canela Media · Founder at Canela
New York City Metropolitan Area
FoundedCanelaCanela Media
About
Isabel Rafferty Zavala is Co-Founder and CEO of Canela Media, a digital media platform focused on connecting brands with Hispanic audiences through bilingual OTT content, a role she has held since March 2019. She has more than 15 years of experience in marketing and advertising, with a background in sales, digital media, and key account relationship management. Rafferty Zavala was named EY National Entrepreneur of the Year.
Founder at Canela Media
Intro paths
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In turn, Isabel can intro founders to Canela Media's investors below.
Canela Media's investors · 8
Acrew CapitalSan Francisco · $1M – $15M checks · since 2022Bascom VenturesBoston · since 2022BBG VenturesNew York · $350K – $1.5M checks · since 2022Link VenturesCambridge · $1M – $8M checks · since 2022Mighty CapitalSan Francisco · since 2022PortfoliaSan Mateo · $10K checks · since 2022Reinventure CapitalBoston · $500K – $3M checks · since 2022Samsung NextSan Jose · $100K – $5M checks · since 2022
Co-founders at Canela Media
IR
Isabel RaffertyExecutive Officer
Founder at Canela
Intro paths
→
In turn, Isabel can intro founders to Canela's investors below.
Experience
- Canela MediaCo-Founder and CEOcurrent2019 — presentNew York, United States
- Prisa Brand Solutions USFounder & CEO Mobvious2016 — 2019Greater San Diego Area
- AdsmovilVice President Sales and Marketing2012 — 2016Los Angeles, California
- ImpreMediaDirector of Digital National Sales2011 — 2012Los Angeles Metropolitan Area
- Entravision CommunicationsInteractive Sales Manager2010 — 2011San Diego County, CA
- Entravision CommunicationsAccount Executive2009 — 2010Greater San Diego Area
- North County TimesInteractive Sales Representative2009Greater San Diego Area
- AluarteSales and Customer Service2006 — 2008
Skills & more
Sales28Key Account Relationship Management6Digital Media42Online Advertising93Advertising78Digital Marketing99Mobile Marketing23Mobile Advertising31Digital Strategy21New Business Development12Integrated Marketing7Sales Management3
+11 more
Business DevelopmentProduct DevelopmentSocial MediaEmail MarketingSEOMarketingMobile DevicesCreative DirectionLeadershipStrategyManagementLanguages English · Spanish
From Isabel's professional profile.
Frequently asked questions
- Who is Isabel Rafferty Zavala?
- Isabel Rafferty Zavala is Co-Founder and CEO of Canela Media, a digital media platform focused on connecting brands with Hispanic audiences through bilingual OTT content, a role she has held since March 2019. She has more than 15 years of experience in marketing and advertising, with a background in sales, digital media, and key account relationship management. Rafferty Zavala was named EY National Entrepreneur of the Year.
- Where does Isabel Rafferty Zavala work?
- Isabel Rafferty Zavala is Founder of Canela and Founder at Canela Media.
- What companies did Isabel Rafferty Zavala found?
- Isabel Rafferty Zavala founded Canela, Canela Media.
- Where did Isabel Rafferty Zavala go to school?
- Isabel Rafferty Zavala studied at California State University San Marcos (B.A, Business/Marketing).











